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Sales & marketing

Results 961 - 984 of 1151

Sales & marketing

Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119059721
ISBN
9781119059721
Hardback
Condition: New

€ 37.99
€ 29.71

Paperback. Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 203 x 18. Weight in Grams: 418.
Publisher
Wiley
Number of pages
256
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118379769
ISBN
9781118379769
Paperback
Condition: New

€ 31.99
€ 24.88

Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470411599
ISBN
9780470411599
Hardback
Condition: New

€ 24.99
€ 20.15

Hardcover. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Editor(s): Cliquet, Gerard. Translator(s): Hughes, Eugene. Series: Geographical Information Systems. Num Pages: 328 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 22. Weight in Grams: 612.
Format
Hardback
Publication date
2006
Publisher
ISTE United Kingdom
Edition
1st Edition
Number of pages
328
Condition
New
SKU
V9781905209071
ISBN
9781905209071
Hardback
Condition: New

€ 187.26

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780765646941
ISBN
9780765646941
Paperback
Condition: New

€ 63.90

Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
318
Format
Paperback
Publication date
1966
Edition
1st Edition
Condition
New
SKU
V9780844231013
ISBN
9780844231013
Paperback
Condition: New

€ 17.99
€ 14.25

Paperback. This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Num Pages: 304 pages, Line drawings, black & white. BIC Classification: JHBC; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 170 x 27. Weight in Grams: 528.
Publisher
Manchester University Press
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780719096518
ISBN
9780719096518
Paperback
Condition: New

€ 33.99
€ 32.93

Paperback. Series: Fundamentals. Num Pages: 216 pages, 150 colour illus. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 202 x 18. Weight in Grams: 670.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781474220859
ISBN
9781474220859
Paperback
Condition: New

€ 40.99
€ 34.09

Paperback. .
Publisher
Prentice Hall
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780134263434
ISBN
9780134263434
Paperback
Condition: New

€ 24.99
€ 6.08

Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118061930
ISBN
9781118061930
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 219 x 19. Weight in Grams: 406.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780749477547
ISBN
9780749477547
Paperback
Condition: New

€ 46.99
€ 42.03

Hardcover. The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. Num Pages: 324 pages, illustrations (black and white). BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 630.
Publisher
John Wiley & Sons Inc United States
Number of pages
324
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118676936
ISBN
9781118676936
Hardback
Condition: New

€ 31.99
€ 24.89

Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528.
Publisher
Wiley
Number of pages
264
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118404843
ISBN
9781118404843
Hardback
Condition: New

€ 24.99
€ 18.46

Paperback. Provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Num Pages: 232 pages, 1, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 18. Weight in Grams: 416.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
232
Format
Paperback
Publication date
2009
Edition
1st
Condition
New
SKU
V9780749455125
ISBN
9780749455125
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition. Num Pages: 232 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479916
ISBN
9780749479916
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. THE THIRD SCREEN: THE ULTIMATE GUIDE TO MOBILE MARKETING defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. Num Pages: 240 pages. BIC Classification: KJE; KJS; UDH. Category: (G) General (US: Trade). Dimension: 231 x 153 x 20. Weight in Grams: 332.
Format
Paperback
Publication date
2014
Publisher
Nicholas Brealey America
Edition
Rev Upd
Condition
New
SKU
V9781857886238
ISBN
9781857886238
Paperback
Condition: New

€ 19.99
€ 14.96

Hardcover. Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Num Pages: 252 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 21. Weight in Grams: 404.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
252
Condition
New
SKU
V9780470900192
ISBN
9780470900192
Hardback
Condition: New

€ 25.99
€ 21.24

Hardcover. Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 26. Weight in Grams: 770.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780470017470
ISBN
9780470017470
Hardback
Condition: New

€ 79.10

Paperback. Your fastest route to successful selling Learn in a week what the experts learn about sellingin a lifetime. Written by Christine Harvey, a leading expert on selling, Selling In A Week gives you the insider secrets to successful sales. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608580
ISBN
9781473608580
Paperback
Condition: New

€ 15.99
€ 11.89

Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
Format
Paperback
Publication date
2007
Publisher
Taylor & Francis Ltd
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780415430357
ISBN
9780415430357
Paperback
Condition: New

€ 48.99
€ 41.04

Paperback. The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Num Pages: 236 pages, black & white tables, diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 13. Weight in Grams: 456.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
236
Condition
New
SKU
V9780470061299
ISBN
9780470061299
Paperback
Condition: New

€ 62.59

Paperback. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Num Pages: 536 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 22. Weight in Grams: 860.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9781118921449
ISBN
9781118921449
Paperback
Condition: New

€ 72.78

Paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: KCH; KFF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 235 x 19. Weight in Grams: 428.
Publisher
Princeton University Press
Format
Paperback
Publication date
2015
Edition
Reprint
Condition
New
SKU
V9780691168210
ISBN
9780691168210
Paperback
Condition: New

€ 53.29
€ 42.38

Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118844397
ISBN
9781118844397
Hardback
Condition: New

€ 26.99
€ 22.12

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