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Sales & marketing

Results 121 - 144 of 1150

Sales & marketing

Paperback. The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Series: Working the Web. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 14. Weight in Grams: 250.
Format
Paperback
Publication date
2000
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
192
Condition
New
SKU
V9780471498971
ISBN
9780471498971
Paperback
Condition: New

€ 43.65

Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
242
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780749453299
ISBN
9780749453299
Hardback
Condition: New

€ 44.99
€ 39.81

Paperback. Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 21. Weight in Grams: 632.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749471910
ISBN
9780749471910
Paperback
Condition: New

€ 35.99
€ 31.01

Hardback. Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. Num Pages: 208 pages, 18 halftones, 13 line drawings, 23 tables. BIC Classification: KJD; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 162 x 238 x 21. Weight in Grams: 446.
Format
Hardback
Publication date
2015
Publisher
The University of Chicago Press United States
Number of pages
208
Condition
New
SKU
V9780226632605
ISBN
9780226632605
Hardback
Condition: New

€ 51.99
€ 40.21

Hardback. Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Num Pages: 400 pages, illustrations. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 36. Weight in Grams: 606.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118919019
ISBN
9781118919019
Hardback
Condition: New

€ 31.99
€ 25.00

Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 336.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781632650740
ISBN
9781632650740
Paperback
Condition: New

€ 17.99
€ 16.89

Hardcover. A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues. Editor(s): Zou, Shaoming; Xu, Hui; Shi, Linda Hui. Series: Advances in International Marketing. Num Pages: 344 pages. BIC Classification: KJH; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 159 x 32. Weight in Grams: 640.
Format
Hardback
Publication date
2015
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784414481
ISBN
9781784414481
Hardback
Condition: New

€ 128.21

Paperback. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 213 x 127 x 17. Weight in Grams: 206.
Format
Paperback
Publication date
2009
Publisher
Little, Brown Book Group United Kingdom
Edition
Digital original
Number of pages
256
Condition
New
SKU
V9780749929480
ISBN
9780749929480
Paperback
Condition: New

€ 11.99
€ 10.25

Paperback. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 178 x 8. Weight in Grams: 78.
Publisher
Penguin Books Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780241209011
ISBN
9780241209011
Paperback
Condition: New

€ 15.99
€ 11.85

Paperback. .
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
232
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780415713344
ISBN
9780415713344
Paperback
Condition: New

€ 38.99
€ 23.71

Hardcover. Num Pages: 272 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 458.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119002581
ISBN
9781119002581
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. The new, 3rd edition of the Customer Service Pocketbook will be published in October 2013. The book is for everyone who contributes, directly or indirectly, to giving the customer excellent service. It has been fully revised to reflect the challenges of responding to customers' needs via a variety of different channels including social media. Num Pages: 112 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 109 x 180 x 6. Weight in Grams: 114.
Publisher
Management Pocketbooks
Number of pages
112
Format
Paperback
Publication date
2013
Edition
3rd Revised edition
Condition
New
SKU
V9781906610555
ISBN
9781906610555
Paperback
Condition: New

€ 16.99
€ 16.41

Hardcover. Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage. Num Pages: 276 pages, black & white illustrations. BIC Classification: KJSM; UBJ. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 20. Weight in Grams: 536.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
276
Condition
New
Edition
1st Edition
SKU
V9780470018583
ISBN
9780470018583
Hardback
Condition: New

€ 67.35

paperback. Presents a practical, method for growth that involves cross-functional teams and continuous testing and iteration. This book is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results. Num Pages: 320 pages. BIC Classification: KJC; KJD; KJS; VSC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. .
Publisher
Virgin Books
Format
Paperback
Publication date
2017
Condition
New
SKU
V9780753545379
ISBN
9780753545379
Paperback
Condition: New

€ 20.99
€ 15.80

Hardback. Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. Editor(s): Swan, K. Scott; Zou, Shaoming. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 233 x 158 x 33. Weight in Grams: 662.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
350
Format
Hardback
Publication date
2012
Condition
New
SKU
V9781781900161
ISBN
9781781900161
Hardback
Condition: New

€ 147.04

Hardcover. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 181 x 22. Weight in Grams: 428.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118943007
ISBN
9781118943007
Hardback
Condition: New

€ 26.99
€ 22.15

Hardcover. Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. Num Pages: 208 pages, colour illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 185 x 137 x 17. Weight in Grams: 388.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9781118732755
ISBN
9781118732755
Hardback
Condition: New

€ 18.99
€ 16.43

Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
Format
Paperback
Publication date
2016
Publisher
John Wiley & Sons Inc
Edition
2nd Edition
Condition
New
SKU
V9781119335009
ISBN
9781119335009
Paperback
Condition: New

€ 25.99
€ 21.16

Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
2002
Edition
1st Edition
Condition
New
SKU
V9780787963941
ISBN
9780787963941
Paperback
Condition: New

€ 20.99
€ 18.33

Paperback. Num Pages: 160 pages, 459 color photos. BIC Classification: KJSA; WC. Category: (G) General (US: Trade); (XV) Technical / Manuals. Dimension: 280 x 217 x 12. Weight in Grams: 798.
Format
Paperback
Publication date
2001
Publisher
Schiffer Publishing Ltd United States
Number of pages
160
Condition
New
SKU
V9780764312793
ISBN
9780764312793
Paperback
Condition: New

€ 37.99
€ 25.30

Hardcover. Num Pages: 240 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119183174
ISBN
9781119183174
Hardback
Condition: New

€ 30.99
€ 24.10

Paperback. Don't chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. Num Pages: 384 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 22. Weight in Grams: 512.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119120506
ISBN
9781119120506
Paperback
Condition: New

€ 26.99
€ 22.19

Paperback. .
Publisher
SAGE Publications Inc
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781506308104
ISBN
9781506308104
Paperback
Condition: New

€ 139.38

Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
Publisher
World Scientific Publishing Co Pte Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9789814725651
ISBN
9789814725651
Paperback
Condition: New

€ 37.99
€ 36.23

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