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Sales & marketing

Results 649 - 672 of 2486

Sales & marketing

Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473627550
ISBN
9781473627550
Paperback
Condition: New

€ 15.99
€ 11.88

Hardcover. The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 24. Weight in Grams: 462.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470639337
ISBN
9780470639337
Hardback
Condition: New

€ 30.99
€ 24.01

Hardback. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396.
Publisher
Troubador Publishing
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784621926
ISBN
9781784621926
Hardback
Condition: New

€ 24.99
€ 18.50

Paperback. Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
336
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470637623
ISBN
9780470637623
Paperback
Condition: New

€ 30.99
€ 23.86

Paperback. Num Pages: 200 pages. BIC Classification: KJC; KJMV; KJMV2; KJMV7; KJSP; KJT; KJU; KJVN. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 174. Weight in Grams: 367.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781138247437
ISBN
9781138247437
Paperback
Condition: New

€ 71.73

Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9780857027870
ISBN
9780857027870
Paperback
Condition: New

€ 78.31
€ 49.94

Paperback. Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups. Num Pages: 368 pages, forms. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 188 x 23. Weight in Grams: 660.
Format
Paperback
Publication date
2002
Publisher
Wiley
Edition
1st Edition
Condition
New
SKU
V9780471497707
ISBN
9780471497707
Paperback
Condition: New

€ 62.52

Paperback. A handbook of how to succeed in life by an advertising guru. Num Pages: 128 pages, 40 illustrations, (some colour ). BIC Classification: KJSA; VSC. Category: (G) General (US: Trade). Dimension: 180 x 122 x 14. Weight in Grams: 184.
Publisher
Phaidon Press
Format
Paperback
Publication date
2003
Edition
01st Edition
Condition
New
SKU
V9780714843377
ISBN
9780714843377
Paperback
Condition: New

€ 13.99
€ 10.98

Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
280
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749469276
ISBN
9780749469276
Paperback
Condition: New

€ 36.99
€ 33.15

Paperback. The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 120 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 175 x 134 x 7. Weight in Grams: 122.
Format
Paperback
Publication date
2003
Publisher
Capstone
Number of pages
120
Condition
New
SKU
V9781841124599
ISBN
9781841124599
Paperback
Condition: New

€ 15.99
€ 13.51

Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 125 x 12. Weight in Grams: 118.
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
118
Condition
New
SKU
V9781841124537
ISBN
9781841124537
Paperback
Condition: New

€ 9.99
€ 9.79

Paperback. Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide. Series: ExpressExec S. Num Pages: 120 pages, Ill. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 138 x 9. Weight in Grams: 124.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
120
Condition
New
SKU
V9781841121956
ISBN
9781841121956
Paperback
Condition: New

€ 15.99
€ 13.51

Paperback. Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts. Series: ExpressExec S. Num Pages: 118 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 123 x 10. Weight in Grams: 120.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
118
Condition
New
SKU
V9781841121932
ISBN
9781841121932
Paperback
Condition: New

€ 15.99
€ 13.57

Paperback. Num Pages: 218 pages, 6 black & white illustrations, 6 black & white tables, 6 black & white line drawings. BIC Classification: KJG; KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 246 x 18. Weight in Grams: 382.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9781138648098
ISBN
9781138648098
Paperback
Condition: New

€ 88.01

Paperback. Num Pages: 215 pages, 8 black & white illustrations, biography. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 310.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
215
Condition
New
SKU
V9783824481910
ISBN
9783824481910
Paperback
Condition: New

€ 63.74

Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
Format
Hardback
Publication date
2009
Publisher
ISTE Ltd and John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9781848211049
ISBN
9781848211049
Hardback
Condition: New

€ 172.33

Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324.
Format
Paperback
Publication date
2013
Publisher
Taylor & Francis Ltd
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780415532853
ISBN
9780415532853
Paperback
Condition: New

€ 66.17

Hardcover. Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Num Pages: 184 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 22. Weight in Grams: 408.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st
Number of pages
184
Condition
New
SKU
V9780470976319
ISBN
9780470976319
Hardback
Condition: New

€ 28.26

paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFSJ1; JPQB; KJS; MJCL. Category: (G) General (US: Trade). Dimension: 234 x 155 x 14. Weight in Grams: 366.
Format
Paperback
Publisher
Oxford University Press United States
Number of pages
256
Condition
New
Publication date
2016
Edition
Illustrated
SKU
V9780190606855
ISBN
9780190606855
Paperback
Condition: New

€ 44.65

Paperback. Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader. Num Pages: 160 pages, Illustrations. BIC Classification: KJSP; KJVX. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 382.
Format
Paperback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780787965020
ISBN
9780787965020
Paperback
Condition: New

€ 44.99
€ 44.57

Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9780749477264
ISBN
9780749477264
Paperback
Condition: New

€ 46.99
€ 41.87

Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781609018986
ISBN
9781609018986
Paperback
Condition: New

€ 144.95

Paperback. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 314.
Publisher
Pearson Education Limited United Kingdom
Number of pages
200
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273735427
ISBN
9780273735427
Paperback
Condition: New

€ 23.99
€ 17.61

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; TRC; WGCB. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 331.
Format
Paperback
Publication date
2016
Publisher
Springer Gabler United States
Condition
New
SKU
V9783658078867
ISBN
9783658078867
Paperback
Condition: New

€ 74.63

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