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Sales & marketing

Results 1033 - 1056 of 2510

Sales & marketing

Paperback. Marc Kuhn entwickelt eine integrierte Wissensmanagementlosung auf der Basis des internen Marketing, mit der einzelne Organisationsbereiche Wissensmanagement im individuellen Situationskontext planen und realisieren konnen." Num Pages: 386 pages, 16 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 507.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
386
Condition
New
SKU
V9783824478118
ISBN
9783824478118
Paperback
Condition: New

€ 102.39

Paperback / so. Series: Innovation Und Entrepreneurship. Num Pages: 307 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
307
Condition
New
SKU
V9783835001817
ISBN
9783835001817
Paperback
Condition: New

€ 96.59

Paperback. Marc Fischer entwickelt erstmalig systematische Grundlagen zur okonomischen Bewertung von Markteintrittsstrategien. Er verknupft dabei den Produktlebenszyklus mit dem Timing des Markteintritts und der Wettbewerbsintensitat in einem Markt." Series: Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim. Num Pages: 296 pages, 21 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 391.
Format
Paperback
Publication date
2001
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
296
Condition
New
SKU
V9783824474028
ISBN
9783824474028
Paperback
Condition: New

€ 80.33

Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
Publisher
Oxford University Press Inc
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780190625894
ISBN
9780190625894
Paperback
Condition: New

€ 17.99
€ 17.50

Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: 263 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 414.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Number of pages
263
Condition
New
SKU
V9783834931320
ISBN
9783834931320
Paperback
Condition: New

€ 75.11

paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 245.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Edition
2008th Edition
Condition
New
SKU
V9783835008434
ISBN
9783835008434
Paperback
Condition: New

€ 84.95

hardcover. Num Pages: 560 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 23. Weight in Grams: 1315.
Format
Hardback
Publication date
2017
Publisher
Pearson United States
Edition
14th Edition
Number of pages
560
Condition
New
SKU
V9780134477404
ISBN
9780134477404
Hardback
Condition: New

€ 371.28

Hardback. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 765.
Format
Hardback
Publication date
2007
Publisher
Physica-Verlag HD
Condition
New
SKU
V9783790800500
ISBN
9783790800500
Hardback
Condition: New

€ 136.32

Hardback. Editor(s): Bruhn, Manfred; Esch, Franz-Rudolf; Langner, Tobias. Series: Springer Reference Wirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 42. Weight in Grams: 1086.
Publisher
Springer Gabler
Format
Hardback
Publication date
2016
Edition
2., vollst. überarb. u. erw. Aufl. 2016
Condition
New
SKU
V9783658047054
ISBN
9783658047054
Hardback
Condition: New

€ 257.29

Paperback. Series: Schweizerische Gesellschaft fur Organisation und Management. Num Pages: 282 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 15. Weight in Grams: 499.
Format
Paperback
Publication date
2012
Publisher
Gabler Germany
Edition
Softcover reprint of the original 1st ed. 2002
Number of pages
282
Condition
New
SKU
V9783322867179
ISBN
9783322867179
Paperback
Condition: New

€ 70.65

Paperback. Series: Basler Schriften zum Marketing. BIC Classification: KJS. Dimension: 216 x 140. Weight in Grams: 670.
Format
Paperback
Publication date
2006
Publisher
Gabler Verlag
Condition
New
SKU
V9783834903457
ISBN
9783834903457
Paperback
Condition: New

€ 124.82

Paperback. Editor(s): Krafft, Manfred. Series: ZfB Special Issue. BIC Classification: KJS. Dimension: 240 x 170. Weight in Grams: 231.
Format
Paperback
Publication date
2005
Publisher
Gabler Verlag
Condition
New
SKU
V9783834901088
ISBN
9783834901088
Paperback
Condition: New

€ 51.99
€ 40.65

Paperback / so. Editor(s): Bruhn, Manfred. Series: Wissenschaft & Praxis. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 37. Weight in Grams: 1152.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United Kingdom
Edition
2
Condition
New
SKU
V9783663059745
ISBN
9783663059745
Paperback
Condition: New

€ 97.11

Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
Format
Paperback
Publication date
2002
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824444953
ISBN
9783824444953
Paperback
Condition: New

€ 69.56

Paperback / so. Series: Schriften Zur Handelsforschung. Num Pages: 258 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; TB. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 454.
Format
Paperback
Publication date
1996
Publisher
Physica-Verlag GmbH & Co Germany
Number of pages
258
Condition
New
SKU
V9783790809794
ISBN
9783790809794
Paperback
Condition: New

€ 70.30

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783835002784
ISBN
9783835002784
Paperback
Condition: New

€ 70.04

Hardcover. This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Num Pages: 560 pages, Illustrations. BIC Classification: KJS; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 41. Weight in Grams: 1074.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
560
Condition
New
SKU
V9780471153924
ISBN
9780471153924
Hardback
Condition: New

€ 123.93
€ 94.55

Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
280
Condition
New
SKU
V9781119953388
ISBN
9781119953388
Paperback
Condition: New

€ 40.99
€ 31.49

Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
496
Format
Paperback
Publication date
2011
Edition
3rd Edition, Revised and Updated
Condition
New
SKU
V9780470974155
ISBN
9780470974155
Paperback
Condition: New

€ 51.99
€ 50.77

Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
Publisher
Macmillan Education UK United Kingdom
Number of pages
584
Format
Paperback
Publication date
2013
Condition
New
SKU
V9781137300294
ISBN
9781137300294
Paperback
Condition: New

€ 77.25
€ 69.44

Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
Publisher
Wiley
Format
Paperback
Publication date
2012
Edition
Revised 4th Edition
Condition
New
SKU
V9781118432679
ISBN
9781118432679
Paperback
Condition: New

€ 50.15

Paperback. A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503.
Publisher
Kogan Page Ltd
Number of pages
336
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749466763
ISBN
9780749466763
Paperback
Condition: New

€ 32.99
€ 29.82

Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9780749478216
ISBN
9780749478216
Paperback
Condition: New

€ 33.99
€ 30.79

Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
Publisher
John Wiley & Sons Inc
Number of pages
168
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781119943136
ISBN
9781119943136
Paperback
Condition: New

€ 26.99
€ 22.06

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