Sales & marketing
Results 361 - 384 of 1329
Sales & marketing
Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473627550
- ISBN
- 9781473627550
Paperback
Condition: New
€ 14.99€ 11.74
€ 14.99
€ 11.74
Hardcover. The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470639337
- ISBN
- 9780470639337
Hardback
Condition: New
€ 29.99€ 23.55
€ 29.99
€ 23.55
Hardback. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396.
- Publisher
- Troubador Publishing
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784621926
- ISBN
- 9781784621926
Hardback
Condition: New
€ 24.99€ 18.33
€ 24.99
€ 18.33
Paperback. Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470637623
- ISBN
- 9780470637623
Paperback
Condition: New
€ 29.99€ 23.57
€ 29.99
€ 23.57
Paperback. Num Pages: 200 pages. BIC Classification: KJC; KJMV; KJMV2; KJMV7; KJSP; KJT; KJU; KJVN. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 174. Weight in Grams: 367.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138247437
- ISBN
- 9781138247437
Paperback
Condition: New
€ 70.62
€ 70.62
Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780857027870
- ISBN
- 9780857027870
Paperback
Condition: New
€ 77.38€ 49.54
€ 77.38
€ 49.54
Paperback. Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups. Num Pages: 368 pages, forms. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 188 x 23. Weight in Grams: 660.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471497707
- ISBN
- 9780471497707
Paperback
Condition: New
€ 61.25
€ 61.25
Paperback. A handbook of how to succeed in life by an advertising guru. Num Pages: 128 pages, 40 illustrations, (some colour ). BIC Classification: KJSA; VSC. Category: (G) General (US: Trade). Dimension: 180 x 122 x 14. Weight in Grams: 184.
- Publisher
- Phaidon Press
- Format
- Paperback
- Publication date
- 2003
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843377
- ISBN
- 9780714843377
Paperback
Condition: New
€ 13.99€ 10.83
€ 13.99
€ 10.83
Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469276
- ISBN
- 9780749469276
Paperback
Condition: New
€ 35.99€ 32.68
€ 35.99
€ 32.68
Paperback. The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 120 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 175 x 134 x 7. Weight in Grams: 122.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Capstone
- Number of pages
- 120
- Condition
- New
- SKU
- V9781841124599
- ISBN
- 9781841124599
Paperback
Condition: New
€ 14.99€ 13.36
€ 14.99
€ 13.36
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 125 x 12. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124537
- ISBN
- 9781841124537
Paperback
Condition: New
€ 9.99€ 9.70
€ 9.99
€ 9.70
Paperback. Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide. Series: ExpressExec S. Num Pages: 120 pages, Ill. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 138 x 9. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9781841121956
- ISBN
- 9781841121956
Paperback
Condition: New
€ 14.99€ 13.36
€ 14.99
€ 13.36
Paperback. Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts. Series: ExpressExec S. Num Pages: 118 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 123 x 10. Weight in Grams: 120.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841121932
- ISBN
- 9781841121932
Paperback
Condition: New
€ 14.99€ 13.35
€ 14.99
€ 13.35
Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781848211049
- ISBN
- 9781848211049
Hardback
Condition: New
€ 170.66
€ 170.66
Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780415532853
- ISBN
- 9780415532853
Paperback
Condition: New
€ 65.82
€ 65.82
Hardcover. Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Num Pages: 184 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 22. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 184
- Condition
- New
- SKU
- V9780470976319
- ISBN
- 9780470976319
Hardback
Condition: New
€ 27.89
€ 27.89
Paperback. Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader. Num Pages: 160 pages, Illustrations. BIC Classification: KJSP; KJVX. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780787965020
- ISBN
- 9780787965020
Paperback
Condition: New
€ 43.99
€ 43.99
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477264
- ISBN
- 9780749477264
Paperback
Condition: New
€ 46.99€ 41.04
€ 46.99
€ 41.04
Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781609018986
- ISBN
- 9781609018986
Paperback
Condition: New
€ 144.16
€ 144.16
Paperback. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 314.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 200
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273735427
- ISBN
- 9780273735427
Paperback
Condition: New
€ 21.99€ 17.53
€ 21.99
€ 17.53
Hardback. This comprehensive collection offers a complete introduction to one of the most popular literary forms of the Victorian period, its key authors and works, its major themes, and its lasting legacy. Editor(s): Gilbert, Pamela K. Series: Blackwell Companions to Literature and Culture. Num Pages: 680 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 41. Weight in Grams: 1354.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 680
- Condition
- New
- SKU
- V9781405195584
- ISBN
- 9781405195584
Hardback
Condition: New
€ 50.14
€ 50.14
Paperback. .
- Publisher
- Financial Times/ Prentice Hall
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780273684763
- ISBN
- 9780273684763
Paperback
Condition: New
€ 58.62€ 38.41
€ 58.62
€ 38.41
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Copenhagen Business School Press
- Number of pages
- 358
- Condition
- New
- SKU
- V9788763000666
- ISBN
- 9788763000666
Paperback
Condition: New
€ 58.63€ 45.93
€ 58.63
€ 45.93
Hardcover. Editor(s): Thomas, Oscar C.; Jackson, Jim D. Num Pages: 355 pages, illustrations. BIC Classification: JFSP1; KJS; KNDF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 258 x 182 x 23. Weight in Grams: 750.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Edition
- 1st Edition
- Number of pages
- 355
- Condition
- New
- SKU
- V9781626183926
- ISBN
- 9781626183926
Hardback
Condition: New
€ 384.60€ 259.79
€ 384.60
€ 259.79