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Sales & marketing

Results 577 - 600 of 2510

Sales & marketing

Paperback. If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 27. Weight in Grams: 452.
Format
Paperback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470051429
ISBN
9780470051429
Paperback
Condition: New

€ 18.99
€ 16.33

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 190 x 120 x 26. Weight in Grams: 445.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Edition
3
Condition
New
SKU
V9783834901415
ISBN
9783834901415
Paperback
Condition: New

€ 102.07

Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
Format
Hardback
Publication date
2002
Publisher
Copenhagen Business School Press
Number of pages
336
Condition
New
SKU
V9788763000680
ISBN
9788763000680
Hardback
Condition: New

€ 53.49
€ 42.15

Hardback. Num Pages: 187 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 531.
Format
Hardback
Publication date
2005
Publisher
Gabler Verlag United States
Number of pages
187
Condition
New
SKU
V9783409034197
ISBN
9783409034197
Hardback
Condition: New

€ 75.78

Hardcover. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 236 pages, biography. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 19. Weight in Grams: 424.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Edition
2014th Edition
Condition
New
SKU
V9781137395566
ISBN
9781137395566
Hardback
Condition: New

€ 66.42

Paperback. Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever. Num Pages: 96 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 172 x 127 x 7. Weight in Grams: 82.
Format
Paperback
Publication date
2010
Publisher
Harvard Business Review Press United States
Number of pages
96
Condition
New
SKU
V9781422140277
ISBN
9781422140277
Paperback
Condition: New

€ 10.99
€ 10.77

Hardback. Series: Management for Professionals. Num Pages: 200 pages, 2 black & white illustrations, 66 colour illustrations, biography. BIC Classification: KJS; KNAC; WBXD1. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer International Publishing AG Switzerland
Number of pages
200
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9783319244792
ISBN
9783319244792
Hardback
Condition: New

€ 102.24

Paperback. Deals with business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Num Pages: 398 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 21. Weight in Grams: 1290.
Format
Paperback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Edition
Softcover reprint of the original 1st ed. 2001
Number of pages
398
Condition
New
SKU
V9781402077531
ISBN
9781402077531
Paperback
Condition: New

€ 70.03

Hardback. Aerospace Marketing Management Series: Management for Professionals. Num Pages: 590 pages, 375 black & white illustrations, biography. BIC Classification: KJMP; KJMV5; KJS; THRB; TRP. Category: (P) Professional & Vocational. Dimension: 164 x 242 x 39. Weight in Grams: 1026.
Publisher
Springer International Publishing AG Switzerland
Number of pages
350
Format
Hardback
Publication date
2013
Edition
2014th Edition
Condition
New
SKU
V9783319013534
ISBN
9783319013534
Hardback
Condition: New

€ 101.03

Paperback / so. Series: Schriften Zum Europ Ischen Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 612.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783834910394
ISBN
9783834910394
Paperback
Condition: New

€ 81.75

Paperback / so. Series: Betriebswirtschaftliche Forschung Zur Unternehmensf Hrung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835006546
ISBN
9783835006546
Paperback
Condition: New

€ 79.78

Hardback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 180 pages, 6 figures, 12 black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 14. Weight in Grams: 356.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9781137375452
ISBN
9781137375452
Hardback
Condition: New

€ 64.42

Paperback. Series: Business-To-Business-Marketing. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJMB; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 855.
Publisher
Springer Gabler
Format
Paperback
Publication date
2016
Edition
1. Aufl. 2016
Condition
New
SKU
V9783658131524
ISBN
9783658131524
Paperback
Condition: New

€ 100.29

Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
Publisher
LID Publishing
Format
Hardback
Publication date
2017
Condition
New
SKU
V9780996943376
ISBN
9780996943376
Hardback
Condition: New

€ 13.99
€ 11.84

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 513.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783835009752
ISBN
9783835009752
Paperback
Condition: New

€ 92.48

paperback. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 549.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universit?tsverlag United Kingdom
Edition
2008th Edition
Condition
New
SKU
V9783835009387
ISBN
9783835009387
Paperback
Condition: New

€ 71.49

Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
Publisher
Columbia University Press
Number of pages
272
Format
Paperback
Publication date
2010
Condition
New
SKU
V9780231150354
ISBN
9780231150354
Paperback
Condition: New

€ 37.99
€ 27.32

Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118893814
ISBN
9781118893814
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
Publisher
Free Press
Number of pages
272
Format
Paperback
Publication date
2001
Edition
New edition
Condition
New
SKU
V9780684860473
ISBN
9780684860473
Paperback
Condition: New

€ 19.99
€ 14.51

Hardback. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9783319206059
ISBN
9783319206059
Hardback
Condition: New

€ 65.36
€ 24.82

Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
Publisher
John Wiley and Sons Ltd United States
Number of pages
206
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471455165
ISBN
9780471455165
Hardback
Condition: New

€ 44.99
€ 34.21

Paperback. An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing. Num Pages: 413 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 635.
Publisher
Springer
Format
Paperback
Publication date
2014
Edition
2010th Edition
Condition
New
SKU
V9783642438189
ISBN
9783642438189
Paperback
Condition: New

€ 77.06

Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
Publisher
John Wiley and Sons Ltd United States
Number of pages
224
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471268673
ISBN
9780471268673
Hardback
Condition: New

€ 36.99
€ 28.56

Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119341208
ISBN
9781119341208
Hardback
Condition: New

€ 27.99
€ 21.08

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