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Sales & marketing
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Sales & marketing
Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
- Publisher
- Braun Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- Bilingual
- Condition
- New
- SKU
- V9783037682210
- ISBN
- 9783037682210
Hardback
Condition: New
€ 59.28€ 54.87
€ 59.28
€ 54.87
Hardcover. How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service. Num Pages: 256 pages, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 238 x 162 x 23. Weight in Grams: 412.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780061684326
- ISBN
- 9780061684326
Hardback
Condition: New
€ 32.99€ 26.55
€ 32.99
€ 26.55
Paperback / so. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 168 x 22. Weight in Grams: 612.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409127288
- ISBN
- 9783409127288
Paperback
Condition: New
€ 85.39
€ 85.39
Paperback / so. Num Pages: 301 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 301
- Condition
- New
- SKU
- V9783835009004
- ISBN
- 9783835009004
Paperback
Condition: New
€ 89.18
€ 89.18
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KFFK; KJE; KJS; UF. Category: (G) General (US: Trade). Dimension: 239 x 165 x 15. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658005566
- ISBN
- 9783658005566
Paperback
Condition: New
€ 55.88
€ 55.88
Paperback / so. Num Pages: 349 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 3
- Number of pages
- 349
- Condition
- New
- SKU
- V9783834925725
- ISBN
- 9783834925725
Paperback
Condition: New
€ 100.34
€ 100.34
Paperback. Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCB; KCL; KCP; KJS; KJU; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 353.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 273
- Condition
- New
- SKU
- V9781349476527
- ISBN
- 9781349476527
Paperback
Condition: New
€ 126.86
€ 126.86
Hardback. Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation. Editor(s): Varey, Richard J.; Pirson, Michael. Series: Humanism in Business Series. Num Pages: 304 pages, 5 black & white tables, 6 figures, 1 line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 145 x 223 x 22. Weight in Grams: 482.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137353283
- ISBN
- 9781137353283
Hardback
Condition: New
€ 128.24
€ 128.24
Hardback. Addressing the business challenges that globalization poses, this book is designed to help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as their companies expand globally. Num Pages: 219 pages, biography. BIC Classification: KC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 245 x 161 x 25. Weight in Grams: 400.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137502810
- ISBN
- 9781137502810
Hardback
Condition: New
€ 53.39€ 35.51
€ 53.39
€ 35.51
paperback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 158 x 323 x 19. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Springer United Kingdom
- Edition
- 1994th Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780412786303
- ISBN
- 9780412786303
Paperback
Condition: New
€ 129.17
€ 129.17
Hardback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of world leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Chapman and Hall United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9780412589201
- ISBN
- 9780412589201
Hardback
Condition: New
€ 131.73
€ 131.73
Paperback. Num Pages: 200 pages, 31 black & white illustrations, biography. BIC Classification: KFF; KJC; KJM; KJS; MBS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349507863
- ISBN
- 9781349507863
Paperback
Condition: New
€ 66.13
€ 66.13
Paperback. Proceedings. Prof. Dr. rer. pol. Adolf Angermann zum 60. Geburtstag Editor(s): Thome, R. Series: Informatik-Fachberichte / Subreihe Kunstliche Intelligenz. Num Pages: 385 pages, 11 black & white illustrations. BIC Classification: KJQ; KJS; UNH. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 615.
- Format
- Paperback
- Publication date
- 1981
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 385
- Condition
- New
- SKU
- V9783540105558
- ISBN
- 9783540105558
Paperback
Condition: New
€ 84.97
€ 84.97
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 1982
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790802825
- ISBN
- 9783790802825
Paperback
Condition: New
€ 71.78
€ 71.78
Hardcover. Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Editor(s): Quelch, John A.; Deshpande, Rohit. Num Pages: 432 pages, Illustrations. BIC Classification: JFFS; KJS; KJVG. Category: (P) Professional & Vocational. Dimension: 231 x 159 x 33. Weight in Grams: 685.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780787968571
- ISBN
- 9780787968571
Hardback
Condition: New
€ 63.87
€ 63.87
Paperback. Series: Okonomische Analyse Des Rechts. Num Pages: 267 pages, 33 black & white tables, biography. BIC Classification: KCBM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2006
- Number of pages
- 267
- Condition
- New
- SKU
- V9783835000827
- ISBN
- 9783835000827
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. Num Pages: 119 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 154 x 9. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 119
- Condition
- New
- SKU
- V9781604568905
- ISBN
- 9781604568905
Paperback
Condition: New
€ 62.89€ 45.36
€ 62.89
€ 45.36
Hardcover. Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Editor(s): Zou, Shaoming; Fu, Huifen. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 300 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Group Publishing Limited United Kingdom
- Number of pages
- 300
- Condition
- New
- SKU
- V9780857244475
- ISBN
- 9780857244475
Hardback
Condition: New
€ 134.46
€ 134.46
Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1974
- Number of pages
- 171
- Condition
- New
- SKU
- V9781349020386
- ISBN
- 9781349020386
Paperback
Condition: New
€ 65.53
€ 65.53
Paperback / so. Num Pages: 304 pages, black & white illustrations, bibliography. BIC Classification: KC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9783658135171
- ISBN
- 9783658135171
Paperback
Condition: New
€ 83.52
€ 83.52
Einfluss Der Raumlichen Markenherkunft Auf Das Markenimage
Professor Christian (Technische Universit?T M...
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 211 x 147 x 20. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834939418
- ISBN
- 9783834939418
Paperback
Condition: New
€ 83.47
€ 83.47
Paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Publisher
- Gabler Verlag
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2008 ed.
- Condition
- New
- SKU
- V9783834910813
- ISBN
- 9783834910813
Paperback
Condition: New
€ 89.44
€ 89.44
Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 360
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781780525761
- ISBN
- 9781780525761
Hardback
Condition: New
€ 157.48
€ 157.48
Paperback. If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 27. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470051429
- ISBN
- 9780470051429
Paperback
Condition: New
€ 18.99€ 16.53
€ 18.99
€ 16.53