×


 x 

Shopping cart

Sales & marketing

Results 673 - 696 of 2510

Sales & marketing

Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9780749477264
ISBN
9780749477264
Paperback
Condition: New

€ 46.99
€ 41.87

Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781609018986
ISBN
9781609018986
Paperback
Condition: New

€ 144.95

Paperback. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 314.
Publisher
Pearson Education Limited United Kingdom
Number of pages
200
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273735427
ISBN
9780273735427
Paperback
Condition: New

€ 23.99
€ 17.61

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; TRC; WGCB. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 331.
Format
Paperback
Publication date
2016
Publisher
Springer Gabler United States
Condition
New
SKU
V9783658078867
ISBN
9783658078867
Paperback
Condition: New

€ 74.63

Hardback. This comprehensive collection offers a complete introduction to one of the most popular literary forms of the Victorian period, its key authors and works, its major themes, and its lasting legacy. Editor(s): Gilbert, Pamela K. Series: Blackwell Companions to Literature and Culture. Num Pages: 680 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 41. Weight in Grams: 1354.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
680
Condition
New
SKU
V9781405195584
ISBN
9781405195584
Hardback
Condition: New

€ 50.99
€ 50.81

Paperback. Pablo Berger untersucht die generelle Auswirkung der Markteintrittsreihenfolge auf den unternehmerischen Erfolg. Der Autor pruft diesen Zusammenhang anhand einer breiten empirischen Basis aus marktlichen und experimentellen Daten." Num Pages: 222 pages, 33 black & white illustrations, 26 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 290.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
222
Condition
New
SKU
V9783835002197
ISBN
9783835002197
Paperback
Condition: New

€ 79.72

Paperback. .
Publisher
Financial Times/ Prentice Hall
Format
Paperback
Publication date
2003
Condition
New
SKU
V9780273684763
ISBN
9780273684763
Paperback
Condition: New

€ 59.42
€ 38.60

Paperback / so. Num Pages: 262 pages, black & white illustrations, bibliography. BIC Classification: JF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 386.
Format
Paperback
Publication date
1976
Publisher
Gabler Verlag United Kingdom
Number of pages
262
Condition
New
SKU
V9783409301848
ISBN
9783409301848
Paperback
Condition: New

€ 69.15

Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
Format
Paperback
Publication date
2001
Publisher
Copenhagen Business School Press
Number of pages
358
Condition
New
SKU
V9788763000666
ISBN
9788763000666
Paperback
Condition: New

€ 59.43
€ 46.48

Hardcover. Editor(s): Thomas, Oscar C.; Jackson, Jim D. Num Pages: 355 pages, illustrations. BIC Classification: JFSP1; KJS; KNDF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 258 x 182 x 23. Weight in Grams: 750.
Format
Hardback
Publication date
2013
Publisher
Nova Science Publishers Inc United States
Edition
1st Edition
Number of pages
355
Condition
New
SKU
V9781626183926
ISBN
9781626183926
Hardback
Condition: New

€ 389.86
€ 261.43

Hardback. A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain Num Pages: 240 pages, black & white line drawings, figures. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 23. Weight in Grams: 468.
Publisher
McGraw-Hill Education - Europe
Number of pages
240
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780071752855
ISBN
9780071752855
Hardback
Condition: New

€ 24.99
€ 18.58

Hardcover. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 268 x 262 x 28. Weight in Grams: 462.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119037361
ISBN
9781119037361
Hardback
Condition: New

€ 30.99
€ 23.94

Paperback. Oliver Roll setzt sich mit dem qualitativ-interpretierenden Ansatz als Methode zur Erklarung des Konsumentenverhaltens auseinander. Er zeigt, wie der Ansatz mit der Handlungstheorie vernetzt ist und wie mit Hilfe offener Fragen die subjektiven Sichtweisen der Internetnutzer rekonstruiert werden konnen." Num Pages: 288 pages, 2 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 373.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
288
Condition
New
SKU
V9783824478613
ISBN
9783824478613
Paperback
Condition: New

