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Sales & marketing

Results 217 - 240 of 2510

Sales & marketing

Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at des Saarlandes, Saarbr'ucken. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
Format
Paperback
Publication date
1992
Publisher
Physica-Verlag GmbH & Co Germany
Condition
New
SKU
V9783790806267
ISBN
9783790806267
Paperback
Condition: New

€ 70.93

Paperback. Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? This book helps you understand how social web technologies work, and learn practical and effective ways to reach people who frequent these sites. Num Pages: 346 pages, black & white illustrations, figures. BIC Classification: KJS; UMWS. Category: (P) Professional & Vocational. Dimension: 232 x 180 x 23. Weight in Grams: 668.
Publisher
O'Reilly Media, Inc, USA United States
Number of pages
346
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780596156817
ISBN
9780596156817
Paperback
Condition: New

€ 26.99
€ 26.68

Paperback. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
414
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470511985
ISBN
9780470511985
Paperback
Condition: New

€ 60.61
€ 23.25

Paperback. .
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
236
Format
Paperback
Publication date
2014
Edition
2012th Edition
Condition
New
SKU
V9783642438042
ISBN
9783642438042
Paperback
Condition: New

€ 65.36
€ 24.82

Hardback. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Num Pages: 216 pages, 0, 18 black & white tables, 10 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 18. Weight in Grams: 452.
Publisher
Palgrave Macmillan
Number of pages
216
Format
Hardback
Publication date
2008
Edition
2009th Edition
Condition
New
SKU
V9780230220928
ISBN
9780230220928
Hardback
Condition: New

€ 92.18

Paperback. The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Num Pages: 224 pages, 0. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 154 x 16. Weight in Grams: 246.
Publisher
Palgrave Macmillan
Number of pages
224
Format
Paperback
Publication date
2010
Edition
2010th Edition
Condition
New
SKU
V9780230613881
ISBN
9780230613881
Paperback
Condition: New

€ 47.99
€ 37.74

Paperback. Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 304 pages, illustrations. BIC Classification: KJC; KJF; KJS. Category: (G) General (US: Trade). Dimension: 233 x 156 x 20. Weight in Grams: 324.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
304
Format
Paperback
Publication date
2012
Edition
2012th Edition
Condition
New
SKU
V9781137278753
ISBN
9781137278753
Paperback
Condition: New

€ 61.02
€ 52.80

Hardcover. This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Editor(s): Szolnoki, Gergely; Thach, Liz; Kolb, Dani. Num Pages: 182 pages, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 14. Weight in Grams: 385.
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Edition
1st ed. 2090
Condition
New
SKU
V9781137602978
ISBN
9781137602978
Hardback
Condition: New

€ 80.61

Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
Publisher
Pearson Education Limited United Kingdom
Number of pages
560
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780273756545
ISBN
9780273756545
Paperback
Condition: New

€ 93.57

Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: 324 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 422.
Format
Paperback
Publication date
2004
Publisher
Gabler Verlag United States
Number of pages
324
Condition
New
SKU
V9783409126632
ISBN
9783409126632
Paperback
Condition: New

€ 91.37

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 32. Weight in Grams: 726.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824491346
ISBN
9783824491346
Paperback
Condition: New

€ 98.82

Paperback. Series: Schriften zur Handelsforschung. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 375.
Format
Paperback
Publication date
1997
Publisher
Physica-Verlag HD
Condition
New
SKU
V9783790810547
ISBN
9783790810547
Paperback
Condition: New

€ 64.09

paperback. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 231.
Format
Paperback
Publication date
2014
Publisher
Springer Gabler United States
Edition
2015th Edition
Condition
New
SKU
V9783658081164
ISBN
9783658081164
Paperback
Condition: New

€ 69.35

Paperback.
Publisher
Gill & Macmillan Ltd
Format
Paperback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9780717152605
ISBN
9780717152605
Paperback
Condition: New

€ 43.99
€ 43.35

Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 228 x 35. Weight in Grams: 416.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781632650702
ISBN
9781632650702
Paperback
Condition: New

€ 18.99
€ 18.93

Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 230 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Number of pages
230
Condition
New
SKU
V9783834910400
ISBN
9783834910400
Paperback
Condition: New

€ 86.04

Paperback / so. Series: Entrepreneurship. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Number of pages
286
Condition
New
SKU
V9783835004542
ISBN
9783835004542
Paperback
Condition: New

€ 85.94

Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
Format
Paperback
Publication date
2006
Publisher
Columbia University Press United States
Number of pages
336
Condition
New
SKU
V9780231121330
ISBN
9780231121330
Paperback
Condition: New

€ 37.99
€ 27.32

Hardback. Takes a look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his approach to market research. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 21. Weight in Grams: 635.
Format
Hardback
Publication date
2006
Publisher
Columbia University Press United States
Number of pages
304
Condition
New
SKU
V9780231121323
ISBN
9780231121323
Hardback
Condition: New

€ 134.52

Paperback. Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 184 x 21. Weight in Grams: 534.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
360
Condition
New
SKU
V9781118007297
ISBN
9781118007297
Paperback
Condition: New

€ 24.99
€ 20.27

Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJE; KJS; KNPR; VS. Category: (G) General (US: Trade). Dimension: 156 x 228 x 16. Weight in Grams: 390.
Format
Paperback
Publication date
2015
Publisher
Manor House Publishing Inc Canada
Number of pages
240
Condition
New
SKU
V9781988058023
ISBN
9781988058023
Paperback
Condition: New

€ 26.99
€ 18.96

Paperback. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 23. Weight in Grams: 386.
Format
Paperback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780745664828
ISBN
9780745664828
Paperback
Condition: New

€ 24.66

Hardcover. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 24. Weight in Grams: 512.
Format
Hardback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
Edition
1st Edition
SKU
V9780745664811
ISBN
9780745664811
Hardback
Condition: New

€ 72.40

Paperback. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This book explains how public affairs (PA) is now more than just political lobbying. It examines the methods PA professionals use to make an impact. Editor(s): Institute of Public Relations. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 158 x 16. Weight in Grams: 294.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780749444723
ISBN
9780749444723
Paperback
Condition: New

€ 36.99
€ 33.15

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