Sales & marketing
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Sales & marketing
Paperback. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. Num Pages: 232 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 235 x 19. Weight in Grams: 382.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478575
- ISBN
- 9780749478575
Paperback
Condition: New
€ 45.09
€ 45.09
Hardback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781472480248
- ISBN
- 9781472480248
Hardback
Condition: New
€ 49.11
€ 49.11
Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Princeton University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780691130194
- ISBN
- 9780691130194
Hardback
Condition: New
€ 88.10€ 68.78
€ 88.10
€ 68.78
Paperback. Num Pages: 172 pages, illus. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 214 x 136 x 14. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Griffin Publishing United States
- Edition
- 1St Edition
- Number of pages
- 172
- Condition
- New
- SKU
- V9781882180578
- ISBN
- 9781882180578
Paperback
Condition: New
€ 20.99€ 15.87
€ 20.99
€ 15.87
Hardcover. .
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780134507835
- ISBN
- 9780134507835
Hardback
Condition: New
€ 44.19
€ 44.19
Paperback. Num Pages: 98 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 228 x 154 x 7. Weight in Grams: 152.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Robert D. Reed Publishers United States
- Number of pages
- 98
- Condition
- New
- SKU
- V9781934759271
- ISBN
- 9781934759271
Paperback
Condition: New
€ 13.99€ 13.04
€ 13.99
€ 13.04
Hardcover. Num Pages: 344 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 33. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Greenleaf Book Group LLC
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781626342842
- ISBN
- 9781626342842
Hardback
Condition: New
€ 26.99€ 26.85
€ 26.99
€ 26.85
Hardcover. How building relationships is the answer to economic recovery Customers are obviously at the core of any business. However, most customers' trust in business is at an historic low, and many customers feel let down by businesses they formerly trusted. Num Pages: 166 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 204 x 136 x 18. Weight in Grams: 286.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 166
- Condition
- New
- SKU
- V9780470687932
- ISBN
- 9780470687932
Hardback
Condition: New
€ 32.99€ 26.43
€ 32.99
€ 26.43
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780765640901
- ISBN
- 9780765640901
Paperback
Condition: New
€ 90.98
€ 90.98
Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
- Publisher
- Taylor & Francis Ltd United States
- Number of pages
- 262
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780765640369
- ISBN
- 9780765640369
Paperback
Condition: New
€ 91.55
€ 91.55
Paperback. The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 152 x 8. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124575
- ISBN
- 9781841124575
Paperback
Condition: New
€ 14.99€ 13.64
€ 14.99
€ 13.64
Paperback. Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Num Pages: 512 pages, 4 x 1 (every second double page spread colour) Photos and diagrams. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 280 x 212 x 26. Weight in Grams: 1282.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Oxford University Press
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780199079926
- ISBN
- 9780199079926
Paperback
Condition: New
€ 66.85
€ 66.85
paperback. Num Pages: black & white tables, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 272 x 213 x 25. Weight in Grams: 1279.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- South-Western College Publishing United States
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9780538478342
- ISBN
- 9780538478342
Paperback
Condition: New
€ 270.67
€ 270.67
Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118556849
- ISBN
- 9781118556849
Paperback
Condition: New
€ 52.72
€ 52.72
Pamphlet. Series: Scientology Handbook Series. Num Pages: 44 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 230 x 168 x 3. Weight in Grams: 96.
- Publisher
- New Era Publications International APS Denmark
- Number of pages
- 44
- Publication date
- 2004
- Condition
- New
- SKU
- V9788779684089
- ISBN
- 9788779684089
Paperback
Condition: New
€ 6.35
€ 6.35
Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781629486123
- ISBN
- 9781629486123
Hardback
Condition: New
€ 166.79€ 116.07
€ 166.79
€ 116.07
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Series: Rotman-UTP Publishing. Num Pages: 256 pages, 11 figures. BIC Classification: 1KBB; KCA; KJC; KJMB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 164 x 238 x 24. Weight in Grams: 534.
- Publication date
- 2016
- Publisher
- University of Toronto Press Canada
- Number of pages
- 256
- Condition
- New
- SKU
- V9781442637177
- ISBN
- 9781442637177
Hardback
Condition: New
€ 41.21
€ 41.21
Paperback. Num Pages: 464 pages, 197 color illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 221 x 283 x 26. Weight in Grams: 1552.
- Publisher
- Bloomsbury Publishing Plc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781628921571
- ISBN
- 9781628921571
Paperback
Condition: New
€ 191.22
€ 191.22
Paperback. Num Pages: 208 pages. BIC Classification: KJM; KJP; KJS. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 228.
- Publisher
- BenBella Books
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781941631218
- ISBN
- 9781941631218
Paperback
Condition: New
€ 17.99€ 16.42
€ 17.99
€ 16.42
Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9780470743973
- ISBN
- 9780470743973
Hardback
Condition: New
€ 89.68
€ 89.68
Paperback. .
- Publisher
- Gabler Verlag United Kingdom
- Format
- Paperback
- Publication date
- 1998
- Edition
- 2., überarb. u. erw. Aufl. 1998
- Condition
- New
- SKU
- V9783409236812
- ISBN
- 9783409236812
Paperback
Condition: New
€ 54.85
€ 54.85
Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118647684
- ISBN
- 9781118647684
Hardback
Condition: New
€ 27.99€ 21.20
€ 27.99
€ 21.20
paperback. Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing. Num Pages: 288 pages, 1, black & white illustrations. BIC Classification: KJS; KNSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 15. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Routledge United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780750679794
- ISBN
- 9780750679794
Paperback
Condition: New
€ 91.93
€ 91.93
Hardcover. Advance your B2B marketing plans with proven social media strategies
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Num Pages: 218 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 149 x 22. Weight in Grams: 410.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 218
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118167762
- ISBN
- 9781118167762
Hardback
Condition: New
€ 25.99€ 19.45
€ 25.99
€ 19.45