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Sales & marketing
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Sales & marketing
Hardback. Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 150 pages, biography. BIC Classification: 1MBF; JPL; JPVL; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 21. Weight in Grams: 344.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 150
- Condition
- New
- SKU
- V9781137580283
- ISBN
- 9781137580283
Hardback
Condition: New
€ 72.46
€ 72.46
Paperback. Num Pages: 340 pages, biography. BIC Classification: KJS; UB. Category: (G) General (US: Trade). Dimension: 254 x 178 x 19. Weight in Grams: 544. 330 pages, black & white illustrations. Cateogry: (G) General (US: Trade). BIC Classification: KJS; UB. Dimension: 227 x 156 x 21. Weight: 544.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Apress
- Edition
- 2012th Edition
- Number of pages
- 330
- Condition
- New
- SKU
- V9781430239338
- ISBN
- 9781430239338
Paperback
Condition: New
€ 32.99€ 28.95
€ 32.99
€ 28.95
Paperback. Num Pages: 640 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 193 x 32. Weight in Grams: 1078.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 640
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781118269749
- ISBN
- 9781118269749
Paperback
Condition: New
€ 33.99€ 24.66
€ 33.99
€ 24.66
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 347 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 347
- Condition
- New
- SKU
- V9783835001299
- ISBN
- 9783835001299
Paperback
Condition: New
€ 89.66
€ 89.66
Hardcover. "Small Store Survival should challenge retailers' views of small store retailing by questioning key areas of business. Series: National Retail Federation Series. Num Pages: 400 pages, illustrations. BIC Classification: KJM; KJS; KJVS; KNPR. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 231 x 163 x 34. Weight in Grams: 776.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780471164685
- ISBN
- 9780471164685
Hardback
Condition: New
€ 65.40€ 55.72
€ 65.40
€ 55.72
Hardcover. This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Editor(s): Littler, Dale. Series: Blackwell Encyclopaedia of Management. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 28. Weight in Grams: 872.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- Volume 9
- Number of pages
- 416
- Condition
- New
- SKU
- V9781405102544
- ISBN
- 9781405102544
Hardback
Condition: New
€ 133.17€ 110.19
€ 133.17
€ 110.19
Paperback. As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing. Num Pages: 239 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9781349481569
- ISBN
- 9781349481569
Paperback
Condition: New
€ 48.99€ 38.97
€ 48.99
€ 38.97
Hardcover. A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 22. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9780470413920
- ISBN
- 9780470413920
Hardback
Condition: New
€ 31.99€ 25.20
€ 31.99
€ 25.20
Hardcover. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 19. Weight in Grams: 394.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118733899
- ISBN
- 9781118733899
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardback. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Editor(s): Cai, Liping; Gartner, William C.; Munar, Ana Maria. Series Editor(s): Cai, Liping. Series: Bridging Tourism Theory and Practice. Num Pages: 312 pages, Illustrations, maps. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 312
- Condition
- New
- SKU
- V9781849507202
- ISBN
- 9781849507202
Hardback
Condition: New
€ 122.28
€ 122.28
Hardcover. "I've always said that education without execution is just entertainment -- and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn. Num Pages: 204 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 161 x 229 x 20. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780471713920
- ISBN
- 9780471713920
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Beyond Mobile: People, Communications and Marketing in a Mobilized Wor...
Lindgren, Mats, Jedbratt, Jorgen, Svensson, E...
Hardcover. "Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace. Num Pages: 286 pages, biography. BIC Classification: 3JM; KJC; KJE; KJP; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 21. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780333985083
- ISBN
- 9780333985083
Hardback
Condition: New
€ 67.77
€ 67.77
Paperback. Num Pages: 286 pages, biography. BIC Classification: KC; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 286
- Condition
- New
- SKU
- V9781349430901
- ISBN
- 9781349430901
Paperback
Condition: New
€ 66.46
€ 66.46
Paperback. With The Everything Guide to Customer Engagement, you can learn the highly successful strategies that have been working for business all over the world. It doesn't matter if your business is large, medium, or small. With this guide, you'll learn the tips and techniques to make your customers and their priorities your number one focus. Series: Everything. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 204 x 17. Weight in Grams: 446.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Adams Media
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781440580550
- ISBN
- 9781440580550
Paperback
Condition: New
€ 24.99€ 21.34
€ 24.99
€ 21.34
Paperback. Now, more than ever, psychotherapists need to find new avenues of getting client referrals. Mental health niche marketing specialists Linda Lawless and Jean Wright give step-by-step guidelines to getting referrals by building and leveraging relationships with other professionals, community leaders, and the media. Num Pages: 336 pages, Ill. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 235 x 194 x 18. Weight in Grams: 606.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471297918
- ISBN
- 9780471297918
Paperback
Condition: New
€ 92.29
€ 92.29
Hardback. The go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions Num Pages: 432 pages, ill. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 32. Weight in Grams: 642.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 432
- Format
- Hardback
- Publication date
- 2011
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780071772983
- ISBN
- 9780071772983
Hardback
Condition: New
€ 85.60€ 65.07
€ 85.60
€ 65.07
Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 11. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Australia Ltd Australia
- Number of pages
- 224
- Condition
- New
- SKU
- V9780730304784
- ISBN
- 9780730304784
Paperback
Condition: New
€ 29.99€ 23.79
€ 29.99
€ 23.79
Paperback. Num Pages: 224 pages. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 140 x 216 x 10. Weight in Grams: 288.
- Publisher
- John Wiley & Sons Australia Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780730315124
- ISBN
- 9780730315124
Paperback
Condition: New
€ 19.99€ 17.02
€ 19.99
€ 17.02
Paperback. Series: SpringerBriefs in Economics. Num Pages: 81 pages, 21 black & white illustrations, biography. BIC Classification: KCP; KJSM; TVB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 4. Weight in Grams: 142.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783662472521
- ISBN
- 9783662472521
Paperback
Condition: New
€ 73.33
€ 73.33
Paperback. Editor(s): Wallace, Lillian. Num Pages: 97 pages. BIC Classification: KJSA. Dimension: 229 x 152 x 7. Weight in Grams: 188.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781633214583
- ISBN
- 9781633214583
Paperback
Condition: New
€ 101.06€ 70.85
€ 101.06
€ 70.85