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Sales & marketing
Results 1393 - 1416 of 3937
Sales & marketing
Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470994658
- ISBN
- 9780470994658
Paperback
Condition: New
€ 78.27
€ 78.27
Paperback. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 19. Weight in Grams: 206.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781473630130
- ISBN
- 9781473630130
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2nd
- Condition
- New
- SKU
- V9780749460570
- ISBN
- 9780749460570
Paperback
Condition: New
€ 33.99€ 31.02
€ 33.99
€ 31.02
Paperback. Num Pages: 283 pages, 18 black & white illustrations, 12 black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 362.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 283
- Condition
- New
- SKU
- V9783824482924
- ISBN
- 9783824482924
Paperback
Condition: New
€ 94.13
€ 94.13
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 224 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9783658048808
- ISBN
- 9783658048808
Paperback
Condition: New
€ 83.52
€ 83.52
paperback. Num Pages: 223 pages, 1 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJG; KJSP; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Apress United States
- Edition
- 1st ed.
- Number of pages
- 223
- Condition
- New
- SKU
- V9781484225851
- ISBN
- 9781484225851
Paperback
Condition: New
€ 41.99€ 34.49
€ 41.99
€ 34.49
Paperback / so. Series: Rheinisch-Westfalische Akademie Der Wissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 3. Weight in Grams: 104.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531082479
- ISBN
- 9783531082479
Paperback
Condition: New
€ 70.34
€ 70.34
Hardcover. Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. Num Pages: 250 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 19. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9781118662670
- ISBN
- 9781118662670
Hardback
Condition: New
€ 26.99€ 22.31
€ 26.99
€ 22.31
paperback. Num Pages: 474 pages, 53 black & white illustrations, 60 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 24. Weight in Grams: 612.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 474
- Condition
- New
- Edition
- 2003rd Edition
- SKU
- V9783824478316
- ISBN
- 9783824478316
Paperback
Condition: New
€ 90.16
€ 90.16
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824491094
- ISBN
- 9783824491094
Paperback
Condition: New
€ 72.12
€ 72.12
Paperback / so. Series: Marketing-Management. Num Pages: 262 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9783824479818
- ISBN
- 9783824479818
Paperback
Condition: New
€ 94.04
€ 94.04
Paperback / so. Num Pages: 217 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 217
- Condition
- New
- SKU
- V9783658053758
- ISBN
- 9783658053758
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Mit einem Geleitwort von Prof. Dr. Christian Belz Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834925572
- ISBN
- 9783834925572
Paperback
Condition: New
€ 77.39
€ 77.39
Paperback / so. Num Pages: 396 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Number of pages
- 396
- Condition
- New
- SKU
- V9783409122627
- ISBN
- 9783409122627
Paperback
Condition: New
€ 63.73
€ 63.73
paperback. Mit einem Geleitwort von Prof. Dr. Dr. h.c. mult. Christian Homburg Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2010th Edition
- SKU
- V9783834924162
- ISBN
- 9783834924162
Paperback
Condition: New
€ 77.00
€ 77.00
Paperback. Die Autoren setzen sich mit unterschiedlichen Aspekten und Formen der Entwicklungen in der Wirtschaftskommunikation auseinander. Die Themenpalette reicht von Werbung und Offentlichkeitsarbeit uber Wirtschaftskommunikation in Medien, Unternehmenskultur und Corporate Identity bis zu Fremdsprachenbedarf und Sprachpolitik." Editor(s): Nielsen, Martin. Series: Europaische Kulturen in der Wirtschaftskommunikation. Num Pages: 212 pages, 3 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 212
- Condition
- New
- SKU
- V9783824445370
- ISBN
- 9783824445370
Paperback
Condition: New
€ 99.03
€ 99.03
Hardback. Editor(s): Eisend, Martin. Series: European Advertising Academy. Num Pages: 326 pages, 51 black & white illustrations, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 555.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. 2017
- Number of pages
- 326
- Condition
- New
- SKU
- V9783658152192
- ISBN
- 9783658152192
Hardback
Condition: New
€ 128.21
€ 128.21
Paperback. Editor(s): Benkenstein, Martin. Series: Fokus Dienstleistungsmarketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 439.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834908919
- ISBN
- 9783834908919
Paperback
Condition: New
€ 94.61
€ 94.61
paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658093648
- ISBN
- 9783658093648
Paperback
Condition: New
€ 83.52
€ 83.52
Hardback. Retailers have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. They're struggling with profit-sapping supply chain problems. This book explains how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Num Pages: 272 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 23. Weight in Grams: 488.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422110577
- ISBN
- 9781422110577
Hardback
Condition: New
€ 41.99€ 34.76
€ 41.99
€ 34.76
Hardcover. Make your online customers happy and create new ones with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. Num Pages: 252 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 25. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 252
- Condition
- New
- SKU
- V9780470637708
- ISBN
- 9780470637708
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. BIC Classification: KJS. Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783658018993
- ISBN
- 9783658018993
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. Series: Marketing und Neue Institutionenokonomik. Num Pages: 266 pages, 1 black & white illustrations, 56 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 347.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 266
- Condition
- New
- SKU
- V9783824482696
- ISBN
- 9783824482696
Paperback
Condition: New
€ 88.43
€ 88.43
Paperback. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 294 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 389.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783834912787
- ISBN
- 9783834912787
Paperback
Condition: New
€ 66.52
€ 66.52