Sales & marketing
Results 2425 - 2448 of 2513
Sales & marketing
paperback. Editor(s): Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter; Schramm-Klein, Hanna; Swoboda, Bernhard. Series: European Retail Research. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 263.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834927095
- ISBN
- 9783834927095
Paperback
Condition: New
€ 90.19
€ 90.19
Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 635
- Condition
- New
- SKU
- V9780792395041
- ISBN
- 9780792395041
Hardback
Condition: New
€ 330.10
€ 330.10
Der Handel Im Informationszeitalter. Konzepte Instrumente Umsetzung.
. Ed(S): Mohlenbruch, Dirk; Hartmann, Michael...
Paperback / so. Editor(s): Mohlenbruch, Dirk; Hartmann, Michaela. Num Pages: 544 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 973.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Number of pages
- 544
- Condition
- New
- SKU
- V9783663015499
- ISBN
- 9783663015499
Paperback
Condition: New
€ 116.84
€ 116.84
Hardback. Comprises the proceedings of the Ninth Working Conference on Database Semantics held in Hong Kong in April 2001. This volume is useful for researchers and practitioners working in the areas of database management, information retrieval and data mining, and user interfaces, as applied to e-commerce. Editor(s): Meersman, R.; Aberer, Karl; Dillon, Tharam S. Series: IFIP Advances in Information and Communication Technology. Num Pages: 360 pages, 31 black & white illustrations, biography. BIC Classification: KJE; KJS; UN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 20. Weight in Grams: 686.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9781402073519
- ISBN
- 9781402073519
Hardback
Condition: New
€ 127.69
€ 127.69
Paperback / so. Editor(s): Meckel, Miriam; Schmid, Beat. Num Pages: 556 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 30. Weight in Grams: 907.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 556
- Condition
- New
- SKU
- V9783834909732
- ISBN
- 9783834909732
Paperback
Condition: New
€ 73.32
€ 73.32
Hardback. Editor(s): Meckel, Miriam; Schmid, Beat. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 989.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834909138
- ISBN
- 9783834909138
Hardback
Condition: New
€ 89.47
€ 89.47
Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9781845935870
- ISBN
- 9781845935870
Paperback
Condition: New
€ 91.91
€ 91.91
Paperback. Editor(s): Manschwetus, Uwe; Rumler, Andrea. Num Pages: 503 pages, 2 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 26. Weight in Grams: 860.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Gabler Germany
- Number of pages
- 503
- Condition
- New
- SKU
- V9783409119924
- ISBN
- 9783409119924
Paperback
Condition: New
€ 104.53
€ 104.53
Cultural Psychology: A Special Issue of the journal of Consumer Psycho...
. Ed(S): Maheswaran, Durairaj; Shavitt, Sharo...
paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Psychology Press United States
- Number of pages
- 70
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805897777
- ISBN
- 9780805897777
Paperback
Condition: New
€ 35.99
€ 35.99
Hardback. Editor(s): Loock, Herbert; Steppeler, Hubert. Num Pages: 502 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1030.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 502
- Condition
- New
- SKU
- V9783834924803
- ISBN
- 9783834924803
Hardback
Condition: New
€ 148.89
€ 148.89
Hardback. Studies the effects of relationship networks on the ability of corporate players (firms and their members) to attain their professional goals. By explicitly connecting social networks to the goals of corporate players, this book provides a unifying framework to the study of social capital in an organizational context. Editor(s): Leenders, Roger T. A. J.; Gabbay, Shaul M. Num Pages: 562 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 984.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 562
- Condition
- New
- SKU
- V9780792385011
- ISBN
- 9780792385011
Hardback
Condition: New
€ 251.64
€ 251.64
Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 442
- Condition
- New
- SKU
- V9780792393887
- ISBN
- 9780792393887
Hardback
Condition: New
€ 281.47
€ 281.47
