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Sales & marketing

Results 73 - 96 of 2510

Sales & marketing

Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at zu K'oln, 1995. Series: Schriften Zur Handelsforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; TBC; TJFM1. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 381.
Format
Paperback
Publication date
1996
Publisher
Physica-Verlag GmbH & Co Germany
Condition
New
SKU
V9783790809633
ISBN
9783790809633
Paperback
Condition: New

€ 81.00

Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470848234
ISBN
9780470848234
Hardback
Condition: New

€ 53.36

Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9781405144087
ISBN
9781405144087
Paperback
Condition: New

€ 53.32

Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
Publisher
John Wiley & Sons Inc United States
Number of pages
168
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118554005
ISBN
9781118554005
Paperback
Condition: New

€ 45.99
€ 45.78

Paperback. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. Num Pages: 312 pages. BIC Classification: KJSM; MBGR; MBN; MBNH. Category: (G) General (US: Trade). Dimension: 235 x 157 x 18. Weight in Grams: 458.
Format
Paperback
Publisher
Oxford University Press Inc United States
Number of pages
312
Condition
New
SKU
V9780199757398
ISBN
9780199757398
Paperback
Condition: New

€ 145.41

Paperback / so. Editor(s): Drosse, Volker; Vossebein, Ulrich. Series: Mlp Repetitorium: Repetitorium Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 190 x 12. Weight in Grams: 386.
Format
Paperback
Publication date
2002
Publisher
Gabler Verlag United States
Edition
3
Condition
New
SKU
V9783409326148
ISBN
9783409326148
Paperback
Condition: New

€ 53.84

Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 490.
Format
Hardback
Publication date
2005
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783834900142
ISBN
9783834900142
Hardback
Condition: New

€ 96.91

Paperback. Num Pages: 354 pages, 25 black & white illustrations, biography. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Scholarly; (UP) Postgraduate. Dimension: 229 x 152 x 33. Weight in Grams: 544.
Format
Paperback
Publication date
1975
Publisher
Kluwer Academic Publishers Group Netherlands
Edition
Softcover reprint of the original 1st ed. 1975
Number of pages
354
Condition
New
SKU
V9780306308420
ISBN
9780306308420
Paperback
Condition: New

€ 65.73

Paperback. .
Publisher
Apple Academic Press Inc. Canada
Number of pages
230
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781771883481
ISBN
9781771883481
Paperback
Condition: New

€ 107.76

Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.

* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
254
Condition
New
SKU
V9780470638453
ISBN
9780470638453
Hardback
Condition: New

€ 27.99
€ 23.15

Paperback. Featuring innovative contributions to the field such as a new bilattice-based model for trust and distrust, this book on a hot research topic is the first in-depth study of the potential of distrust in the emerging domain of trust-enhanced recommendation. Series: Atlantis Computational Intelligence Systems. Num Pages: 215 pages, 26 black & white tables, biography. BIC Classification: KJE; KJS; UYF; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 338.
Format
Paperback
Publication date
2013
Publisher
Atlantis Press (Zeger Karssen) Netherlands
Number of pages
215
Condition
New
SKU
V9789491216398
ISBN
9789491216398
Paperback
Condition: New

€ 64.70

Hardback. Featuring innovative contributions to the field such as a new bilattice-based model for trust and distrust, this book on a hot research topic is the first in-depth study of the potential of distrust in the emerging domain of trust-enhanced recommendation. Series: Atlantis Computational Intelligence Systems. Num Pages: 215 pages, 26 black & white tables, biography. BIC Classification: KJE; KJS; UYF; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 491.
Format
Hardback
Publication date
2011
Publisher
Atlantis Press (Zeger Karssen) Netherlands
Number of pages
215
Condition
New
SKU
V9789491216077
ISBN
9789491216077
Hardback
Condition: New

€ 65.68

Hardback. Num Pages: 182 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 16. Weight in Grams: 467.
Format
Hardback
Publication date
2004
Publisher
Gabler Verlag United States
Number of pages
182
Condition
New
SKU
V9783409034142
ISBN
9783409034142
Hardback
Condition: New

€ 59.49

Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
Format
Paperback
Publication date
1987
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780471289470
ISBN
9780471289470
Paperback
Condition: New

€ 47.08

Paperback. Series: Unternehmenskooperation und Netzwerkmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 392.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag
Condition
New
SKU
V9783835006058
ISBN
9783835006058
Paperback
Condition: New

€ 80.32

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 336.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834912091
ISBN
9783834912091
Paperback
Condition: New

€ 69.40

Paperback / so. Num Pages: 291 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 464.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Number of pages
291
Condition
New
SKU
V9783834931566
ISBN
9783834931566
Paperback
Condition: New

€ 80.69

Paperback / so. Series: Applied Marketing Science / Angewandte Marketingforschung. Num Pages: 358 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 494.
Format
Paperback
Publication date
2015
Publisher
Springer Gabler United States
Number of pages
358
Condition
New
SKU
V9783658088194
ISBN
9783658088194
Paperback
Condition: New

€ 69.60

Paperback. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
145
Condition
New
SKU
V9783835004320
ISBN
9783835004320
Paperback
Condition: New

€ 64.63

Paperback. Num Pages: 167 pages, 36 black & white illustrations, 2 black & white tables. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 255 x 180 x 14. Weight in Grams: 364.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Inc
Edition
1st Edition
Condition
New
SKU
V9781498707718
ISBN
9781498707718
Paperback
Condition: New

€ 52.29
€ 48.20

Paperback. Num Pages: 164 pages, 6 black & white tables. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 9. Weight in Grams: 339.
Format
Paperback
Publication date
2005
Publisher
Gabler Germany
Number of pages
164
Condition
New
SKU
V9783409127400
ISBN
9783409127400
Paperback
Condition: New

€ 58.65

Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
Format
Paperback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9781118231937
ISBN
9781118231937
Paperback
Condition: New

€ 21.99
€ 18.21

Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
Publisher
Simon & Schuster
Format
Paperback
Publication date
2009
Condition
New
SKU
KRA0013566
ISBN
9781439167281
Paperback
Condition: New

€ 6.23

Paperback. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198.
Publisher
SAGE Publications Pvt. Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9789351507505
ISBN
9789351507505
Paperback
Condition: New

€ 51.99
€ 51.69

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