Sales & marketing
Results 673 - 696 of 2510
Sales & marketing
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477264
- ISBN
- 9780749477264
Paperback
Condition: New
€ 46.99€ 41.87
€ 46.99
€ 41.87
Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781609018986
- ISBN
- 9781609018986
Paperback
Condition: New
€ 144.95
€ 144.95
Paperback. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 314.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 200
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273735427
- ISBN
- 9780273735427
Paperback
Condition: New
€ 23.99€ 17.61
€ 23.99
€ 17.61
Die Zukunft Des Autohandels. Vertrieb Und Konsumentenverhalten Im Wand...
Parment, Anders (Stockholm University, Sweden...
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; TRC; WGCB. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658078867
- ISBN
- 9783658078867
Paperback
Condition: New
€ 74.63
€ 74.63
Hardback. This comprehensive collection offers a complete introduction to one of the most popular literary forms of the Victorian period, its key authors and works, its major themes, and its lasting legacy. Editor(s): Gilbert, Pamela K. Series: Blackwell Companions to Literature and Culture. Num Pages: 680 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 41. Weight in Grams: 1354.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 680
- Condition
- New
- SKU
- V9781405195584
- ISBN
- 9781405195584
Hardback
Condition: New
€ 50.99€ 50.81
€ 50.99
€ 50.81
Paperback. Pablo Berger untersucht die generelle Auswirkung der Markteintrittsreihenfolge auf den unternehmerischen Erfolg. Der Autor pruft diesen Zusammenhang anhand einer breiten empirischen Basis aus marktlichen und experimentellen Daten." Num Pages: 222 pages, 33 black & white illustrations, 26 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 222
- Condition
- New
- SKU
- V9783835002197
- ISBN
- 9783835002197
Paperback
Condition: New
€ 79.72
€ 79.72
Paperback. .
- Publisher
- Financial Times/ Prentice Hall
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780273684763
- ISBN
- 9780273684763
Paperback
Condition: New
€ 59.42€ 38.60
€ 59.42
€ 38.60
Paperback / so. Num Pages: 262 pages, black & white illustrations, bibliography. BIC Classification: JF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 1976
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9783409301848
- ISBN
- 9783409301848
Paperback
Condition: New
€ 69.15
€ 69.15
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Copenhagen Business School Press
- Number of pages
- 358
- Condition
- New
- SKU
- V9788763000666
- ISBN
- 9788763000666
Paperback
Condition: New
€ 59.43€ 46.48
€ 59.43
€ 46.48
Hardcover. Editor(s): Thomas, Oscar C.; Jackson, Jim D. Num Pages: 355 pages, illustrations. BIC Classification: JFSP1; KJS; KNDF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 258 x 182 x 23. Weight in Grams: 750.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Edition
- 1st Edition
- Number of pages
- 355
- Condition
- New
- SKU
- V9781626183926
- ISBN
- 9781626183926
Hardback
Condition: New
€ 389.86€ 261.43
€ 389.86
€ 261.43
Hardback. A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain Num Pages: 240 pages, black & white line drawings, figures. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 23. Weight in Grams: 468.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071752855
- ISBN
- 9780071752855
Hardback
Condition: New
€ 24.99€ 18.58
€ 24.99
€ 18.58
Hardcover. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 268 x 262 x 28. Weight in Grams: 462.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119037361
- ISBN
- 9781119037361
Hardback
Condition: New
€ 30.99€ 23.94
€ 30.99
€ 23.94
Paperback. Oliver Roll setzt sich mit dem qualitativ-interpretierenden Ansatz als Methode zur Erklarung des Konsumentenverhaltens auseinander. Er zeigt, wie der Ansatz mit der Handlungstheorie vernetzt ist und wie mit Hilfe offener Fragen die subjektiven Sichtweisen der Internetnutzer rekonstruiert werden konnen." Num Pages: 288 pages, 2 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 373.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783824478613
- ISBN
- 9783824478613
Paperback
Condition: New
€ 86.20
€ 86.20
Paperback. Oliver Kohrmann entwickelt ein Vorgehen zur Akquisition neuer Geschaftskunden, das sowohl psychographische als auch wirtschaftliche Kundenmerkmalen berucksichtigt. Durch die Verbindung von Kunden- und Kostenorientierung gelingt es, das Vertriebsmanagement gezielter auf einzelne Kundensegmente auszurichten und gleichzeitig effizienter zu gestalten." Series: Marketing und Innovationsmanagement. Num Pages: 210 pages, 1 black & white illustrations, 13 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 283.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 210
- Condition
- New
- SKU
- V9783824479580
- ISBN
- 9783824479580
Paperback
Condition: New
€ 101.64
€ 101.64
Paperback. Oliver Klante ubertragt das kaufverhaltenstheoretische Grundmodell auf das Thema Markenerosion und untersucht, wie sich Markenerosion erkennen und erklaren lasst. Auf dieser Basis zeigt er Handlungsalternativen zu ihrer Vermeidung und Verringerung auf." Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 298 pages, 7 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 392.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 298
- Condition
- New
- SKU
- V9783824479481
- ISBN
- 9783824479481
Paperback
Condition: New
€ 95.36
€ 95.36
Paperback / so. Series: Schriften Zum Europ Ischen Management. Num Pages: 228 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 228
- Condition
- New
- SKU
- V9783835008786
- ISBN
- 9783835008786
Paperback
Condition: New
€ 85.94
€ 85.94
paperback. Oliver B. Buttner untersucht, wie Methoden am Point of Sale sinnvoll eingesetzt werden konnen, um einkaufsbegleitende kognitive Prozesse von Ladenbesuchern zu analysieren. Der Fokus liegt dabei auf zwei Varianten zur Produktion von Gedankenprotokollen: dem Lauten Denken und der Videogestutzten Gedankenrekonstruktion." Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783834914927
- ISBN
- 9783834914927
Paperback
Condition: New
€ 84.43
€ 84.43
Hardback. Editor(s): Busch, Oliver. Series: Management for Professionals. Num Pages: 285 pages, 82 black & white illustrations, 12 colour illustrations, 82 colour tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 285
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319250212
- ISBN
- 9783319250212
Hardback
Condition: New
€ 97.58
€ 97.58
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824482214
- ISBN
- 9783824482214
Paperback
Condition: New
€ 82.05
€ 82.05
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 16. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Career Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601633408
- ISBN
- 9781601633408
Paperback
Condition: New
€ 17.99€ 16.70
€ 17.99
€ 16.70
Paperback. Num Pages: 301 pages, biography. BIC Classification: KJN; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 16. Weight in Grams: 427.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 273
- Condition
- New
- SKU
- V9781430244974
- ISBN
- 9781430244974
Paperback
Condition: New
€ 56.32€ 49.36
€ 56.32
€ 49.36
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933942
- ISBN
- 9783834933942
Paperback
Condition: New
€ 80.88
€ 80.88
Paperback. The essential guide to achieving devout and loyal customers. Num Pages: 224 pages, Diagrams & tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 137 x 313 x 23. Weight in Grams: 302.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649541
- ISBN
- 9781910649541
Paperback
Condition: New
€ 17.99€ 14.47
€ 17.99
€ 14.47
Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 131
- Condition
- New
- SKU
- V9781600213892
- ISBN
- 9781600213892
Hardback
Condition: New
€ 164.02€ 111.86
€ 164.02
€ 111.86