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Sales & marketing

Results 73 - 96 of 1151

Sales & marketing

Paperback. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
414
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470511985
ISBN
9780470511985
Paperback
Condition: New

€ 60.38
€ 23.29

Paperback. .
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
236
Format
Paperback
Publication date
2014
Edition
2012th Edition
Condition
New
SKU
V9783642438042
ISBN
9783642438042
Paperback
Condition: New

€ 65.12
€ 24.90

Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
Publisher
Pearson Education Limited United Kingdom
Number of pages
560
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780273756545
ISBN
9780273756545
Paperback
Condition: New

€ 93.57

Paperback.
Publisher
Gill & Macmillan Ltd
Format
Paperback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9780717152605
ISBN
9780717152605
Paperback
Condition: New

€ 43.99
€ 43.35

Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
Format
Paperback
Publication date
2006
Publisher
Columbia University Press United States
Number of pages
336
Condition
New
SKU
V9780231121330
ISBN
9780231121330
Paperback
Condition: New

€ 37.99
€ 27.52

Paperback. Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 184 x 21. Weight in Grams: 534.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
360
Condition
New
SKU
V9781118007297
ISBN
9781118007297
Paperback
Condition: New

€ 24.99
€ 20.27

Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJE; KJS; KNPR; VS. Category: (G) General (US: Trade). Dimension: 156 x 228 x 16. Weight in Grams: 390.
Format
Paperback
Publication date
2015
Publisher
Manor House Publishing Inc Canada
Number of pages
240
Condition
New
SKU
V9781988058023
ISBN
9781988058023
Paperback
Condition: New

€ 26.99
€ 19.02

Paperback. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 23. Weight in Grams: 386.
Format
Paperback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780745664828
ISBN
9780745664828
Paperback
Condition: New

€ 24.66

Hardcover. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 24. Weight in Grams: 512.
Format
Hardback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
Edition
1st Edition
SKU
V9780745664811
ISBN
9780745664811
Hardback
Condition: New

€ 73.01

Paperback. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This book explains how public affairs (PA) is now more than just political lobbying. It examines the methods PA professionals use to make an impact. Editor(s): Institute of Public Relations. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 158 x 16. Weight in Grams: 294.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780749444723
ISBN
9780749444723
Paperback
Condition: New

€ 35.99
€ 33.15

Paperback. The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends. Series: Ultimate S. Num Pages: 246 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 155 x 13. Weight in Grams: 404.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
246
Condition
New
SKU
V9781841124391
ISBN
9781841124391
Paperback
Condition: New

€ 20.99
€ 18.33

Hardcover. Reveals why customers must be the driving force behind your quality effort, how you can exceed customers' performance expectations, and how you can effectively recover from service mistakes. This title shows how to engineer a program of continuous quality improvement by assuming a specific leadership role. Num Pages: 240 pages, Ill. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 270 x 187 x 20. Weight in Grams: 630.
Format
Hardback
Publication date
1994
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471023227
ISBN
9780471023227
Hardback
Condition: New

€ 122.07

Paperback. Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. This book can help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 155 x 16. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Number of pages
288
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780749464738
ISBN
9780749464738
Paperback
Condition: New

€ 35.99
€ 33.15

Paperback. Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 14. Weight in Grams: 322.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749473235
ISBN
9780749473235
Paperback
Condition: New

€ 35.99
€ 33.15

Hardback. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile. Series: Gender Relations in the American Experience. Num Pages: 248 pages, 7, 7 black & white halftones. BIC Classification: 1KBB; JFFT; KJS; KNPR; WGCB. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152 x 22. Weight in Grams: 499.
Format
Hardback
Publication date
2008
Publisher
Johns Hopkins University Press United States
Edition
First Edition
Number of pages
248
Condition
New
SKU
V9780801889974
ISBN
9780801889974
Hardback
Condition: New

€ 55.06
€ 51.03

Hardcover.

The ultimate guide to investor relations

Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KFFM; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 462.

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470630303
ISBN
9780470630303
Hardback
Condition: New

€ 59.21
€ 50.62

Paperback. Based on Steve Martin's proven sales program, Heavy Hitter Selling shows readers how to improve their sales success using nothing more than their voices and their senses. The result of Martin's twenty-year career, including thousands of sales calls, this book presents practical solutions and proven tactics for better selling. Num Pages: 384 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 29. Weight in Grams: 488.
Format
Paperback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Number of pages
384
Condition
New
SKU
V9780471787006
ISBN
9780471787006
Paperback
Condition: New

€ 23.99
€ 19.28

Paperback. Series: ExpressExec S. Num Pages: 112 pages, black & white illustrations. BIC Classification: KJE; KJS; UDB; UY. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 164 x 8. Weight in Grams: 202.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
112
Condition
New
SKU
V9781841121994
ISBN
9781841121994
Paperback
Condition: New

€ 15.99
€ 13.59

Hardcover. "Close your door. Shut down your e-mail. Let voice mail catch your calls. You're going to want to give this book your full attention. It'll take an hour of your time (okay, maybe two), but it may be the most fruitful hour (or two) you've ever spent. Follow the authors' advice and you can transform your career-and maybe your entire company. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 22. Weight in Grams: 414.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
200
Condition
New
SKU
V9780471776734
ISBN
9780471776734
Hardback
Condition: New

€ 33.99
€ 26.88

Paperback. Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 123 x 9. Weight in Grams: 126.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
130
Condition
New
SKU
V9781841124100
ISBN
9781841124100
Paperback
Condition: New

€ 15.99
€ 13.59

Hardcover. The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. Series: Bloomberg. Num Pages: 208 pages, Illustrations, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 149 x 20. Weight in Grams: 372.
Format
Hardback
Publication date
2011
Publisher
Bloomberg Press United States
Edition
2nd Edition
Number of pages
208
Condition
New
SKU
V9781118004449
ISBN
9781118004449
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. Series: The Authority Guides. Num Pages: 112 pages. BIC Classification: KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 170 x 120. .
Publisher
SRA Books
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781909116863
ISBN
9781909116863
Paperback
Condition: New

€ 13.99
€ 11.05

Hardback. .
Format
Hardback
Publication date
2008
Publisher
Rutgers University Press United States
Number of pages
256
Condition
New
Edition
None ed.
SKU
V9780813543611
ISBN
9780813543611
Hardback
Condition: New

€ 35.90

Hardback. His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century. Num Pages: 368 pages, 34, 31 black & white halftones, 3 black & white line drawings. BIC Classification: 3JJ; HBJD; HBLW; JFC; KJSA; KNDR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 158 x 29. Weight in Grams: 700.
Format
Hardback
Publication date
2001
Publisher
Johns Hopkins University Press United States
Edition
0th Edition
Number of pages
368
Condition
New
SKU
V9780801866517
ISBN
9780801866517
Hardback
Condition: New

€ 56.84
€ 52.52

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