Sales & marketing
Results 2233 - 2256 of 2513
Sales & marketing
Paperback. Die Autorin entwickelt ein Modell zur Messung der Kommunikationsqualitat in personlichen Mitarbeiter-Kunde-Interaktionen. Daruber hinaus werden die Wirkungen der Kommunikationsqualitat im Hinblick auf kommunikations-, leistungs- sowie beziehungsrelevante Grossen in Mitarbeiter-Kunde-Interaktionen im Bereich Private Banking untersucht." Series: Basler Schriften zum Marketing. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Germany
- Number of pages
- 293
- Condition
- New
- SKU
- V9783409142885
- ISBN
- 9783409142885
Paperback
Condition: New
€ 85.57
€ 85.57
Hardback. This text expands on Bryan Reynolds' controversial transversal theory while offering groudbreaking analyses of Shakespeare plays - and textual, filmic and theatrical adaptations of them. Num Pages: 336 pages, biography. BIC Classification: 2AB; AN; DSGS; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 24. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- St Martin's Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780312293314
- ISBN
- 9780312293314
Hardback
Condition: New
€ 51.74€ 46.37
€ 51.74
€ 46.37
Hardcover. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Num Pages: 238 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 454. How to Maximize Marketing for Business Growth. 238 pages, Illustrations. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 238 x 163 x 24. Weight: 454.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051436
- ISBN
- 9780470051436
Hardback
Condition: New
€ 25.99€ 21.16
€ 25.99
€ 21.16
Hardcover. Editor(s): Boskins, Arnold P. Num Pages: 189 pages, b/w graphs, tables & formulas. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 264 x 183 x 19. Weight in Grams: 670.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 189
- Condition
- New
- SKU
- V9781600215834
- ISBN
- 9781600215834
Hardback
Condition: New
€ 237.66€ 160.69
€ 237.66
€ 160.69
Paperback.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Elsevier Science & Technology United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780123854964
- ISBN
- 9780123854964
Paperback
Condition: New
€ 51.42
€ 51.42
Paperback / so. Num Pages: 244 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 244
- Condition
- New
- SKU
- V9783824406586
- ISBN
- 9783824406586
Paperback
Condition: New
€ 75.25
€ 75.25
Hardback. Num Pages: 180 pages, bibliography. BIC Classification: KFF; KJS. Category: (G) General (US: Trade). Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Gabler Germany
- Number of pages
- 180
- Condition
- New
- SKU
- V9783409142496
- ISBN
- 9783409142496
Hardback
Condition: New
€ 59.30
€ 59.30
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834909480
- ISBN
- 9783834909480
Paperback
Condition: New
€ 75.37
€ 75.37
Paperback. Num Pages: 330 pages, 25 b/w photographs, 1 line figure. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 151 x 228 x 20. Weight in Grams: 462. The Marketing and Making of a People. 330 pages, illustrations. Cateogry: (G) General (US: Trade). BIC Classification: 1KL; HBJK. Dimension: 151 x 228 x 20. Weight: 460.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of California Press
- Edition
- First Edition, Updated Edition, with a New Preface
- Number of pages
- 330
- Condition
- New
- SKU
- V9780520274693
- ISBN
- 9780520274693
Paperback
Condition: New
€ 33.99€ 24.74
€ 33.99
€ 24.74
Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910387
- ISBN
- 9783834910387
Paperback
Condition: New
€ 74.21
€ 74.21
paperback. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2006th Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9783835001381
- ISBN
- 9783835001381
Paperback
Condition: New
€ 80.61
€ 80.61
Paperback. Num Pages: 510 pages. BIC Classification: CBW; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 187. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 510
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415748841
- ISBN
- 9780415748841
Paperback
Condition: New
€ 111.22
€ 111.22
Hardback. Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Num Pages: 256 pages, 6 black & white tables, 6 figures, 1 graphs. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 23. Weight in Grams: 414.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137452801
- ISBN
- 9781137452801
Hardback
Condition: New
€ 52.99€ 42.46
€ 52.99
€ 42.46
hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 400
- Condition
- New
- SKU
- V9780851993225
- ISBN
- 9780851993225
Hardback
Condition: New
€ 172.58
€ 172.58
Hardcover. This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 153 x 28. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410803
- ISBN
- 9781784410803
Hardback
Condition: New
€ 147.16
€ 147.16
Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781786351227
- ISBN
- 9781786351227
Hardback
Condition: New
€ 150.23
€ 150.23
Hardcover. Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. This title looks at how explicit tourism assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. Editor(s): Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 250 pages. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 156 x 234 x 25. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9780857248534
- ISBN
- 9780857248534
Hardback
Condition: New
€ 125.94
€ 125.94
Hardback. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services. Editor(s): Woodside, Arch G.; Gibbert, Michael; Golfetto, Francesca. Series: Advances in Business Marketing and Purchasing. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 41. Weight in Grams: 846.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 352
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781848551725
- ISBN
- 9781848551725
Hardback
Condition: New
€ 118.27
€ 118.27
Paperback. Editor(s): Krishna, Aradhna. Num Pages: 422 pages, 10 black & white tables. BIC Classification: JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 21. Weight in Grams: 682. Good clean copy with some minor shelf wear
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge
- Condition
- Used, Very Good
- SKU
- KKD0001969
- ISBN
- 9781841698892
Paperback
Condition: Used, Very Good
€ 17.95
€ 17.95
Hardback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 208 pages, 9 black & white line drawings, 17 colour illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 159 x 242 x 17. Weight in Grams: 444.
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9780230341739
- ISBN
- 9780230341739
Hardback
Condition: New
€ 75.26€ 63.87
€ 75.26
€ 63.87
Paperback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 198 pages, 1 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KC; KJC; KJM; KJMV6; KJS; KJT. Category: (G) General (US: Trade). Dimension: 158 x 235 x 17. Weight in Grams: 322.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349344420
- ISBN
- 9781349344420
Paperback
Condition: New
€ 51.74€ 45.92
€ 51.74
€ 45.92
Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 392
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119011552
- ISBN
- 9781119011552
Hardback
Condition: New
€ 59.33
€ 59.33
Paperback. Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing. Num Pages: 528 pages. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126 x 33. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Ebury Press
- Condition
- New
- SKU
- 9781785034558
- ISBN
- 9781785034558
Paperback
Condition: New
€ 16.99€ 13.82
€ 16.99
€ 13.82
Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780471987819
- ISBN
- 9780471987819
Paperback
Condition: New
€ 71.67
€ 71.67