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Sales & marketing
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Sales & marketing
Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context-aware applications and their use in 3rd generation services. Series: Wiley Series in Communications Networking & Distributed Systems. Num Pages: 222 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 19. Weight in Grams: 576.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9780470016688
- ISBN
- 9780470016688
Condition: New
€ 143.09
€ 143.09
Hardcover. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. Num Pages: 462 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 179 x 31. Weight in Grams: 928.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 464
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470710401
- ISBN
- 9780470710401
Hardback
Condition: New
€ 56.66
€ 56.66
Hardback. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Num Pages: 312 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 250 x 170 x 21. Weight in Grams: 686.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118935620
- ISBN
- 9781118935620
Hardback
Condition: New
€ 35.00
€ 35.00
Paperback. From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age. Num Pages: 224 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 191 x 16. Weight in Grams: 448.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471486947
- ISBN
- 9780471486947
Paperback
Condition: New
€ 51.99€ 40.41
€ 51.99
€ 40.41
Hardcover. Practical strategies for better customer service based on the principles of servant--leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Executives talk about customer service; but their employees are the ones who make it happen (or not). Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 448.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471716754
- ISBN
- 9780471716754
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. Think Freakonomics meets The Undercover Economist The Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks. Num Pages: 224 pages. BIC Classification: JFFT; KCC; KCY; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781444788587
- ISBN
- 9781444788587
Paperback
Condition: New
€ 17.99€ 13.51
€ 17.99
€ 13.51
Paperback. The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples. Num Pages: 196 pages, 7 black & white tables, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 2009
- Number of pages
- 196
- Condition
- New
- SKU
- V9781441927330
- ISBN
- 9781441927330
Paperback
Condition: New
€ 77.99
€ 77.99
Hardback. The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples. Num Pages: 196 pages, 7 black & white tables, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 16. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 196
- Condition
- New
- SKU
- V9780387799506
- ISBN
- 9780387799506
Hardback
Condition: New
€ 120.82
€ 120.82
Paperback. Num Pages: 174 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 10. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 174
- Condition
- New
- SKU
- V9783322869524
- ISBN
- 9783322869524
Paperback
Condition: New
€ 71.26
€ 71.26
Paperback / so. Num Pages: 255 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Number of pages
- 255
- Condition
- New
- SKU
- V9783658011314
- ISBN
- 9783658011314
Paperback
Condition: New
€ 89.04
€ 89.04
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 449.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834909473
- ISBN
- 9783834909473
Paperback
Condition: New
€ 94.61
€ 94.61
Paperback. Num Pages: 296 pages, 21 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 16. Weight in Grams: 517.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Gabler Germany
- Number of pages
- 296
- Condition
- New
- SKU
- V9783409119702
- ISBN
- 9783409119702
Paperback
Condition: New
€ 56.34
€ 56.34
Paperback. How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners, blending their professional skills with solid business sense to achieve early profitability. Series: Home-Based Business Series. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJC; KJH; KJSP; KJVS; VSC. Category: (G) General (US: Trade). Dimension: 234 x 188 x 18. Weight in Grams: 26.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780762773435
- ISBN
- 9780762773435
Paperback
Condition: New
€ 21.99€ 18.22
€ 21.99
€ 18.22
Paperback. Series: Management for Professionals. Num Pages: 259 pages, 1 black & white illustrations, 48 colour illustrations, 23 black & white tables, biograph. BIC Classification: KJC; KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 156 x 235 x 23. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 259
- Condition
- New
- SKU
- V9783319362052
- ISBN
- 9783319362052
Paperback
Condition: New
€ 66.37
€ 66.37
Hardback. Series: Economic Studies. Num Pages: 312 pages, Illustrations. BIC Classification: JFFT; KJSM. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 278 x 154 x 26. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 1986
- Publisher
- Harvard University Press
- Condition
- New
- SKU
- V9780674166356
- ISBN
- 9780674166356
Hardback
Condition: New
€ 56.91€ 52.81
€ 56.91
€ 52.81
Paperback.
Learn from the leading resource on the latest inbound marketing techniques
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 168 x 19. Weight in Grams: 548.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118551554
- ISBN
- 9781118551554
Paperback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Paperback. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 440
- Format
- Paperback
- Publication date
- 2007
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273706748
- ISBN
- 9780273706748
Paperback
Condition: New
€ 84.90
€ 84.90
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KFC; KFF; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658071790
- ISBN
- 9783658071790
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. Series: India Studies in Business and Economics. Num Pages: 185 pages, 5 black & white illustrations, 9 colour illustrations, biography. BIC Classification: KCP; KCQ; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 185
- Condition
- New
- SKU
- V9783319367965
- ISBN
- 9783319367965
Paperback
Condition: New
€ 114.39
€ 114.39
Paperback. .
- Publisher
- Penguin Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780141036878
- ISBN
- 9780141036878
Paperback
Condition: New
€ 17.99€ 14.31
€ 17.99
€ 14.31
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835008823
- ISBN
- 9783835008823
Paperback
Condition: New
€ 89.54
€ 89.54
Paperback. 52 Weeks of Sales Success, Second Edition is a new update of Ralph Roberts' popular sales guide, first published in 1999. Based on his series of weekly sales seminars, this book delivers the same energy and sales-generating, profit-boosting wisdom for salespeople who are determined to reach their full potential. Num Pages: 240 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 163 x 16. Weight in Grams: 292.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470393505
- ISBN
- 9780470393505
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Paperback. A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Num Pages: 272 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 15. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471441090
- ISBN
- 9780471441090
Paperback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
paperback. Num Pages: XI, 419 S. 233 Abb. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 22. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Springer Germany
- Edition
- 4., vollst. überarb. u. erw. Aufl. 2005
- Condition
- New
- SKU
- V9783540226611
- ISBN
- 9783540226611
Paperback
Condition: New
€ 49.52
€ 49.52