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Sales & marketing
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Sales & marketing
Hardback. A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain Num Pages: 240 pages, black & white line drawings, figures. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 23. Weight in Grams: 468.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071752855
- ISBN
- 9780071752855
Hardback
Condition: New
€ 24.99€ 18.68
€ 24.99
€ 18.68
Hardcover. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 268 x 262 x 28. Weight in Grams: 462.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119037361
- ISBN
- 9781119037361
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Hardback.
Das Telefon gewinnt im Fundraising zunehmend an Stellenwert, denn mit diesem Instrument lassen sich die hochsten Effektivitatsraten bei der Spendergewinnung erzielen. Allerdings besitzt die Non-Profit-Branche noch kaum Erfahrungswerte mit dieser Form des Direktmarketings. Dieser Praxisleitfaden fur den Einsatz des Telefons im Fundraising deckt alle relevanten Themenbereiche ab: Rechtsgrundlagen, Personal, Controlling, Technik, Zielgruppenauswahl, Adressqualifikation sowie Kalkulationsgrundlagen. Mit zahlreichen Checklisten und Musterdialogen - eine unentbehrliche Arbeitsgrundlage fur die aktive Gewinnung und professionelle Betreuung von Spendern am Telefon. ​
BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 333.- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783834940988
- ISBN
- 9783834940988
Hardback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 203.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Edition
- 3
- Condition
- New
- SKU
- V9783658145729
- ISBN
- 9783658145729
Paperback
Condition: New
€ 55.88
€ 55.88
Paperback. Oliver Roll setzt sich mit dem qualitativ-interpretierenden Ansatz als Methode zur Erklarung des Konsumentenverhaltens auseinander. Er zeigt, wie der Ansatz mit der Handlungstheorie vernetzt ist und wie mit Hilfe offener Fragen die subjektiven Sichtweisen der Internetnutzer rekonstruiert werden konnen." Num Pages: 288 pages, 2 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 373.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783824478613
- ISBN
- 9783824478613
Paperback
Condition: New
€ 88.64
€ 88.64
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 172.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658083267
- ISBN
- 9783658083267
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 159.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658028664
- ISBN
- 9783658028664
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. Oliver Kohrmann entwickelt ein Vorgehen zur Akquisition neuer Geschaftskunden, das sowohl psychographische als auch wirtschaftliche Kundenmerkmalen berucksichtigt. Durch die Verbindung von Kunden- und Kostenorientierung gelingt es, das Vertriebsmanagement gezielter auf einzelne Kundensegmente auszurichten und gleichzeitig effizienter zu gestalten." Series: Marketing und Innovationsmanagement. Num Pages: 210 pages, 1 black & white illustrations, 13 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 283.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 210
- Condition
- New
- SKU
- V9783824479580
- ISBN
- 9783824479580
Paperback
Condition: New
€ 104.53
€ 104.53
Paperback. Oliver Klante ubertragt das kaufverhaltenstheoretische Grundmodell auf das Thema Markenerosion und untersucht, wie sich Markenerosion erkennen und erklaren lasst. Auf dieser Basis zeigt er Handlungsalternativen zu ihrer Vermeidung und Verringerung auf." Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 298 pages, 7 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 392.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 298
- Condition
- New
- SKU
- V9783824479481
- ISBN
- 9783824479481
Paperback
Condition: New
€ 99.70
€ 99.70
Hardback. Management of the Fuzzy Front End of Innovation Editor(s): Gassmann, Oliver; Schweitzer, Fiona. Num Pages: 356 pages, 79 black & white illustrations, biography. BIC Classification: KJMV6; KJQ; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 701.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319010557
- ISBN
- 9783319010557
Hardback
Condition: New
€ 107.12
€ 107.12
Paperback / so. Oliver Ehrlich befasst sich mit der Schaffung eines besseren Verstandnisses des Konsumentenverhaltens im Multichannel-Umfeld sowohl durch die Erarbeitung neuartiger konzeptioneller Grundlagen als auch durch die Darstellung aktueller empirischer Erkenntnisse zur Kanalwahl." Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834930385
- ISBN
- 9783834930385
Paperback
Condition: New
€ 77.39
€ 77.39
Paperback / so. Series: Schriften Zum Europ Ischen Management. Num Pages: 228 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 228
- Condition
- New
- SKU
- V9783835008786
- ISBN
- 9783835008786
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834945068
- ISBN
- 9783834945068
Paperback
Condition: New
€ 94.57
€ 94.57
paperback. Oliver B. Buttner untersucht, wie Methoden am Point of Sale sinnvoll eingesetzt werden konnen, um einkaufsbegleitende kognitive Prozesse von Ladenbesuchern zu analysieren. Der Fokus liegt dabei auf zwei Varianten zur Produktion von Gedankenprotokollen: dem Lauten Denken und der Videogestutzten Gedankenrekonstruktion." Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783834914927
- ISBN
- 9783834914927
Paperback
Condition: New
€ 88.31
€ 88.31
Hardback. Editor(s): Busch, Oliver. Series: Management for Professionals. Num Pages: 285 pages, 82 black & white illustrations, 12 colour illustrations, 82 colour tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 285
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319250212
- ISBN
- 9783319250212
Hardback
Condition: New
€ 101.16
€ 101.16
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824482214
- ISBN
- 9783824482214
Paperback
Condition: New
€ 84.37
€ 84.37
Paperback / so. Editor(s): Ratajczak, Oliver. Num Pages: 146 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJSU. Category: (G) General (US: Trade). Dimension: 236 x 168 x 13. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler Germany
- Number of pages
- 146
- Condition
- New
- SKU
- V9783658005573
- ISBN
- 9783658005573
Paperback
Condition: New
€ 78.67
€ 78.67
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 16. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Career Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601633408
- ISBN
- 9781601633408
Paperback
Condition: New
€ 17.99€ 17.61
€ 17.99
€ 17.61
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 168.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658089443
- ISBN
- 9783658089443
Paperback
Condition: New
€ 72.46
€ 72.46
paperback. Series: BestMasters. Num Pages: 138 pages, 6 black & white illustrations, 8 colour illustrations, 4 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 192.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler Germany
- Edition
- 2014th Edition
- Number of pages
- 138
- Condition
- New
- SKU
- V9783658045753
- ISBN
- 9783658045753
Paperback
Condition: New
€ 76.55
€ 76.55
Paperback. Num Pages: 301 pages, biography. BIC Classification: KJN; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 16. Weight in Grams: 427.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 273
- Condition
- New
- SKU
- V9781430244974
- ISBN
- 9781430244974
Paperback
Condition: New
€ 57.71€ 50.70
€ 57.71
€ 50.70
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933942
- ISBN
- 9783834933942
Paperback
Condition: New
€ 83.74
€ 83.74
Paperback / so. Series: Organisationskommunikation. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JHB; JHMC; JP; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658088644
- ISBN
- 9783658088644
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback / so. Series: Springer-Lehrbuch. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 279 x 210 x 19. Weight in Grams: 807.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642243448
- ISBN
- 9783642243448
Paperback
Condition: New
€ 47.87
€ 47.87