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Sales & marketing
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Sales & marketing
Paperback. A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data. Num Pages: 160 pages, 0. BIC Classification: KCLT; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 9. Weight in Grams: 226.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780631193555
- ISBN
- 9780631193555
Paperback
Condition: New
€ 42.99€ 33.63
€ 42.99
€ 33.63
Hardcover. Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy
Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 155 x 23. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 244
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118167779
- ISBN
- 9781118167779
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Hardcover. Num Pages: 208 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 191 x 136 x 28. Weight in Grams: 290.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Crown Business
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780770435608
- ISBN
- 9780770435608
Hardback
Condition: New
€ 27.99€ 21.63
€ 27.99
€ 21.63
Paperback. 39 essential rules to delivering impeccable service - from the man who ran Disneyworld. Num Pages: 208 pages. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 135 x 16. Weight in Grams: 256.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2013
- Edition
- Main
- Condition
- New
- SKU
- V9781781251225
- ISBN
- 9781781251225
Paperback
Condition: New
€ 17.99€ 13.27
€ 17.99
€ 13.27
Hardcover. The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required. Num Pages: 432 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational. Dimension: 230 x 157 x 30. Weight in Grams: 740.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780470011737
- ISBN
- 9780470011737
Hardback
Condition: New
€ 49.99€ 48.43
€ 49.99
€ 48.43
Paperback. All the tools you need to advertise and market your practice The Therapist's Advertising and Marketing Kit is an invaluable collection of ready-to-use marketing and advertising materials designed specifically for mental health professionals looking to manage and grow their practice. Num Pages: 224 pages, Ill. BIC Classification: JKSN2; KJS; MMJT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 277 x 212 x 11. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1St Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471413400
- ISBN
- 9780471413400
Paperback
Condition: New
€ 76.51
€ 76.51
Paperback. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. Num Pages: 232 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 235 x 19. Weight in Grams: 382.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478575
- ISBN
- 9780749478575
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781472480248
- ISBN
- 9781472480248
Hardback
Condition: New
€ 48.63
€ 48.63
Paperback. Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street. This book helps you navigate the path from product development and branding to pitching your idea to buyers at high street and online retailers. Series: Business Bitesize. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 197 x 132 x 7. Weight in Grams: 136.
- Publisher
- Brightword Publishing United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781908003171
- ISBN
- 9781908003171
Paperback
Condition: New
€ 13.99€ 11.82
€ 13.99
€ 11.82
Hardcover. Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Num Pages: 248 pages, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 165 x 18. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 248
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470025918
- ISBN
- 9780470025918
Hardback
Condition: New
€ 44.99€ 34.57
€ 44.99
€ 34.57
Hardcover. Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "Ita s no use. You cannot outrun a bear anyway". The first one answers: "I dona t have to outrun the bear. I just have to outrun you. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471492115
- ISBN
- 9780471492115
Hardback
Condition: New
€ 76.58
€ 76.58
Hardcover. The first edition of Marketing to the Social Web has become one of the strongest titles in the market place on the hot topic of social media. Three new chapters, and additional updates to this second edition will enable the book to stay relevant and compete with the growing number of business books on social media and marketing. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 25. Weight in Grams: 462.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470410974
- ISBN
- 9780470410974
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Princeton University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780691130194
- ISBN
- 9780691130194
Hardback
Condition: New
€ 88.73€ 68.64
€ 88.73
€ 68.64
Paperback. Num Pages: 172 pages, illus. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 214 x 136 x 14. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Griffin Publishing United States
- Edition
- 1St Edition
- Number of pages
- 172
- Condition
- New
- SKU
- V9781882180578
- ISBN
- 9781882180578
Paperback
Condition: New
€ 20.99€ 15.78
€ 20.99
€ 15.78
Hardcover. How building relationships is the answer to economic recovery Customers are obviously at the core of any business. However, most customers' trust in business is at an historic low, and many customers feel let down by businesses they formerly trusted. Num Pages: 166 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 204 x 136 x 18. Weight in Grams: 286.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 166
- Condition
- New
- SKU
- V9780470687932
- ISBN
- 9780470687932
Hardback
Condition: New
€ 23.99€ 19.33
€ 23.99
€ 19.33
Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
- Publisher
- Taylor & Francis Ltd United States
- Number of pages
- 262
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780765640369
- ISBN
- 9780765640369
Paperback
Condition: New
€ 91.74
€ 91.74
Paperback. The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 152 x 8. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124575
- ISBN
- 9781841124575
Paperback
Condition: New
€ 15.99€ 13.53
€ 15.99
€ 13.53
Paperback. Num Pages: 164 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 215 x 140 x 11. Weight in Grams: 234.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Brick Tower Press United States
- Edition
- 1st Edition
- Number of pages
- 164
- Condition
- New
- SKU
- V9781883283704
- ISBN
- 9781883283704
Paperback
Condition: New
€ 11.99€ 10.22
€ 11.99
€ 10.22
Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118556849
- ISBN
- 9781118556849
Paperback
Condition: New
€ 52.24
€ 52.24
Pamphlet. Series: Scientology Handbook Series. Num Pages: 44 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 230 x 168 x 3. Weight in Grams: 96.
- Publisher
- New Era Publications International APS Denmark
- Number of pages
- 44
- Publication date
- 2004
- Condition
- New
- SKU
- V9788779684089
- ISBN
- 9788779684089
Paperback
Condition: New
€ 6.32
€ 6.32
Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781629486123
- ISBN
- 9781629486123
Hardback
Condition: New
€ 168.13€ 115.21
€ 168.13
€ 115.21
Paperback. The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781119114093
- ISBN
- 9781119114093
Paperback
Condition: New
€ 27.99€ 23.07
€ 27.99
€ 23.07
Paperback. Num Pages: 464 pages, 197 color illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 221 x 283 x 26. Weight in Grams: 1552.
- Publisher
- Bloomsbury Publishing Plc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781628921571
- ISBN
- 9781628921571
Paperback
Condition: New
€ 130.25€ 116.67
€ 130.25
€ 116.67
Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9780470743973
- ISBN
- 9780470743973
Hardback
Condition: New
€ 89.16
€ 89.16