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Sales & marketing

Results 409 - 432 of 1150

Sales & marketing

Paperback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 152 x 23. Weight in Grams: 316.
Publisher
Stanford Business Books
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780804799515
ISBN
9780804799515
Paperback
Condition: New

€ 40.99
€ 36.28

Hardback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 20. Weight in Grams: 454.
Format
Hardback
Publication date
2016
Publisher
Stanford University Press United States
Number of pages
216
Condition
New
SKU
V9780804788922
ISBN
9780804788922
Hardback
Condition: New

€ 160.65

Hardcover. Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere.3. 5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. Series: Bloomberg Financial. Num Pages: 304 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 548.
Format
Hardback
Publication date
2012
Publisher
Bloomberg Press United States
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9781118208014
ISBN
9781118208014
Hardback
Condition: New

€ 56.25
€ 48.40

Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 318.
Format
Paperback
Publication date
2013
Publisher
Portfolio Penguin
Condition
New
SKU
9780670922857
ISBN
9780670922857
Paperback
Condition: New

€ 20.99
€ 15.38

Paperback. Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 153 x 19. Weight in Grams: 344.
Publisher
Portfolio Penguin
Number of pages
256
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780241003305
ISBN
9780241003305
Paperback
Condition: New

€ 23.99
€ 16.63

Hardcover. In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers. Series: University of Michigan Business School Management S. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 154 x 23. Weight in Grams: 540.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780787953102
ISBN
9780787953102
Hardback
Condition: New

€ 44.99
€ 39.21

Paperback. Series: Financial Times Series. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 18. Weight in Grams: 470.
Publisher
FT Press
Number of pages
240
Format
Paperback
Publication date
2012
Edition
01st Edition
Condition
New
SKU
V9780273775089
ISBN
9780273775089
Paperback
Condition: New

€ 26.99
€ 26.89

Hardcover. Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 23. Weight in Grams: 446.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
256
Condition
New
SKU
V9781118744826
ISBN
9781118744826
Hardback
Condition: New

€ 31.99
€ 22.80

Paperback. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 22. Weight in Grams: 368.
Publisher
Kogan Page Ltd
Number of pages
304
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462871
ISBN
9780749462871
Paperback
Condition: New

€ 33.99
€ 28.94

Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462994
ISBN
9780749462994
Paperback
Condition: New

€ 33.99
€ 28.74

Hardcover. Youth is no longer an age it's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118981146
ISBN
9781118981146
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118772225
ISBN
9781118772225
Paperback
Condition: New

€ 33.99
€ 24.58

Hardback. The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com) Num Pages: illustrations. BIC Classification: KJC; KJH; KJS; PBT. Category: (P) Professional & Vocational. Dimension: 166 x 240 x 29. Weight in Grams: 484.
Publisher
McGraw-Hill Education
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781259835643
ISBN
9781259835643
Hardback
Condition: New

€ 26.99
€ 20.16

Hardcover. This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice. Num Pages: 288 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 650.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780470260487
ISBN
9780470260487
Hardback
Condition: New

€ 86.64

Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471220749
ISBN
9780471220749
Paperback
Condition: New

€ 46.99
€ 36.36

Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9781305502758
ISBN
9781305502758
Paperback
Condition: New

€ 77.10

Hardcover. An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Num Pages: 272 pages, black & white illustrations. BIC Classification: JFSJ1; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 25. Weight in Grams: 524.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471369202
ISBN
9780471369202
Hardback
Condition: New

€ 38.99
€ 30.67

Hardback. Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 26. Weight in Grams: 482.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780787998301
ISBN
9780787998301
Hardback
Condition: New

€ 35.99
€ 28.86

Paperback. Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Num Pages: 288 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 18. Weight in Grams: 442.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118022511
ISBN
9781118022511
Paperback
Condition: New

€ 31.99
€ 24.98

Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
Publisher
Pearson Education (US) United States
Number of pages
208
Format
Paperback
Publication date
2005
Edition
2nd
Condition
New
SKU
V9780321348104
ISBN
9780321348104
Paperback
Condition: New

€ 32.99
€ 29.79

Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
Publisher
New Riders
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780134172811
ISBN
9780134172811
Paperback
Condition: New

€ 26.99
€ 23.25

paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
Publisher
Pearson Education (US)
Number of pages
192
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780321426772
ISBN
9780321426772
Paperback
Condition: New

€ 32.99
€ 29.26

Paperback. Credit managers control one of the largest assets many companies are likely to have - recoverable debt. This text aims to show how to improve a company's financial stability through an effective credit control framework. Num Pages: 266 pages, index. BIC Classification: 1DBK; KF; KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 17. Weight in Grams: 420.
Format
Paperback
Publication date
1998
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
266
Condition
New
SKU
V9780471975267
ISBN
9780471975267
Paperback
Condition: New

€ 79.37

Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
576
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470994658
ISBN
9780470994658
Paperback
Condition: New

€ 77.77

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