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Sales & marketing

Results 817 - 840 of 2510

Sales & marketing

Paperback. A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers. Num Pages: 256 pages. BIC Classification: JFD; KJP; KJS; UDBS. Category: (G) General (US: Trade). Dimension: 159 x 234 x 20. Weight in Grams: 496.
Publisher
Crimson Publishing
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781780591452
ISBN
9781780591452
Paperback
Condition: New

€ 23.99
€ 16.54

Hardback. Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products. Editor(s): Kostecki, Michel. Num Pages: 146 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 11. Weight in Grams: 950.
Format
Hardback
Publication date
1998
Publisher
Kluwer Academic Publishers United States
Number of pages
146
Condition
New
SKU
V9780792381457
ISBN
9780792381457
Hardback
Condition: New

€ 126.53

Hardcover. Num Pages: 200 pages, Illustrations. BIC Classification: 1KBB; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 465.
Format
Hardback
Publication date
2011
Publisher
Purdue University Press
Condition
New
SKU
V9781557535856
ISBN
9781557535856
Hardback
Condition: New

€ 32.99
€ 28.16

Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
Condition
Used, Like New
Publisher
John Wiley & Sons Inc
Number of pages
272
Format
Paperback
Publication date
2003
Edition
1st Edition
SKU
KT00000875
ISBN
9780470853580
Paperback
Condition: Used, Like New

€ 4.99

paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 437.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag
Edition
2006th Edition
Condition
New
SKU
V9783835002265
ISBN
9783835002265
Paperback
Condition: New

€ 80.61

Hardcover. Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship. Num Pages: 224 pages, , black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 21. Weight in Grams: 460.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470455852
ISBN
9780470455852
Hardback
Condition: New

€ 36.99
€ 26.29

Paperback. Auf der Grundlage einer umfangreichen empirischen Untersuchung von 100 Organisationen analysiert Michael Urselmann zentrale Erfolgsfaktoren des Fundraising von Nonprofit-Organisationen. Der Autor gibt konkrete, praxisorientierte Handlungsempfehlungen fur eine professionelle Gestaltung der Mittelbeschaffung." Series: Npo-Management. Num Pages: 349 pages, 20 black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 460.
Format
Paperback
Publication date
1998
Publisher
Deutscher Universitats-Verlag Germany
Edition
1.Aufl. 1998. 2., korr. Nachdruck 2006
Number of pages
349
Condition
New
SKU
V9783824466986
ISBN
9783824466986
Paperback
Condition: New

€ 96.62

Paperback. Series: Wirtschaftswissenschaftliche Beitrage. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 375.
Format
Paperback
Publication date
1996
Publisher
Physica-Verlag HD
Condition
New
SKU
V9783790809800
ISBN
9783790809800
Paperback
Condition: New

€ 69.58

Paperback. BIC Classification: KJS. Dimension: 211 x 153 x 12. Weight in Grams: 248.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag
Condition
New
SKU
V9783835004733
ISBN
9783835004733
Paperback
Condition: New

€ 75.37

Hardback. Num Pages: 507 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 30. Weight in Grams: 762.
Format
Hardback
Publication date
2007
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
507
Condition
New
SKU
V9783835007734
ISBN
9783835007734
Hardback
Condition: New

€ 104.95

Hardcover. "If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 179 x 24. Weight in Grams: 502.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
New
SKU
V9780471191193
ISBN
9780471191193
Hardback
Condition: New

€ 37.99
€ 29.52

Paperback.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9780470377017
ISBN
9780470377017
Paperback
Condition: New

€ 19.99
€ 17.33

Hardcover. The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance. Num Pages: 218 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 176. Weight in Grams: 550.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
218
Condition
New
SKU
V9780470024614
ISBN
9780470024614
Hardback
Condition: New

€ 57.27

Hardback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 490.
Format
Hardback
Publication date
2013
Publisher
New York University Press United States
Number of pages
237
Condition
New
SKU
V9780814745472
ISBN
9780814745472
Hardback
Condition: New

€ 85.09

Paperback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 17. Weight in Grams: 370.
Format
Paperback
Publication date
2013
Publisher
NYU Press
Number of pages
224
Condition
New
SKU
V9780814785904
ISBN
9780814785904
Paperback
Condition: New

€ 32.99
€ 29.60

paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9781138966185
ISBN
9781138966185
Paperback
Condition: New

€ 61.12

Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 206 x 147 x 18. Weight in Grams: 340.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834932228
ISBN
9783834932228
Paperback
Condition: New

€ 74.68

Hardback. Num Pages: 256 pages. BIC Classification: CBWJ; JPP; KJSP. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Publisher
Regnery Publishing Inc
Format
Hardback
Publication date
2018
Condition
New
SKU
V9781621572862
ISBN
9781621572862
Hardback
Condition: New

€ 26.99
€ 22.84

Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
Format
Paperback
Publication date
2014
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
115
Condition
New
SKU
V9780415713672
ISBN
9780415713672
Paperback
Condition: New

€ 66.44

Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 433 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
433
Condition
New
SKU
V9783835003057
ISBN
9783835003057
Paperback
Condition: New

€ 92.33

Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
264
Format
Paperback
Publication date
2008
Edition
4th
Condition
New
SKU
V9780749451073
ISBN
9780749451073
Paperback
Condition: New

€ 40.99
€ 36.34

Hardcover. Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Num Pages: 176 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 180 x 131 x 18. Weight in Grams: 228.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
176
Condition
New
SKU
V9780470237908
ISBN
9780470237908
Hardback
Condition: New

€ 21.99
€ 18.32

Paperback. Num Pages: 172 pages, biography. BIC Classification: KJS; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 288.
Format
Paperback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
172
Condition
New
SKU
V9781349140725
ISBN
9781349140725
Paperback
Condition: New

€ 63.03

Hardback. Mit einem Geleitwort von Prof. Dr. Roland Helm BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 602.
Format
Hardback
Publication date
2011
Publisher
Gabler Verlag
Condition
New
SKU
V9783834932525
ISBN
9783834932525
Hardback
Condition: New

€ 80.88

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