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Sales & marketing
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Sales & marketing
Hardcover. Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Num Pages: 184 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 22. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 184
- Condition
- New
- SKU
- V9780470976319
- ISBN
- 9780470976319
Hardback
Condition: New
€ 28.63
€ 28.63
paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFSJ1; JPQB; KJS; MJCL. Category: (G) General (US: Trade). Dimension: 234 x 155 x 14. Weight in Grams: 366.
- Format
- Paperback
- Publisher
- Oxford University Press United States
- Number of pages
- 256
- Condition
- New
- Publication date
- 2016
- Edition
- Illustrated
- SKU
- V9780190606855
- ISBN
- 9780190606855
Paperback
Condition: New
€ 46.61
€ 46.61
Paperback. Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader. Num Pages: 160 pages, Illustrations. BIC Classification: KJSP; KJVX. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780787965020
- ISBN
- 9780787965020
Paperback
Condition: New
€ 45.20
€ 45.20
Paperback / so. Mit einem Geleitwort von Prof. Dr. Bernd Helmig Series: Marktorientiertes Nonprofit-Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834929846
- ISBN
- 9783834929846
Paperback
Condition: New
€ 88.89
€ 88.89
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477264
- ISBN
- 9780749477264
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781609018986
- ISBN
- 9781609018986
Paperback
Condition: New
€ 146.50
€ 146.50
Hardback. Exploring, describing and explaining the predictors for the acceptance of social media as a digital platform to share professional knowledge in automotive repair in Germany, this book reviews the literature covering key elements of social media, knowledge management and technology acceptance studies, in a pragmatist approach applying mixed methods. Num Pages: 346 pages, 45 black & white illustrations, 41 colour illustrations, 10 colour tables, biography. BIC Classification: JFD; KJS; KND; TRC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 725.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 346
- Condition
- New
- SKU
- V9783319485430
- ISBN
- 9783319485430
Hardback
Condition: New
€ 196.92
€ 196.92
Paperback. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 314.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 200
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273735427
- ISBN
- 9780273735427
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Paperback. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KCL; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 206
- Condition
- New
- SKU
- V9781349495603
- ISBN
- 9781349495603
Paperback
Condition: New
€ 65.74
€ 65.74
Die Zukunft Des Autohandels. Vertrieb Und Konsumentenverhalten Im Wand...
Parment, Anders (Stockholm University, Sweden...
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; TRC; WGCB. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658078867
- ISBN
- 9783658078867
Paperback
Condition: New
€ 77.99
€ 77.99
Hardcover. Editor(s): Papathanassis, Alexis. Num Pages: biography. BIC Classification: KJG; KJMV2; KJS; KNS; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319273518
- ISBN
- 9783319273518
Hardback
Condition: New
€ 195.81
€ 195.81
Hardback. This comprehensive collection offers a complete introduction to one of the most popular literary forms of the Victorian period, its key authors and works, its major themes, and its lasting legacy. Editor(s): Gilbert, Pamela K. Series: Blackwell Companions to Literature and Culture. Num Pages: 680 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 41. Weight in Grams: 1354.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 680
- Condition
- New
- SKU
- V9781405195584
- ISBN
- 9781405195584
Hardback
Condition: New
€ 51.51
€ 51.51
Hardcover. Num Pages: 292 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 19. Weight in Grams: 591.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 320
- Condition
- New
- SKU
- V9781403905208
- ISBN
- 9781403905208
Hardback
Condition: New
€ 67.87
€ 67.87
Paperback. Pablo Berger untersucht die generelle Auswirkung der Markteintrittsreihenfolge auf den unternehmerischen Erfolg. Der Autor pruft diesen Zusammenhang anhand einer breiten empirischen Basis aus marktlichen und experimentellen Daten." Num Pages: 222 pages, 33 black & white illustrations, 26 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 222
- Condition
- New
- SKU
- V9783835002197
- ISBN
- 9783835002197
Paperback
Condition: New
€ 82.54
€ 82.54
Paperback. Series: Konsum und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 12. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1986
- Condition
- New
- SKU
- V9783642648977
- ISBN
- 9783642648977
Paperback
Condition: New
€ 50.33
€ 50.33
Paperback. Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mind-set. Num Pages: 301 pages, biography. BIC Classification: KJC; KJH; KJMV2; KJMV6; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 141 x 255 x 20. Weight in Grams: 340.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 301
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781349477548
- ISBN
- 9781349477548
Paperback
Condition: New
€ 47.31
€ 47.31
Paperback. Editor(s): Kitchen, P. Num Pages: 162 pages, biography. BIC Classification: KFFK; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 162
- Condition
- New
- SKU
- V9781349723294
- ISBN
- 9781349723294
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Editor(s): Kitchen, P. Num Pages: 221 pages, biography. BIC Classification: CB; KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 221
- Condition
- New
- SKU
- V9781349431342
- ISBN
- 9781349431342
Paperback
Condition: New
€ 126.65
€ 126.65
Paperback. .
- Publisher
- Financial Times/ Prentice Hall
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780273684763
- ISBN
- 9780273684763
Paperback
Condition: New
€ 59.33€ 38.98
€ 59.33
€ 38.98
Paperback / so. Num Pages: 174 pages, black & white illustrations, bibliography. BIC Classification: AM; KJM; KJS; KN. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1927
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 174
- Condition
- New
- SKU
- V9783642903717
- ISBN
- 9783642903717
Paperback
Condition: New
€ 71.38
€ 71.38
Paperback / so. Num Pages: 262 pages, black & white illustrations, bibliography. BIC Classification: JF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 1976
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9783409301848
- ISBN
- 9783409301848
Paperback
Condition: New
€ 72.25
€ 72.25
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Copenhagen Business School Press
- Number of pages
- 358
- Condition
- New
- SKU
- V9788763000666
- ISBN
- 9788763000666
Paperback
Condition: New
€ 59.45€ 46.96
€ 59.45
€ 46.96
Hardcover. Editor(s): Thomas, Oscar C.; Jackson, Jim D. Num Pages: 355 pages, illustrations. BIC Classification: JFSP1; KJS; KNDF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 258 x 182 x 23. Weight in Grams: 750.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Edition
- 1st Edition
- Number of pages
- 355
- Condition
- New
- SKU
- V9781626183926
- ISBN
- 9781626183926
Hardback
Condition: New
€ 389.26€ 264.36
€ 389.26
€ 264.36
paperback. This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how to engage an audience. Num Pages: 287 pages, 6 black & white tables, biography. BIC Classification: KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2008th Edition
- Number of pages
- 287
- Condition
- New
- SKU
- V9783642442872
- ISBN
- 9783642442872
Paperback
Condition: New
€ 66.95
€ 66.95