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Sales & marketing

Results 697 - 720 of 2510

Sales & marketing

Paperback. Helps you teach your students exemplary customer service practices which is used by professionals in various types of organizations and demonstrate how these skills are critical to reaching company goals, dealing with problems and complaints, and satisfying customers. Num Pages: 224 pages, ill. BIC Classification: KJSU. Category: (U) Tertiary Education (US: College). Dimension: 273 x 216 x 10. Weight in Grams: 470.
Format
Paperback
Publication date
2011
Publisher
Cengage Learning, Inc United States
Edition
3rd Edition
Number of pages
240
Condition
New
SKU
V9780840064240
ISBN
9780840064240
Paperback
Condition: New

€ 204.75

Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
Publisher
Cengage Learning, Inc United States
Number of pages
720
Format
Paperback
Publication date
2015
Edition
18th Edition
Condition
New
SKU
V9781285858340
ISBN
9781285858340
Paperback
Condition: New

€ 111.62

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 18. Weight in Grams: 318.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Edition
4
Condition
New
SKU
V9783834934192
ISBN
9783834934192
Paperback
Condition: New

€ 112.14

Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
Format
Paperback
Publication date
2003
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Edition
1st Edition
SKU
V9780761927716
ISBN
9780761927716
Paperback
Condition: New

€ 76.26

Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
Format
Paperback
Publication date
1995
Publisher
Palgrave Macmillan United Kingdom
Number of pages
332
Condition
New
SKU
V9781349134830
ISBN
9781349134830
Paperback
Condition: New

€ 63.93

Paperback.
Publisher
Fitness Information Technology, Inc, U.S.
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781935412434
ISBN
9781935412434
Paperback
Condition: New

€ 87.95
€ 67.48

Paperback / so. Num Pages: 183 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 249.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Number of pages
183
Condition
New
SKU
V9783834936073
ISBN
9783834936073
Paperback
Condition: New

€ 75.28

Hardback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781844578399
ISBN
9781844578399
Hardback
Condition: New

€ 118.86
€ 106.16

Paperback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, 23 black & white halftones, 8 tables, 6 figures. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 155 x 14. Weight in Grams: 366.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781844578382
ISBN
9781844578382
Paperback
Condition: New

€ 45.99
€ 37.82

Paperback. Num Pages: 272 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 209 x 18. Weight in Grams: 316.
Format
Paperback
Publication date
2016
Publisher
Red Wheel/Weiser
Edition
1st Edition
Condition
New
SKU
V9781632650665
ISBN
9781632650665
Paperback
Condition: New

€ 18.24

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 242 x 26. Weight in Grams: 580.
Publication date
2004
Publisher
Harvard Business Review Press United States
Number of pages
288
Condition
New
SKU
V9781591392101
ISBN
9781591392101
Paperback
Condition: New

€ 36.99
€ 32.10

Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781422187173
ISBN
9781422187173
Hardback
Condition: New

€ 32.99
€ 27.33

Hardcover. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340.
Format
Hardback
Publication date
2014
Publisher
Portfolio Penguin
Condition
New
SKU
9780241184837
ISBN
9780241184837
Hardback
Condition: New

€ 18.99
€ 13.87

Paperback. Series: Marken- Und Produktmanagement. Num Pages: 156 pages, 16 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 200.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Edition
Softcover reprint of the original 1st ed. 2003
Number of pages
156
Condition
New
SKU
V9783824480203
ISBN
9783824480203
Paperback
Condition: New

€ 63.27

Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: 132 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 213.
Format
Paperback
Publisher
United Kingdom
Number of pages
132
Condition
New
SKU
V9783658019976
ISBN
9783658019976
Paperback
Condition: New

€ 83.56

Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: 292 pages, black & white illustrations, bibliography. BIC Classification: KJG; KJH; KJM; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 503.
Format
Paperback
Publication date
2007
Publisher
Gabler Verlag United States
Number of pages
292
Condition
New
SKU
V9783834904683
ISBN
9783834904683
Paperback
Condition: New

€ 86.54

Paperback. Nils Rode hebt die Besonderheiten von Wissensprodukten und Wissensdienstleistungen hervor, stellt die Herausforderungen an die Anbieter von Wissen dar und leitet strategische Optionen ab. Num Pages: 215 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 380.
Format
Paperback
Publication date
2001
Publisher
Gabler Germany
Number of pages
215
Condition
New
SKU
V9783409117418
ISBN
9783409117418
Paperback
Condition: New

€ 80.14

paperback. Series: Marktorientierte Unternehmensfuhrung Und Internetmanagement. Num Pages: 260 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UB; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 370.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitätsverlag United Kingdom
Number of pages
260
Condition
New
Edition
2003rd Edition
SKU
V9783824477722
ISBN
9783824477722
Paperback
Condition: New

€ 80.18

Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 395.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835001961
ISBN
9783835001961
Paperback
Condition: New

€ 85.94

Paperback. A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet. Num Pages: 256 pages, Website screen images. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 129 x 21. Weight in Grams: 272. How to Get a Website That Works for Your Business. 256 pages, Website screen images. Offers a guide to business owners and managers for getting a successful website. This book explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must define the type of website the particular business needs and understand what customers want from the website. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 196 x 129 x 21. Weight: 272.
Format
Paperback
Publication date
2008
Publisher
Elliot Right Way Books
Edition
1st
Number of pages
256
Condition
New
SKU
V9780716030201
ISBN
9780716030201
Paperback
Condition: New

€ 10.99
€ 9.46

Paperback. Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 171 x 18. Weight in Grams: 482.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749473464
ISBN
9780749473464
Paperback
Condition: New

€ 52.99
€ 47.59

paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
Publisher
Oxford University Press United Kingdom
Number of pages
552
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780199655090
ISBN
9780199655090
Paperback
Condition: New

€ 83.78

Paperback. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 152 x 233 x 22. Weight in Grams: 392. Clean copy
Condition
Used, Very Good
Publisher
Random House Business
Number of pages
288
Format
Paperback
Publication date
2001
Edition
First Edition
SKU
KEX0224805
ISBN
9780712680684
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. Editor(s): Noorderhaven, Niels G. Series: Mir Special Issue. Num Pages: 114 pages, biography. BIC Classification: KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 6. Weight in Grams: 203.
Format
Paperback
Publication date
2003
Publisher
Gabler Germany
Number of pages
114
Condition
New
SKU
V9783409124478
ISBN
9783409124478
Paperback
Condition: New

€ 51.63
€ 43.97

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