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Sales & marketing
Results 2961 - 2980 of 3840
Sales & marketing
Paperback / so. Mit einem Geleitwort von Prof. Dr. Tobias Kollmann Series: Entrepreneurship. Num Pages: 296 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 296
- Condition
- New
- SKU
- V9783834928559
- ISBN
- 9783834928559
Paperback
Condition: New
€ 89.11
€ 89.11
Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415430357
- ISBN
- 9780415430357
Paperback
Condition: New
€ 50.29
€ 50.29
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783834925237
- ISBN
- 9783834925237
Paperback
Condition: New
€ 88.92
€ 88.92
Paperback / so. Mit einem Geleitwort von Prof. Dr. Dr. h.c. mult. Christian Homburg Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834925640
- ISBN
- 9783834925640
Paperback
Condition: New
€ 76.76
€ 76.76
Paperback / so. Mit einem Geleitwort von Prof. Dr. Markus Voeth Series: Business-To-Business-Marketing. Num Pages: 223 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 223
- Condition
- New
- SKU
- V9783834929204
- ISBN
- 9783834929204
Paperback
Condition: New
€ 77.37
€ 77.37
Paperback / so. Num Pages: 517 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 844.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 3
- Number of pages
- 517
- Condition
- New
- SKU
- V9783658030322
- ISBN
- 9783658030322
Paperback
Condition: New
€ 80.93
€ 80.93
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 626.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834908551
- ISBN
- 9783834908551
Paperback
Condition: New
€ 102.13
€ 102.13
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMD; KJS; KJT. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824408153
- ISBN
- 9783824408153
Paperback
Condition: New
€ 87.68
€ 87.68
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824408047
- ISBN
- 9783824408047
Paperback
Condition: New
€ 72.41
€ 72.41
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834909008
- ISBN
- 9783834909008
Paperback
Condition: New
€ 94.61
€ 94.61
Hardback. Editor(s): Prange, Christiane. Series: Management for Professionals. Num Pages: 237 pages, 21 black & white illustrations, 16 colour illustrations, biography. BIC Classification: 1FPC; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 168 x 243 x 19. Weight in Grams: 516.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319291383
- ISBN
- 9783319291383
Hardback
Condition: New
€ 95.00
€ 95.00
Paperback. Revises the well-known capacity control problem in revenue management from the perspective of a risk-averse decision-maker. This book emphasizes existence of structured optimal policies. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 189 pages, 32 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJMV5; KJMV8; KJS; KJT; PBU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 262.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 189
- Condition
- New
- SKU
- V9783540730132
- ISBN
- 9783540730132
Paperback
Condition: New
€ 66.97
€ 66.97
Hardback. Editor(s): Zu Salm, Christiane. Num Pages: 240 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Gabler Verlag Germany
- Number of pages
- 240
- Condition
- New
- SKU
- V9783409126373
- ISBN
- 9783409126373
Hardback
Condition: New
€ 117.93
€ 117.93
Paperback / so. Editor(s): Zu Salm, Christiane. Num Pages: 240 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9783322824950
- ISBN
- 9783322824950
Paperback
Condition: New
€ 94.55
€ 94.55
Paperback. Series: Mobile Computing. Num Pages: 256 pages, 39 black & white illustrations, 17 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 315.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 256
- Condition
- New
- SKU
- V9783834914361
- ISBN
- 9783834914361
Paperback
Condition: New
€ 66.46
€ 66.46
Paperback. Num Pages: 359 pages, 140 black & white illustrations, 59 black & white tables, biography. BIC Classification: KJMV6; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 475.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 359
- Condition
- New
- SKU
- V9783658116729
- ISBN
- 9783658116729
Paperback
Condition: New
€ 116.79
€ 116.79
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 228.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 6
- Condition
- New
- SKU
- V9783658009366
- ISBN
- 9783658009366
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834931429
- ISBN
- 9783834931429
Paperback
Condition: New
€ 55.91
€ 55.91
Paperback / so. Series: Forum Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834931733
- ISBN
- 9783834931733
Paperback
Condition: New
€ 90.31
€ 90.31
Paperback. Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research, interesting use cases in the Web, IPTV, in the mobile environment, and in converged scenarios are identified and described from a user perspective. Num Pages: 339 pages, 80 black & white illustrations, 7 black & white tables, biography. BIC Classification: KJSA; UF. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 483.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 339
- Condition
- New
- SKU
- V9783834823953
- ISBN
- 9783834823953
Paperback
Condition: New
€ 67.12
€ 67.12