Sales & marketing
Results 1753 - 1776 of 2513
Sales & marketing
Paperback / so. Series: Marktorientiertes Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 472.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834913210
- ISBN
- 9783834913210
Paperback
Condition: New
€ 91.78
€ 91.78
Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9780230293397
- ISBN
- 9780230293397
Hardback
Condition: New
€ 64.07
€ 64.07
Paperback. Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour. Num Pages: 462 pages, Illustrations. BIC Classification: JFFT; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 29. Weight in Grams: 776.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 462
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9788763001984
- ISBN
- 9788763001984
Paperback
Condition: New
€ 52.29€ 41.28
€ 52.29
€ 41.28
Multi-Channel-Fundraising - Clever Kommunizieren, Mehr Spender Gewinne...
Fischer, Kai; Neumann, Andre
Paperback. Die Autoren stellen das mogliche Zusammenwirken verschiedener Kommunikationskanale wie personliche Kommunikation, Telefon und Mailing, Internet, Handy, SMS sowie Massenmedien vor. Die Prasentation einer angepassten Database macht das Buch zu einem wichtigen Werkzeug erfolgreicher Mittelbeschaffung." Num Pages: 219 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Germany
- Number of pages
- 219
- Condition
- New
- SKU
- V9783409120067
- ISBN
- 9783409120067
Paperback
Condition: New
€ 69.90
€ 69.90
Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
- Condition
- Used, Very Good
- Publisher
- HarperCollins Publishers
- Format
- Hardback
- Publication date
- 2001
- SKU
- KSG0011991
- ISBN
- 9780007112296
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Num Pages: 200 pages, 19 black & white illustrations, 7 black & white tables, 18 black & white halftones, 1 bla. BIC Classification: KJS; KNTC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138013360
- ISBN
- 9781138013360
Paperback
Condition: New
€ 66.17
€ 66.17
Käuferverhalten bei legalen Musikdownloads: Auswahlverhalten, Qualit...
Ferdinand Emanuel Schwenkert
paperback. Num Pages: 271 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 271
- Condition
- New
- Edition
- 2006th Edition
- SKU
- V9783835005082
- ISBN
- 9783835005082
Paperback
Condition: New
€ 85.94
€ 85.94
Paperback / so. Series: Betriebswirtschaftslehre F R Technologie Und Innovation. Num Pages: 333 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 333
- Condition
- New
- SKU
- V9783835006409
- ISBN
- 9783835006409
Paperback
Condition: New
€ 75.35
€ 75.35
Paperback. Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Series: PR in Practice. Num Pages: 208 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 16. Weight in Grams: 392.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2009
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749456405
- ISBN
- 9780749456405
Paperback
Condition: New
€ 33.99€ 20.88
€ 33.99
€ 20.88
Paperback. Num Pages: 144 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 86 x 55 x 4. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Berrett-Koehler United States
- Number of pages
- 144
- Condition
- New
- SKU
- V9781626567856
- ISBN
- 9781626567856
Paperback
Condition: New
€ 17.99€ 15.55
€ 17.99
€ 15.55
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results. Num Pages: 228 pages, Illustrations (some col.). BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 165 x 24. Weight in Grams: 560.
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 228
- Condition
- New
- SKU
- V9781591399278
- ISBN
- 9781591399278
Paperback
Condition: New
€ 29.99€ 26.02
€ 29.99
€ 26.02
Paperback / so. Series: Hallesche Schriften Zur Betriebswirtschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930538
- ISBN
- 9783834930538
Paperback
Condition: New
€ 85.98
€ 85.98
Hardcover. To get the most success out of what the finance community regards as a risky business, short sellers need high--level information. The Theory and Practice of Short Selling offers managers and investors the information they need to maximize and enhance their short selling capabilities for bigger profits. Editor(s): Fabozzi, Frank J. Series: Frank J. Fabozzi Series. Num Pages: 416 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 162 x 32. Weight in Grams: 830.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9780471660200
- ISBN
- 9780471660200
Hardback
Condition: New
€ 89.13€ 73.79
€ 89.13
€ 73.79
Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781910649978
- ISBN
- 9781910649978
Paperback
Condition: New
€ 23.99€ 17.73
€ 23.99
€ 17.73
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835003989
- ISBN
- 9783835003989
Paperback
Condition: New
€ 69.96
€ 69.96
Paperback / so. Series: Konsum Und Verhalten. Num Pages: 281 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 281
- Condition
- New
- SKU
- V9783790803396
- ISBN
- 9783790803396
Paperback
Condition: New
€ 57.71
€ 57.71
Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 460
- Condition
- New
- SKU
- V9780470651735
- ISBN
- 9780470651735
Paperback
Condition: New
€ 32.99€ 25.85
€ 32.99
€ 25.85
Hardcover. Editor(s): Mann, Evelyn P. Num Pages: 156 pages, illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 164 x 15. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 156
- Condition
- New
- SKU
- V9781613246795
- ISBN
- 9781613246795
Hardback
Condition: New
€ 160.42€ 109.50
€ 160.42
€ 109.50
Hardcover. Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry. Series: Bloomberg Financial. Num Pages: 196 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 186 x 261 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Bloomberg Press
- Edition
- 2nd Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118065716
- ISBN
- 9781118065716
Hardback
Condition: New
€ 71.30€ 59.65
€ 71.30
€ 59.65
Hardcover. Editor(s): Evans, Douglas W. Num Pages: 291 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 255 x 182 x 20. Weight in Grams: 630.
- Publisher
- Nova Science Publishers Inc
- Number of pages
- 291
- Format
- Hardback
- Publication date
- 2013
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781626188174
- ISBN
- 9781626188174
Hardback
Condition: New
€ 253.11€ 170.94
€ 253.11
€ 170.94
Paperback / so. Series: Unternehmenskooperation Und Netzwerkmanagement. Num Pages: 239 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFC; KFFN; KJC; KJS. Category: (G) General (US: Trade). Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9783824474844
- ISBN
- 9783824474844
Paperback
Condition: New
€ 69.84
€ 69.84
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834945587
- ISBN
- 9783834945587
Paperback
Condition: New
€ 85.94
€ 85.94
Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
- Publisher
- Euromonitor PLC
- Number of pages
- 696
- Format
- Hardback
- Publication date
- 2010
- Edition
- 35th Edition
- Condition
- New
- SKU
- V9781842645383
- ISBN
- 9781842645383
Hardback
Condition: New
€ 350.56€ 49.78
€ 350.56
€ 49.78
Paperback. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418.
- Publisher
- Copenhagen Business School Press Denmark
- Number of pages
- 237
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd
- Condition
- New
- SKU
- V9788763001724
- ISBN
- 9788763001724
Paperback
Condition: New
€ 33.99€ 24.82
€ 33.99
€ 24.82