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Sales & marketing
Results 2861 - 2880 of 3849
Sales & marketing
Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749473563
- ISBN
- 9780749473563
Paperback
Condition: New
€ 33.99€ 31.02
€ 33.99
€ 31.02
Hardcover. ? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470910559
- ISBN
- 9780470910559
Hardback
Condition: New
€ 68.37€ 58.11
€ 68.37
€ 58.11
Hardcover. A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father--and--son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 139 x 18. Weight in Grams: 338.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471718574
- ISBN
- 9780471718574
Hardback
Condition: New
€ 23.99€ 19.44
€ 23.99
€ 19.44
Paperback / so. Series: Bestmasters. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCM; KCP; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 5. Weight in Grams: 127.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658045142
- ISBN
- 9783658045142
Paperback
Condition: New
€ 70.34
€ 70.34
Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471495437
- ISBN
- 9780471495437
Hardback
Condition: New
€ 57.93
€ 57.93
Hardcover. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. Num Pages: 248 pages, Illustrations. BIC Classification: KJMD; KJSM. Category: (P) Professional & Vocational. Dimension: 251 x 177 x 19. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470844243
- ISBN
- 9780470844243
Hardback
Condition: New
€ 51.57
€ 51.57
Hardback. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. Num Pages: 264 pages, Illustrations. BIC Classification: JFSP31; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 20. Weight in Grams: 546.
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9780230378193
- ISBN
- 9780230378193
Hardback
Condition: New
€ 83.86
€ 83.86
Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470547991
- ISBN
- 9780470547991
Hardback
Condition: New
€ 89.80
€ 89.80
Paperback. Num Pages: 179 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2003
- Condition
- New
- SKU
- V9781349509775
- ISBN
- 9781349509775
Paperback
Condition: New
€ 83.52
€ 83.52
Hardcover. Num Pages: 201 pages, biography. BIC Classification: JFD; KJS. Category: (U) Tertiary Education (US: College). Dimension: 242 x 166 x 8. Weight in Grams: 474.
- Publisher
- Palgrave USA United States
- Number of pages
- 201
- Format
- Hardback
- Publication date
- 2004
- Edition
- 2003rd Edition
- Condition
- New
- SKU
- V9781403905192
- ISBN
- 9781403905192
Hardback
Condition: New
€ 100.22
€ 100.22
Paperback. In this book, economist and evolutionary game theorist Daniel Freidman demonstrates that our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends, and that society functions best when morals and markets are in balance with each other. Num Pages: 266 pages, biography. BIC Classification: KCA; KCZ; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349370511
- ISBN
- 9781349370511
Paperback
Condition: New
€ 41.99€ 34.48
€ 41.99
€ 34.48
Hardcover. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624.
- Publisher
- Harvard Business School Publishing United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1ST
- Condition
- New
- SKU
- V9781578517749
- ISBN
- 9781578517749
Hardback
Condition: New
€ 37.99€ 34.37
€ 37.99
€ 34.37
Paperback. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, D. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFF; JHB; JHMC; KJSU; RGC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349354849
- ISBN
- 9781349354849
Paperback
Condition: New
€ 66.22
€ 66.22
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 236 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag United States
- Number of pages
- 236
- Condition
- New
- SKU
- V9783834915184
- ISBN
- 9783834915184
Paperback
Condition: New
€ 88.60
€ 88.60
Paperback / so. Num Pages: 256 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 256
- Condition
- New
- SKU
- V9783834915047
- ISBN
- 9783834915047
Paperback
Condition: New
€ 88.71
€ 88.71
Paperback. America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other. Num Pages: 207 pages, biography. BIC Classification: KJC; KJG; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 207
- Condition
- New
- SKU
- V9781349465224
- ISBN
- 9781349465224
Paperback
Condition: New
€ 65.56
€ 65.56
International Public Relations: Negotiating Culture, Identity, and Pow...
Curtin, Patricia A.; Gaither, T. Kenn
paperback. Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Num Pages: 320 pages, Illustrations. BIC Classification: KJK; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 16. Weight in Grams: 478.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- SAGE Publications, Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781412914154
- ISBN
- 9781412914154
Paperback
Condition: New
€ 190.00
€ 190.00
Paperback. Num Pages: 238 pages, biography. BIC Classification: KJQ; KJS; TJK; UBJ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of hardcover 1st ed. 1999
- Number of pages
- 238
- Condition
- New
- SKU
- V9783642085499
- ISBN
- 9783642085499
Paperback
Condition: New
€ 66.61
€ 66.61
Hardcover. Num Pages: 224 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV8; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 183 x 17. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Pearson Education (US) United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780133453867
- ISBN
- 9780133453867
Hardback
Condition: New
€ 95.21
€ 95.21
Paperback. Num Pages: 102 pages, illus. BIC Classification: CBW; KJS; KNTP; VSC. Category: (G) General (US: Trade). Dimension: 223 x 153 x 8. Weight in Grams: 160.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 102
- Condition
- New
- SKU
- V9781560722779
- ISBN
- 9781560722779
Paperback
Condition: New
€ 31.99€ 23.30
€ 31.99
€ 23.30