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Sales & marketing
Results 121 - 144 of 3941
Sales & marketing
Paperback. Dieses einzigartige Buch behandelt die Entwicklung von Markennamen - es beginnt mit der Produktidee und endet mit der Recherche und der Markenverwaltung. Unterhaltsam und fundiert vermittelt der Autor alles, was man wissen muss, um gute Markennamen zu kreieren. Num Pages: 178 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 10. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2005
- Number of pages
- 178
- Condition
- New
- SKU
- V9783322834775
- ISBN
- 9783322834775
Paperback
Condition: New
€ 71.62
€ 71.62
Paperback. Editor(s): Trommsdorff, Volker. Num Pages: 288 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 490.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783790804126
- ISBN
- 9783790804126
Paperback
Condition: New
€ 72.82
€ 72.82
Paperback. Editor(s): Trommsdorff, Volker. Num Pages: 294 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 16. Weight in Grams: 505.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783790803822
- ISBN
- 9783790803822
Paperback
Condition: New
€ 72.89
€ 72.89
Paperback. Editor(s): Trommsdorff, Volker. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 11. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783790803617
- ISBN
- 9783790803617
Paperback
Condition: New
€ 77.33
€ 77.33
Paperback. Num Pages: 404 pages, 56 black & white illustrations, 110 black & white tables, biography. BIC Classification: KJS; KJSM; KJT; PBT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 623.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 404
- Condition
- New
- SKU
- V9783662502310
- ISBN
- 9783662502310
Paperback
Condition: New
€ 205.84
€ 205.84
Hardcover. Applied Conjoint Analysis Num Pages: 404 pages, 56 black & white illustrations, 110 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 159 x 27. Weight in Grams: 744.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 500
- Condition
- New
- SKU
- V9783540877523
- ISBN
- 9783540877523
Hardback
Condition: New
€ 207.02
€ 207.02
Paperback. Num Pages: 354 pages, 25 black & white illustrations, biography. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Scholarly; (UP) Postgraduate. Dimension: 229 x 152 x 33. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1975
- Number of pages
- 354
- Condition
- New
- SKU
- V9780306308420
- ISBN
- 9780306308420
Paperback
Condition: New
€ 67.57
€ 67.57
Paperback. .
- Publisher
- Apple Academic Press Inc. Canada
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781771883481
- ISBN
- 9781771883481
Paperback
Condition: New
€ 108.91
€ 108.91
Learn how to use service modelling to streamline and optimize processes! Information about customer needs, the technical composition of services, and service performance are fundamental to effective service management. Service modelling is a structured approach to utilizing this information to improve the way services are delivered. Num Pages: 296 pages, ill. BIC Classification: KJSU; TJ; UGK. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 23. Weight in Grams: 724.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9780470018071
- ISBN
- 9780470018071
Paperback
Condition: New
€ 154.30
€ 154.30
Paperback / so. Series: Edition Rztewoche. Num Pages: 154 pages, black & white illustrations, bibliography. BIC Classification: KJS; LNTM; MBN. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer Verlag GmbH Austria
- Number of pages
- 154
- Condition
- New
- SKU
- V9783211697740
- ISBN
- 9783211697740
Paperback
Condition: New
€ 89.04
€ 89.04
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 4. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 1929
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783662317846
- ISBN
- 9783662317846
Paperback
Condition: New
€ 70.42
€ 70.42
Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.
* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 254
- Condition
- New
- SKU
- V9780470638453
- ISBN
- 9780470638453
Hardback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Hardcover. Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 355 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 166 x 29. Weight in Grams: 706.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Springer
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9780792377511
- ISBN
- 9780792377511
Hardback
Condition: New
€ 256.42
€ 256.42
Paperback. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 368 pages, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 19. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9781441949639
- ISBN
- 9781441949639
Paperback
Condition: New
€ 250.03
€ 250.03
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conf...
Victoria L. . Ed(S): Crittenden
Paperback. Editor(s): Crittenden, Victoria L. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 545 pages, biography. BIC Classification: 3JJPR; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 28. Weight in Grams: 1335.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 545
- Condition
- New
- SKU
- V9783319386133
- ISBN
- 9783319386133
Paperback
Condition: New
€ 199.08
€ 199.08
Paperback. Featuring innovative contributions to the field such as a new bilattice-based model for trust and distrust, this book on a hot research topic is the first in-depth study of the potential of distrust in the emerging domain of trust-enhanced recommendation. Series: Atlantis Computational Intelligence Systems. Num Pages: 215 pages, 26 black & white tables, biography. BIC Classification: KJE; KJS; UYF; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 338.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Atlantis Press (Zeger Karssen) Netherlands
- Number of pages
- 215
- Condition
- New
- SKU
- V9789491216398
- ISBN
- 9789491216398
Paperback
Condition: New
€ 66.25
€ 66.25
Hardback. Featuring innovative contributions to the field such as a new bilattice-based model for trust and distrust, this book on a hot research topic is the first in-depth study of the potential of distrust in the emerging domain of trust-enhanced recommendation. Series: Atlantis Computational Intelligence Systems. Num Pages: 215 pages, 26 black & white tables, biography. BIC Classification: KJE; KJS; UYF; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 491.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Atlantis Press (Zeger Karssen) Netherlands
- Number of pages
- 215
- Condition
- New
- SKU
- V9789491216077
- ISBN
- 9789491216077
Hardback
Condition: New
€ 67.24
€ 67.24
Hardback. Num Pages: 182 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 16. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Number of pages
- 182
- Condition
- New
- SKU
- V9783409034142
- ISBN
- 9783409034142
Hardback
Condition: New
€ 61.56
€ 61.56
Paperback / so. Translator(s): Krebber, I. Num Pages: 222 pages, black & white illustrations, bibliography. BIC Classification: KJE; KJM; KJS; UB; UF; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 222
- Condition
- New
- SKU
- V9783642626487
- ISBN
- 9783642626487
Paperback
Condition: New
€ 49.88
€ 49.88
Paperback. Num Pages: 250 pages, biography. BIC Classification: KJH; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 427.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2000
- Number of pages
- 250
- Condition
- New
- SKU
- V9783642630651
- ISBN
- 9783642630651
Paperback
Condition: New
€ 66.76
€ 66.76
Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780471289470
- ISBN
- 9780471289470
Paperback
Condition: New
€ 47.73
€ 47.73
Paperback. Series: Unternehmenskooperation und Netzwerkmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 392.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835006058
- ISBN
- 9783835006058
Paperback
Condition: New
€ 83.26
€ 83.26
Paperback. Num Pages: 180 pages, 12 black & white illustrations, 8 black & white tables, biography. BIC Classification: KJM; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 180
- Condition
- New
- SKU
- V9783658045203
- ISBN
- 9783658045203
Paperback
Condition: New
€ 104.25
€ 104.25
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834912091
- ISBN
- 9783834912091
Paperback
Condition: New
€ 71.93
€ 71.93