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Sales & marketing

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Sales & marketing

Paperback. Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Num Pages: 288 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 18. Weight in Grams: 442.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118022511
ISBN
9781118022511
Paperback
Condition: New

€ 31.99
€ 24.50

Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
Publisher
Pearson Education (US) United States
Number of pages
208
Format
Paperback
Publication date
2005
Edition
2nd
Condition
New
SKU
V9780321348104
ISBN
9780321348104
Paperback
Condition: New

€ 32.99
€ 29.79

Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
Publisher
New Riders
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780134172811
ISBN
9780134172811
Paperback
Condition: New

€ 26.99
€ 23.25

paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
Publisher
Pearson Education (US)
Number of pages
192
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780321426772
ISBN
9780321426772
Paperback
Condition: New

€ 34.99
€ 29.26

Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNB; PH. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783834908377
ISBN
9783834908377
Paperback
Condition: New

€ 79.90

Paperback. Martina Steul legt den Behavioral-Finance-Ansatz zugrunde und zieht psychologische Erkenntnisse zur Erklarung des Risikoverhaltens privater Anleger heran. Auf dieser Basis wird ein Risikoverhaltensmodell entwickelt und experimentelle Untersuchungen durchgefuhrt." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 316 pages, 50 black & white illustrations, 50 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 410.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
316
Condition
New
SKU
V9783824479658
ISBN
9783824479658
Paperback
Condition: New

€ 85.74

Paperback / so. Series: Essentials. Num Pages: 37 pages, black & white illustrations, bibliography. BIC Classification: KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
Format
Paperback
Publication date
2014
Publisher
Springer Gabler United States
Number of pages
37
Condition
New
SKU
V9783658079857
ISBN
9783658079857
Paperback
Condition: New

€ 22.72

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 186.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834930675
ISBN
9783834930675
Paperback
Condition: New

€ 45.08

Paperback / so. Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 422.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835004849
ISBN
9783835004849
Paperback
Condition: New

€ 85.94

Paperback. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 324 pages, 4 black & white illustrations, 26 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 425.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
324
Condition
New
SKU
V9783824479597
ISBN
9783824479597
Paperback
Condition: New

€ 63.90

Paperback. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 294 pages, 22 black & white illustrations, 56 black & white tables. BIC Classification: KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
Format
Paperback
Publication date
2002
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
294
Condition
New
SKU
V9783824491018
ISBN
9783824491018
Paperback
Condition: New

€ 111.19

Paperback. Series: Innovation Und Entrepreneurship. Num Pages: 176 pages, 6 black & white illustrations, 45 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 235.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
176
Condition
New
SKU
V9783824482931
ISBN
9783824482931
Paperback
Condition: New

€ 84.58

Paperback. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis. Num Pages: 219 pages, 3 black & white illustrations, 23 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 294.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
219
Condition
New
SKU
V9783824483617
ISBN
9783824483617
Paperback
Condition: New

€ 78.93

Paperback. Credit managers control one of the largest assets many companies are likely to have - recoverable debt. This text aims to show how to improve a company's financial stability through an effective credit control framework. Num Pages: 266 pages, index. BIC Classification: 1DBK; KF; KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 17. Weight in Grams: 420.
Format
Paperback
Publication date
1998
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
266
Condition
New
SKU
V9780471975267
ISBN
9780471975267
Paperback
Condition: New

€ 79.04

Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 48. Weight in Grams: 1093.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835005648
ISBN
9783835005648
Paperback
Condition: New

€ 136.75

Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
576
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470994658
ISBN
9780470994658
Paperback
Condition: New

€ 77.46

Paperback. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 19. Weight in Grams: 206.
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781473630130
ISBN
9781473630130
Paperback
Condition: New

€ 17.99
€ 13.43

Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2010
Edition
2nd
Condition
New
SKU
V9780749460570
ISBN
9780749460570
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Num Pages: 283 pages, 18 black & white illustrations, 12 black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 362.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
283
Condition
New
SKU
V9783824482924
ISBN
9783824482924
Paperback
Condition: New

€ 91.54

paperback. Num Pages: 223 pages, 1 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJG; KJSP; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 385.
Format
Paperback
Publication date
2017
Publisher
Apress United States
Edition
1st ed.
Number of pages
223
Condition
New
SKU
V9781484225851
ISBN
9781484225851
Paperback
Condition: New

€ 40.99
€ 33.07

Hardcover. Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. Num Pages: 250 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 19. Weight in Grams: 516.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
250
Condition
New
SKU
V9781118662670
ISBN
9781118662670
Hardback
Condition: New

€ 26.99
€ 22.15

paperback. Num Pages: 474 pages, 53 black & white illustrations, 60 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 24. Weight in Grams: 612.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
474
Condition
New
Edition
2003rd Edition
SKU
V9783824478316
ISBN
9783824478316
Paperback
Condition: New

€ 86.98

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824491094
ISBN
9783824491094
Paperback
Condition: New

€ 70.14

Paperback / so. Series: Marketing-Management. Num Pages: 262 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Weight in Grams: 367.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
262
Condition
New
SKU
V9783824479818
ISBN
9783824479818
Paperback
Condition: New

€ 90.71

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