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Sales & marketing
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Sales & marketing
Hardcover. All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. Num Pages: 252 pages, biography. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 23. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230120624
- ISBN
- 9780230120624
Hardback
Condition: New
€ 53.99€ 43.99
€ 53.99
€ 43.99
Paperback. Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Num Pages: 288 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 18. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118022511
- ISBN
- 9781118022511
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
- Publisher
- New Riders
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134172811
- ISBN
- 9780134172811
Paperback
Condition: New
€ 26.99€ 23.86
€ 26.99
€ 23.86
paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
- Publisher
- Pearson Education (US)
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780321426772
- ISBN
- 9780321426772
Paperback
Condition: New
€ 32.99€ 31.82
€ 32.99
€ 31.82
Paperback. This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products. Series: The Springer Series on Demographic Methods and Population Analysis. Num Pages: 236 pages, biography. BIC Classification: JHBD; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Netherlands
- Number of pages
- 236
- Condition
- New
- SKU
- V9789400793231
- ISBN
- 9789400793231
Paperback
Condition: New
€ 194.08
€ 194.08
Hardback. This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products. Series: The Springer Series on Demographic Methods and Population Analysis. Num Pages: 236 pages, biography. BIC Classification: JHBD; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 163 x 19. Weight in Grams: 496.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer Netherlands
- Edition
- 2011
- Number of pages
- 236
- Condition
- New
- SKU
- V9789400718548
- ISBN
- 9789400718548
Hardback
Condition: New
€ 194.56
€ 194.56
Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNB; PH. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834908377
- ISBN
- 9783834908377
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback. Martina Steul legt den Behavioral-Finance-Ansatz zugrunde und zieht psychologische Erkenntnisse zur Erklarung des Risikoverhaltens privater Anleger heran. Auf dieser Basis wird ein Risikoverhaltensmodell entwickelt und experimentelle Untersuchungen durchgefuhrt." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 316 pages, 50 black & white illustrations, 50 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 316
- Condition
- New
- SKU
- V9783824479658
- ISBN
- 9783824479658
Paperback
Condition: New
€ 88.87
€ 88.87
Paperback / so. Series: Essentials. Num Pages: 29 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 68.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 29
- Condition
- New
- SKU
- V9783658091828
- ISBN
- 9783658091828
Paperback
Condition: New
€ 23.53
€ 23.53
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJSP. Category: (G) General (US: Trade). Dimension: 150 x 210 x 6. Weight in Grams: 90.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658090753
- ISBN
- 9783658090753
Paperback
Condition: New
€ 23.67
€ 23.67
Paperback / so. Series: Essentials. Num Pages: 37 pages, black & white illustrations, bibliography. BIC Classification: KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 37
- Condition
- New
- SKU
- V9783658079857
- ISBN
- 9783658079857
Paperback
Condition: New
€ 23.65
€ 23.65
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 91.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658069315
- ISBN
- 9783658069315
Paperback
Condition: New
€ 23.70
€ 23.70
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930675
- ISBN
- 9783834930675
Paperback
Condition: New
€ 46.67
€ 46.67
Paperback / so. Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004849
- ISBN
- 9783835004849
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 324 pages, 4 black & white illustrations, 26 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 324
- Condition
- New
- SKU
- V9783824479597
- ISBN
- 9783824479597
Paperback
Condition: New
€ 66.78
€ 66.78
Paperback / so. Mit einem Geleitwort von Prof. Dr. Ralf Terlutter Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 277 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 277
- Condition
- New
- SKU
- V9783834927330
- ISBN
- 9783834927330
Paperback
Condition: New
€ 83.40
€ 83.40
Paperback. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 294 pages, 22 black & white illustrations, 56 black & white tables. BIC Classification: KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783824491018
- ISBN
- 9783824491018
Paperback
Condition: New
€ 116.34
€ 116.34
Paperback. Series: Innovation Und Entrepreneurship. Num Pages: 176 pages, 6 black & white illustrations, 45 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 235.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 176
- Condition
- New
- SKU
- V9783824482931
- ISBN
- 9783824482931
Paperback
Condition: New
€ 87.68
€ 87.68
Paperback. Num Pages: 254 pages, biography. BIC Classification: JFC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9781349543700
- ISBN
- 9781349543700
Paperback
Condition: New
€ 66.28
€ 66.28
Paperback. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis. Num Pages: 219 pages, 3 black & white illustrations, 23 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 294.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 219
- Condition
- New
- SKU
- V9783824483617
- ISBN
- 9783824483617
Paperback
Condition: New
€ 82.54
€ 82.54
Paperback. Credit managers control one of the largest assets many companies are likely to have - recoverable debt. This text aims to show how to improve a company's financial stability through an effective credit control framework. Num Pages: 266 pages, index. BIC Classification: 1DBK; KF; KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 17. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 266
- Condition
- New
- SKU
- V9780471975267
- ISBN
- 9780471975267
Paperback
Condition: New
€ 79.61
€ 79.61
Paperback / so. Series: Forschung Und Praxis An der Fhwien der Wkw. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJG; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 780.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658051907
- ISBN
- 9783658051907
Paperback
Condition: New
€ 63.94
€ 63.94
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 48. Weight in Grams: 1093.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005648
- ISBN
- 9783835005648
Paperback
Condition: New
€ 143.04
€ 143.04
hardcover. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 303.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9783658008383
- ISBN
- 9783658008383
Hardback
Condition: New
€ 48.15
€ 48.15