€ 86.20

Paperback. Oliver Kohrmann entwickelt ein Vorgehen zur Akquisition neuer Geschaftskunden, das sowohl psychographische als auch wirtschaftliche Kundenmerkmalen berucksichtigt. Durch die Verbindung von Kunden- und Kostenorientierung gelingt es, das Vertriebsmanagement gezielter auf einzelne Kundensegmente auszurichten und gleichzeitig effizienter zu gestalten." Series: Marketing und Innovationsmanagement. Num Pages: 210 pages, 1 black & white illustrations, 13 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 283.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
210
Condition
New
SKU
V9783824479580
ISBN
9783824479580
Paperback
Condition: New

€ 101.64

Paperback. Oliver Klante ubertragt das kaufverhaltenstheoretische Grundmodell auf das Thema Markenerosion und untersucht, wie sich Markenerosion erkennen und erklaren lasst. Auf dieser Basis zeigt er Handlungsalternativen zu ihrer Vermeidung und Verringerung auf." Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 298 pages, 7 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 392.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
298
Condition
New
SKU
V9783824479481
ISBN
9783824479481
Paperback
Condition: New

€ 95.36

Paperback / so. Series: Schriften Zum Europ Ischen Management. Num Pages: 228 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Number of pages
228
Condition
New
SKU
V9783835008786
ISBN
9783835008786
Paperback
Condition: New

€ 85.94

paperback. Oliver B. Buttner untersucht, wie Methoden am Point of Sale sinnvoll eingesetzt werden konnen, um einkaufsbegleitende kognitive Prozesse von Ladenbesuchern zu analysieren. Der Fokus liegt dabei auf zwei Varianten zur Produktion von Gedankenprotokollen: dem Lauten Denken und der Videogestutzten Gedankenrekonstruktion." Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
Format
Paperback
Publication date
2009
Publisher
Gabler Verlag Germany
Condition
New
Edition
2009th Edition
SKU
V9783834914927
ISBN
9783834914927
Paperback
Condition: New

€ 84.43

Hardback. Editor(s): Busch, Oliver. Series: Management for Professionals. Num Pages: 285 pages, 82 black & white illustrations, 12 colour illustrations, 82 colour tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer International Publishing AG Switzerland
Number of pages
285
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9783319250212
ISBN
9783319250212
Hardback
Condition: New

€ 97.58

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 526.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824482214
ISBN
9783824482214
Paperback
Condition: New

€ 82.05

Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 16. Weight in Grams: 418.
Format
Paperback
Publication date
2014
Publisher
Career Press United States
Number of pages
256
Condition
New
SKU
V9781601633408
ISBN
9781601633408
Paperback
Condition: New

€ 17.99
€ 16.70

Paperback. Num Pages: 301 pages, biography. BIC Classification: KJN; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 16. Weight in Grams: 427.
Format
Paperback
Publication date
2012
Publisher
APress United States
Edition
1st Edition
Number of pages
273
Condition
New
SKU
V9781430244974
ISBN
9781430244974
Paperback
Condition: New

€ 56.32
€ 49.36

Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834933942
ISBN
9783834933942
Paperback
Condition: New

€ 80.88

Paperback. The essential guide to achieving devout and loyal customers. Num Pages: 224 pages, Diagrams & tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 137 x 313 x 23. Weight in Grams: 302.
Publisher
Lid Publishing
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781910649541
ISBN
9781910649541
Paperback
Condition: New

€ 17.99
€ 14.47

Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
Format
Hardback
Publication date
2011
Publisher
Nova Science Publishers Inc United States
Number of pages
131
Condition
New
SKU
V9781600213892
ISBN
9781600213892
Hardback
Condition: New

€ 164.02
€ 111.86

Subscribe to our newsletter

News on special offers, signed editions & more!