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Sales & marketing

Results 409 - 432 of 2511

Sales & marketing

Paperback. How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? This book takes you on a tour of the election campaigns of last four decades. Num Pages: 288 pages. BIC Classification: 1DBK; JPVL; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Faber & Faber United Kingdom
Number of pages
288
Format
Paperback
Publication date
2016
Edition
Main
Condition
New
SKU
V9780571312405
ISBN
9780571312405
Paperback
Condition: New

€ 13.99
€ 10.73

Paperback. Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1DBK; KJSP. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 12. Weight in Grams: 328. Some shelf wear
Condition
Used, Very Good
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
1995
Edition
4th Edition
SKU
KTK0097290
ISBN
9780750623186
Paperback
Condition: Used, Very Good

€ 4.99

Hardcover. Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. Num Pages: 256 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 25. Weight in Grams: 472.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471271550
ISBN
9780471271550
Hardback
Condition: New

€ 36.99
€ 28.63

Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783834938992
ISBN
9783834938992
Paperback
Condition: New

€ 80.83

Paperback. Sabine Natalie Fisbeck-Groh untersucht die Determinanten und Wirkungen des Dezentralisierungsgrads und schlagt vor, Handelsinformationssysteme einzusetzen, um die Marketing-Entscheidungen der Fuhrungskrafte in den Verkaufsstellen zu optimieren. Ausserdem sollte die Entwicklung der Entrepreneurship dieser Fuhrungskrafte forciert werden." Series: Marktorientiertes Management. Num Pages: 275 pages, 3 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 360.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
275
Condition
New
SKU
V9783824482283
ISBN
9783824482283
Paperback
Condition: New

€ 90.79

Paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 252 pages, 3 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 329.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
252
Condition
New
SKU
V9783824480838
ISBN
9783824480838
Paperback
Condition: New

€ 74.65

Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824479849
ISBN
9783824479849
Paperback
Condition: New

€ 91.74

Paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 296 pages, 6 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
296
Condition
New
SKU
V9783824477678
ISBN
9783824477678
Paperback
Condition: New

€ 96.32

Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834910363
ISBN
9783834910363
Paperback
Condition: New

€ 80.49

Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834927316
ISBN
9783834927316
Paperback
Condition: New

€ 68.45

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 567.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834900241
ISBN
9783834900241
Paperback
Condition: New

€ 60.73

Paperback. Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf." Num Pages: 315 pages, 12 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 412.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
315
Condition
New
SKU
V9783824478651
ISBN
9783824478651
Paperback
Condition: New

€ 91.74

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834931702
ISBN
9783834931702
Paperback
Condition: New

€ 74.39

Paperback / so. Editor(s): Fliess, Sabine. Series: Fokus Dienstleistungsmarketing. Num Pages: 251 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 380.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Number of pages
251
Condition
New
SKU
V9783834927484
ISBN
9783834927484
Paperback
Condition: New

€ 58.85

Paperback. Der Band gibt einen Uberblick uber neueste Trends und Ergebnisse in der Dienstleistungsforschung." Editor(s): Fliess, Sabine. Series: Fokus Dienstleistungsmarketing. Num Pages: 276 pages, 25 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 363.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
276
Condition
New
SKU
V9783824479993
ISBN
9783824479993
Paperback
Condition: New

€ 84.63

Paperback. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Num Pages: 312 pages, black & white illustrations. BIC Classification: JHBL; KJC; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 24. Weight in Grams: 522.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781861563071
ISBN
9781861563071
Paperback
Condition: New

€ 37.99
€ 29.60

Hardback. Thoroughly revised new edition of Breaking Through. This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step Num Pages: 310 pages, 21 diagrames, 9 black & white tables, 6 figures. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 240 x 157 x 22. Weight in Grams: 612.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9781137395498
ISBN
9781137395498
Hardback
Condition: New

€ 67.45

Hardback. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394.
Publisher
Palgrave Macmillan
Number of pages
156
Format
Hardback
Publication date
2012
Edition
2013th Edition
Condition
New
SKU
V9781137285928
ISBN
9781137285928
Hardback
Condition: New

€ 90.35

Paperback. This book looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. It includes contributions from trade mark lawyers, designers and advertising agencies. Editor(s): Hart, Susannah; Murphy, John M. Num Pages: 240 pages, facsimiles. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 16. Weight in Grams: 481.
Format
Paperback
Publication date
1997
Publisher
Palgrave Macmillan
Edition
1998th Edition
Condition
New
SKU
V9780333659090
ISBN
9780333659090
Paperback
Condition: New

€ 63.63

Hardcover. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 256 pages, 8 diagrames, 2 graphs, 3 figures. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 239 x 23. Weight in Grams: 428.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137444202
ISBN
9781137444202
Hardback
Condition: New

€ 51.99
€ 42.60

Paperback. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. Num Pages: 288 pages. BIC Classification: KJC; KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 21. Weight in Grams: 280.
Publisher
Penguin Books Ltd United States
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781591846284
ISBN
9781591846284
Paperback
Condition: New

€ 20.99
€ 18.40

Paperback. Num Pages: 144 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 202 x 141 x 12. Weight in Grams: 164.
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2014
Edition
Main
Condition
New
SKU
V9781781254363
ISBN
9781781254363
Paperback
Condition: New

€ 13.99
€ 10.87

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 211 x 150 x 13. Weight in Grams: 318.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Edition
5
Number of pages
252
Condition
New
SKU
V9783834934222
ISBN
9783834934222
Paperback
Condition: New

€ 75.28

Paperback. Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Num Pages: 424 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 23. Weight in Grams: 768.

Publisher
John Wiley & Sons Inc
Number of pages
424
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9781119965169
ISBN
9781119965169
Paperback
Condition: New

€ 26.99
€ 20.11

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