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Sales & marketing
Results 913 - 936 of 3940
Sales & marketing
Paperback / so. Num Pages: 281 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 281
- Condition
- New
- SKU
- V9783835009394
- ISBN
- 9783835009394
Paperback
Condition: New
€ 88.87
€ 88.87
Hardback. Num Pages: 230 pages, 9 black & white illustrations, 266 colour illustrations, biography. BIC Classification: KCZ; KJSM; KNP; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 230
- Condition
- New
- SKU
- V9783319539546
- ISBN
- 9783319539546
Hardback
Condition: New
€ 150.26
€ 150.26
Paperback / so. Series: Forschung Und Praxis An der Fhwien der Wkw. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658051822
- ISBN
- 9783658051822
Paperback
Condition: New
€ 56.67
€ 56.67
Hardback. The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. Num Pages: 144 pages, 3 figures. BIC Classification: KJC; KJP; KJR; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 349.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137547354
- ISBN
- 9781137547354
Hardback
Condition: New
€ 66.28
€ 66.28
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KCB; KFF; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 73.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2
- Condition
- New
- SKU
- V9783658060992
- ISBN
- 9783658060992
Paperback
Condition: New
€ 23.61
€ 23.61
Paperback. Series: Essentials. Num Pages: 45 pages, black & white illustrations, bibliography. BIC Classification: KCB; KFF; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 86.
- Publisher
- Springer Gabler
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658084820
- ISBN
- 9783658084820
Paperback
Condition: New
€ 23.69
€ 23.69
Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9780470043929
- ISBN
- 9780470043929
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 14. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322867209
- ISBN
- 9783322867209
Paperback
Condition: New
€ 55.50
€ 55.50
Hardcover. Service Level Management (SLM) is a way of analyzing services viewed in the context of users or service consumers, their requirements, their priorities. This is the first book available which applies quality of service techniques and technologies to wireless/mobile networks 3G/UMTS. Num Pages: 180 pages, Illustrations. BIC Classification: KJSU; TJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780470848487
- ISBN
- 9780470848487
Hardback
Condition: New
€ 141.99
€ 141.99
Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780273687863
- ISBN
- 9780273687863
Paperback
Condition: New
€ 20.99€ 16.91
€ 20.99
€ 16.91
Paperback / so. Editor(s): Krauss, Peter J. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783663078593
- ISBN
- 9783663078593
Paperback
Condition: New
€ 84.39
€ 84.39
Hardback. Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy. Num Pages: 280 pages, Illustrations. BIC Classification: KJC; KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 31. Weight in Grams: 1046.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780566086519
- ISBN
- 9780566086519
Hardback
Condition: New
€ 175.17
€ 175.17
Hardback. Editor(s): Horvath, Peter; Putter, Judith Maja. Series: MIR Series in International Business. Num Pages: 260 pages, 9 black & white illustrations, 61 colour illustrations, biography. BIC Classification: KJJ; KJR; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319525778
- ISBN
- 9783319525778
Hardback
Condition: New
€ 162.16
€ 162.16
Paperback. Price is the most significant factor affecting the profitability of every business, profit centre or department. This title shows you how by getting your pricing structures right you can make a difference to your bottom line. It gives business owners, managers and leaders, achievable pricing strategies that deliver sustainable business growth. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 159 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749467678
- ISBN
- 9780749467678
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658049638
- ISBN
- 9783658049638
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used. Num Pages: 286 pages, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 216 x 140 x 15. Weight in Grams: 393.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan
- Edition
- 2nd
- Number of pages
- 286
- Condition
- New
- SKU
- V9780333521700
- ISBN
- 9780333521700
Paperback
Condition: New
€ 66.37
€ 66.37
Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 4th Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780273693987
- ISBN
- 9780273693987
Paperback
Condition: New
€ 101.53
€ 101.53
Paperback. Explains the challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. This title provides a template for all businesses with global clients. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 15. Weight in Grams: 388.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2008
- Edition
- Reprint
- Condition
- New
- SKU
- V9780749452278
- ISBN
- 9780749452278
Paperback
Condition: New
€ 40.99€ 24.60
€ 40.99
€ 24.60
Hardcover. .
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 242
- Condition
- New
- SKU
- V9780470602188
- ISBN
- 9780470602188
Hardback
Condition: New
€ 57.31
€ 57.31
Paperback. Peter Billen entwickelt einen Erklarungsansatz fur die Wahrnehmung von Unsicherheit und die Informationsaktivitaten des Nachfragers bei Wiederholungskaufen und stellt eine Verbindung zwischen der okonomischen Theorie und den Verhaltenswissenschaften her." Series: Marketing und Neue Institutionenokonomik. Num Pages: 349 pages, 33 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 349
- Condition
- New
- SKU
- V9783824479702
- ISBN
- 9783824479702
Paperback
Condition: New
€ 116.76
€ 116.76
Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471147497
- ISBN
- 9780471147497
Paperback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454005
- ISBN
- 9780749454005
Hardback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Hardcover. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352.
- Publisher
- Thames & Hudson Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9780500518984
- ISBN
- 9780500518984
Hardback
Condition: New
€ 33.99€ 24.66
€ 33.99
€ 24.66
Paperback. Series: Ultimate Series. Num Pages: 268 pages, illustrations. BIC Classification: KJE; KJSA; UDBS. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 710. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press
- Condition
- Used, Very Good
- SKU
- KMK0006236
- ISBN
- 9781599185460
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99