Paperback. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 448 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 625.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Germany
- Number of pages
- 448
- Condition
- New
- SKU
- V9783834946492
- ISBN
- 9783834946492
Paperback
Condition: New
€ 65.84
€ 65.84
Paperback. Editor(s): Krafft, Manfred; Gerdes, Jurgen. Series: ZfB Special Issue. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907288
- ISBN
- 9783834907288
Paperback
Condition: New
€ 56.44€ 49.20
€ 56.44
€ 49.20
Hardback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Jacob, Frank; S Llner, Albrecht; Sollner, Albrecht. Num Pages: 812 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 44. Weight in Grams: 1524.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 812
- Condition
- New
- SKU
- V9783834900913
- ISBN
- 9783834900913
Hardback
Condition: New
€ 174.58
€ 174.58
Hardback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar; Jacob, Frank; Sollner, Albrecht. Num Pages: 368 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 368
- Condition
- New
- SKU
- V9783834930194
- ISBN
- 9783834930194
Hardback
Condition: New
€ 88.63
€ 88.63
Hardback. Editor(s): Kemp, Sarah; Hort, Joanne; Hollowood, Tracey. Num Pages: 320 pages. BIC Classification: KJMV6; KJSM; TT. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Format
- Hardback
- Publication date
- 2019
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470671405
- ISBN
- 9780470671405
Hardback
Condition: New
€ 180.45
€ 180.45
Paperback. Die sich aus der Globalisierung der Markte ergebenden Themen "Interkulturelle Aspekte der Unternehmenskommunikation," "Interkulturelles Training" sowie "Innovation und Kreativitat in der Werbung" werden aus sprachwissenschaftlicher, psychologischer und wirtschaftswissenschaftlicher Sicht untersucht." Editor(s): Janich, Nina; Neuendorff, Dagmar. Series: Europaische Kulturen in der Wirtschaftskommunikation. Num Pages: 312 pages, 16 black & white illustrations, 6 black & white tables. BIC Classification: JHB; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 401.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 312
- Condition
- New
- SKU
- V9783824444663
- ISBN
- 9783824444663
Paperback
Condition: New
€ 91.74
€ 91.74
Hardback. Editor(s): Holzm]ller, Hartmut H; Schuh, Arnold; Holzmuller, Hartmut H. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 23. Weight in Grams: 758.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 416
- Condition
- New
- SKU
- V9783790815856
- ISBN
- 9783790815856
Hardback
Condition: New
€ 146.85
€ 146.85
Paperback / so. Editor(s): Hippner, Hajo; Wilde, Klaus-Dieter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 31. Weight in Grams: 953.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409125208
- ISBN
- 9783409125208
Paperback
Condition: New
€ 79.00
€ 79.00
Paperback / so. Editor(s): Hippner, Hajo; Wilde, Klaus-Dieter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 880.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409125192
- ISBN
- 9783409125192
Paperback
Condition: New
€ 78.47
€ 78.47
Hardback. Editor(s): Hippner, Hajo; Hubrich, Beate; Wilde, Klaus-Dieter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 46. Weight in Grams: 1574.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783834925503
- ISBN
- 9783834925503
Hardback
Condition: New
€ 173.50
€ 173.50
paperback. Die Autoren prasentieren den Erkenntnisstand hinsichtlich aktueller Instrumente, Einfuhrungskonzepte sowie notwendiger Organisation und Technik. Durch die Einbindung zahlreicher Praxisbeispiele werden der Nutzen und die Einsatzmoglichkeiten von CRM in der Unternehmenspraxis anschaulich unterstutzt. " Editor(s): Helmke, Stefan; Dangelmaier, Wilhelm. Num Pages: 456 pages, 175 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 24. Weight in Grams: 765.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Germany
- Edition
- 2001st Edition
- Number of pages
- 456
- Condition
- New
- SKU
- V9783409117678
- ISBN
- 9783409117678
Paperback
Condition: New
€ 72.13
€ 72.13
Paperback. Editor(s): Heidenreich, Sven; Huber, Frank; Vogel, Johannes. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834910936
- ISBN
- 9783834910936
Paperback
Condition: New
€ 80.61
€ 80.61