.png){kind=logo}
Sales & marketing
Results 193 - 216 of 3941
Sales & marketing
Paperback. Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. Num Pages: 230 pages, biography. BIC Classification: KCK; KJMV2; KJSM; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 361.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349467198
- ISBN
- 9781349467198
Paperback
Condition: New
€ 66.17
€ 66.17
Hardcover. Internet-Based Customer Value Management Series: Management for Professionals. Num Pages: 152 pages, 7 black & white illustrations, 2 colour illustrations, biography. BIC Classification: KJMV7; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 13. Weight in Grams: 390.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319098548
- ISBN
- 9783319098548
Hardback
Condition: New
€ 66.64
€ 66.64
Paperback. Series: Management for Professionals. Num Pages: 161 pages, 7 black & white illustrations, 2 colour illustrations, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 261.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 161
- Condition
- New
- SKU
- V9783319357638
- ISBN
- 9783319357638
Paperback
Condition: New
€ 65.56
€ 65.56
Hardback.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422170687
- ISBN
- 9781422170687
Hardback
Condition: New
€ 29.99€ 26.29
€ 29.99
€ 26.29
Paperback. Editor(s): Choi, Tsan-Ming. Series: International Series on Consumer Science. Num Pages: 160 pages, 13 black & white illustrations, 30 black & white tables, biography. BIC Classification: JHBL; JMB; KJS. Category: (P) Professional & Vocational. Dimension: 157 x 234 x 13. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9781493946051
- ISBN
- 9781493946051
Paperback
Condition: New
€ 137.43
€ 137.43
Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 223 x 182 x 16. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Frederick Fell United States
- Edition
- New ed
- Number of pages
- 208
- Condition
- New
- SKU
- V9780883910641
- ISBN
- 9780883910641
Paperback
Condition: New
€ 18.99€ 18.50
€ 18.99
€ 18.50
Paperback. This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems. Series: Religion/Culture/Critique. Num Pages: 206 pages, biography. BIC Classification: HRA; HRAB; HRAM; JFC; KJS. Category: (G) General (US: Trade). Dimension: 142 x 281 x 17. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2006
- Number of pages
- 206
- Condition
- New
- SKU
- V9781349535453
- ISBN
- 9781349535453
Paperback
Condition: New
€ 66.95
€ 66.95
Hardback. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 30. Weight in Grams: 488.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119291701
- ISBN
- 9781119291701
Hardback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Hardback. Num Pages: 267 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave USA United States
- Number of pages
- 267
- Condition
- New
- SKU
- V9781403946416
- ISBN
- 9781403946416
Hardback
Condition: New
€ 127.85
€ 127.85
Paperback. 31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Num Pages: 256 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 154 x 18. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118684412
- ISBN
- 9781118684412
Paperback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Num Pages: 308 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 17. Weight in Grams: 455.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 2012th Edition
- Number of pages
- 293
- Condition
- New
- SKU
- V9781430238287
- ISBN
- 9781430238287
Paperback
Condition: New
€ 32.99€ 28.52
€ 32.99
€ 28.52
Hardback. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 150 x 266 x 23. Weight in Grams: 334.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119291756
- ISBN
- 9781119291756
Hardback
Condition: New
€ 25.99€ 19.55
€ 25.99
€ 19.55
Paperback. Torsten Olderog prasentiert einen umfassenden Marketing-Ansatz fur den Online-Handel, der es Unternehmen ermoglicht, aus den vielen Moglichkeiten einen erfolgversprechenden Mix zusammenzustellen." Num Pages: 425 pages, 8 black & white illustrations, 87 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 425
- Condition
- New
- SKU
- V9783824478859
- ISBN
- 9783824478859
Paperback
Condition: New
€ 89.78
€ 89.78
Paperback. Series: Kundenmanagement and Electronic Commerce. Num Pages: 279 pages, 4 black & white illustrations, 20 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 279
- Condition
- New
- SKU
- V9783835000308
- ISBN
- 9783835000308
Paperback
Condition: New
€ 77.49
€ 77.49
Hardback. It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors. Num Pages: 248 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780471984573
- ISBN
- 9780471984573
Hardback
Condition: New
€ 55.39
€ 55.39
Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780470848227
- ISBN
- 9780470848227
Hardback
Condition: New
€ 54.11
€ 54.11
Paperback / so. Mit einem Geleitwort von Prof. Dr. Dr. h.c. mult. Christian Homburg Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 147 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 147
- Condition
- New
- SKU
- V9783834925633
- ISBN
- 9783834925633
Paperback
Condition: New
€ 77.15
€ 77.15
Paperback / so. Editor(s): Weber, Torsten. Series: Management-Reihe Corporate Social Responsibility. Num Pages: black & white illustrations, bibliography. BIC Classification: KJG; KJMV5; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783662455722
- ISBN
- 9783662455722
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). .
- Publisher
- Laurence King Publishing United Kingdom
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781780676876
- ISBN
- 9781780676876
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Hardback. Suitable for fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is intended for those involved in label writing and design, or product information in various contexts. Num Pages: 220 pages, biography. BIC Classification: KJS; KNTR; TDCT. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 234 x 156 x 14. Weight in Grams: 1130.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Chapman and Hall United Kingdom
- Number of pages
- 220
- Condition
- New
- SKU
- V9780751403619
- ISBN
- 9780751403619
Hardback
Condition: New
€ 132.26
€ 132.26
Hardcover. This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Num Pages: 412 pages, Illustrations. BIC Classification: KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 155 x 238 x 26. Weight in Grams: 720.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 412
- Condition
- New
- SKU
- V9780470487532
- ISBN
- 9780470487532
Hardback
Condition: New
€ 108.85
€ 108.85
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 216 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9783835008656
- ISBN
- 9783835008656
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Advises PR practitioners at various levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. This book draws on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. Series: PR in Practice. Num Pages: 208 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 155 x 12. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749468897
- ISBN
- 9780749468897
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Hardcover. A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118797419
- ISBN
- 9781118797419
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30