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Sales & marketing
Results 337 - 360 of 3940
Sales & marketing
Hardcover. This book is a sequel to the author's earlier Thinking About Credit (also published by Macmillan). Once again, he applies his undoubted experience to a number of topics in the area of credit evaluation and management. Num Pages: 143 pages, biography. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 16. Weight in Grams: 326.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan
- Number of pages
- 144
- Condition
- New
- SKU
- V9780333638613
- ISBN
- 9780333638613
Hardback
Condition: New
€ 193.18
€ 193.18
Hardback. Stresses the need for analysis of all facilities, the importance of monitoring and damage limitation as ways of preventing the credit control mistakes that "come home to roost" in a recession. The book also discusses how different banks should deal with these measures. Editor(s): Donaldson, T.H. Num Pages: 255 pages, biography. BIC Classification: KCBM; KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 255
- Condition
- New
- SKU
- V9780333586679
- ISBN
- 9780333586679
Hardback
Condition: New
€ 194.22
€ 194.22
Hardback. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Num Pages: 216 pages, 0, 18 black & white tables, 10 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 18. Weight in Grams: 452.
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2009th Edition
- Condition
- New
- SKU
- V9780230220928
- ISBN
- 9780230220928
Hardback
Condition: New
€ 94.80
€ 94.80
Paperback. The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Num Pages: 224 pages, 0. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 154 x 16. Weight in Grams: 246.
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9780230613881
- ISBN
- 9780230613881
Paperback
Condition: New
€ 48.99€ 39.02
€ 48.99
€ 39.02
Paperback. Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 304 pages, illustrations. BIC Classification: KJC; KJF; KJS. Category: (G) General (US: Trade). Dimension: 233 x 156 x 20. Weight in Grams: 324.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9781137278753
- ISBN
- 9781137278753
Paperback
Condition: New
€ 62.28€ 54.68
€ 62.28
€ 54.68
Paperback. Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating. Num Pages: 293 pages, biography. BIC Classification: KC; KJC; KJM; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 293
- Condition
- New
- SKU
- V9781349500604
- ISBN
- 9781349500604
Paperback
Condition: New
€ 71.98
€ 71.98
Successful Social Media and Ecommerce Strategies in the Wine Industry
Sznolnoki, Gergely, Thach, Liz, Kolb, Dani
Hardcover. This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Editor(s): Szolnoki, Gergely; Thach, Liz; Kolb, Dani. Num Pages: 182 pages, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 14. Weight in Grams: 385.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2090
- Condition
- New
- SKU
- V9781137602978
- ISBN
- 9781137602978
Hardback
Condition: New
€ 83.55
€ 83.55
Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 560
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273756545
- ISBN
- 9780273756545
Paperback
Condition: New
€ 94.60
€ 94.60
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: 324 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Number of pages
- 324
- Condition
- New
- SKU
- V9783409126632
- ISBN
- 9783409126632
Paperback
Condition: New
€ 94.60
€ 94.60
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 32. Weight in Grams: 726.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824491346
- ISBN
- 9783824491346
Paperback
Condition: New
€ 102.45
€ 102.45
Paperback. Series: Schriften zur Handelsforschung. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Physica-Verlag HD
- Condition
- New
- SKU
- V9783790810547
- ISBN
- 9783790810547
Paperback
Condition: New
€ 65.88
€ 65.88
paperback. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658081164
- ISBN
- 9783658081164
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 597.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783658171186
- ISBN
- 9783658171186
Paperback
Condition: New
€ 84.51
€ 84.51
The Political Role of Corporate Citizens. An Interdisciplinary Approac...
Svedberg Helgesson, Karin. Ed(S): Morth, Ulri...
Paperback. This volume provides an interdisciplinary analysis on the political role of corporations in society by using the analytical device of corporate citizenship. It questions what ideas on corporate citizenship may say about the ongoing publicization of the corporation and the implications of these developments for the public domain and welfare state. Editor(s): Morth, Ulrika. Series: Palgrave Studies in Citizenship. Num Pages: 229 pages, biography. BIC Classification: JFFS; JHB; JPS; KCP; KJG; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 229
- Condition
- New
- SKU
- V9781349439423
- ISBN
- 9781349439423
Paperback
Condition: New
€ 65.86
€ 65.86
Paperback.
- Publisher
- Gill & Macmillan Ltd
- Format
- Paperback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780717152605
- ISBN
- 9780717152605
Paperback
Condition: New
€ 43.99€ 43.35
€ 43.99
€ 43.35
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 228 x 35. Weight in Grams: 416.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650702
- ISBN
- 9781632650702
Paperback
Condition: New
€ 19.99€ 19.91
€ 19.99
€ 19.91
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 230 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9783834910400
- ISBN
- 9783834910400
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Series: Konsum und Verhalten. Num Pages: 259 pages, 16 black & white illustrations, 26 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 14. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 259
- Condition
- New
- SKU
- V9783790805864
- ISBN
- 9783790805864
Paperback
Condition: New
€ 72.46
€ 72.46
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJMV5; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658082628
- ISBN
- 9783658082628
Paperback
Condition: New
€ 77.99
€ 77.99
paperback. Series: Marktorientiertes Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 467.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658094843
- ISBN
- 9783658094843
Paperback
Condition: New
€ 78.11
€ 78.11
Paperback / so. Series: Entrepreneurship. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 286
- Condition
- New
- SKU
- V9783835004542
- ISBN
- 9783835004542
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780231121330
- ISBN
- 9780231121330
Paperback
Condition: New
€ 37.99€ 27.68
€ 37.99
€ 27.68
Hardback. Takes a look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his approach to market research. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 21. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9780231121323
- ISBN
- 9780231121323
Hardback
Condition: New
€ 140.94
€ 140.94
Hardcover. Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. Num Pages: 208 pages, 2 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 168 x 17. Weight in Grams: 474.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- 2009th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230577893
- ISBN
- 9780230577893
Hardback
Condition: New
€ 67.15
€ 67.15