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Sales & marketing

Results 2761 - 2780 of 3874

Sales & marketing

Hardcover. Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 26. Weight in Grams: 482.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780787987527
ISBN
9780787987527
Hardback
Condition: New

€ 26.99
€ 22.27

Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
Publisher
Nova Science Publishers Inc
Format
Hardback
Publication date
2016
Edition
UK ed.
Condition
New
SKU
V9781634853187
ISBN
9781634853187
Hardback
Condition: New

€ 200.94
€ 151.19

Paperback. This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers. Num Pages: 146 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 256.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
146
Condition
New
SKU
V9783642423895
ISBN
9783642423895
Paperback
Condition: New

€ 60.05

Paperback. Learn in a week, what the leading experts on customer care learn in a lifetime. Series: Teach Yourself. Num Pages: 128 pages, Diagrams and cartoons throughout. BIC Classification: KJSU; VSC. Category: (G) General (US: Trade). Dimension: 131 x 197 x 11. Weight in Grams: 150.
Publisher
John Murray Press
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781444159851
ISBN
9781444159851
Paperback
Condition: New

€ 15.99
€ 11.92

Paperback. Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses. Editor(s): D'Anselmi, Paolo. Num Pages: 231 pages, biography. BIC Classification: KC; KJG; KJJ; KJR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
231
Condition
New
SKU
V9781349461288
ISBN
9781349461288
Paperback
Condition: New

€ 65.92

Hardcover. As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase. Editor(s): Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 238 x 19. Weight in Grams: 498.
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784410018
ISBN
9781784410018
Hardback
Condition: New

€ 135.81

Hardcover. Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers. Num Pages: 184 pages, biography. BIC Classification: 1FKA; JFFT; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 147 x 357 x 20. Weight in Grams: 376.
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137367099
ISBN
9781137367099
Hardback
Condition: New

€ 47.55

paperback. Editor(s): Sharma, Dheeraj. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 159 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 411.
Format
Paperback
Publication date
2016
Publisher
Springer Switzerland
Edition
Softcover reprint of the original 1st ed. 2016
Number of pages
159
Condition
New
SKU
V9783319386942
ISBN
9783319386942
Paperback
Condition: New

€ 127.73

Paperback / so. Editor(s): Dialogmarketing Verband E V, Deutscher. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 211 x 150 x 17. Weight in Grams: 354.
Format
Paperback
Publication date
2013
Publisher
Springer Gabler United Kingdom
Condition
New
SKU
V9783658020385
ISBN
9783658020385
Paperback
Condition: New

€ 71.90

Paperback / so. Editor(s): Effert, Detlef. Num Pages: 241 pages, black & white illustrations, bibliography. BIC Classification: KFFK; KJS. Category: (G) General (US: Trade). Dimension: 242 x 168 x 14. Weight in Grams: 413.
Format
Paperback
Publication date
2013
Publisher
Springer Gabler Germany
Number of pages
241
Condition
New
SKU
V9783658005337
ISBN
9783658005337
Paperback
Condition: New

€ 50.37

Hardback. Editor(s): Effert, Detlef. Num Pages: 241 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 395.
Format
Hardback
Publication date
2010
Publisher
Springer Gabler Germany
Number of pages
241
Condition
New
SKU
V9783834925619
ISBN
9783834925619
Hardback
Condition: New

€ 62.67

Paperback. Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Num Pages: 195 pages, 1 black & white illustrations, biography. BIC Classification: KJC; KJM; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256.
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2013
Number of pages
195
Condition
New
SKU
V9781349455294
ISBN
9781349455294
Paperback
Condition: New

€ 65.46

Hardcover. Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Num Pages: 195 pages, 1 black & white illustrations, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 147 x 17. Weight in Grams: 352.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan
Number of pages
196
Condition
New
SKU
V9781137306951
ISBN
9781137306951
Hardback
Condition: New

€ 66.34

Hardcover. Num Pages: 156 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 232 x 160 x 15. Weight in Grams: 358.
Format
Hardback
Publication date
2010
Publisher
Snow & Associates, Inc.
Edition
First Edition, First ed.
Condition
New
SKU
V9780615372419
ISBN
9780615372419
Hardback
Condition: New

€ 21.99
€ 20.20

Hardcover. A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 23. Weight in Grams: 454.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
256
Format
Hardback
Publication date
2009
Edition
2nd Revised edition
Condition
New
SKU
V9780470503805
ISBN
9780470503805
Hardback
Condition: New

€ 27.99
€ 23.23

Paperback. Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation. Num Pages: 186 pages, 10 black & white illustrations, 25 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 301.
Format
Paperback
Publication date
2011
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
186
Condition
New
SKU
V9783834931016
ISBN
9783834931016
Paperback
Condition: New

€ 65.94

Hardback. Num Pages: 536 pages, illustrations. BIC Classification: KJE; KJP; KJSA; UDB. Category: (G) General (US: Trade). Dimension: 286 x 225 x 40. Weight in Grams: 1835.
Format
Hardback
Publication date
1997
Publisher
Bonus Books Inc United States
Number of pages
536
Condition
New
SKU
V9781566251624
ISBN
9781566251624
Hardback
Condition: New

€ 85.62
€ 81.69

Paperback. Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. This title develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 192 pages, 11 black & white illustrations, 47 black & white tables, biography. BIC Classification: KJR; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 258.
Format
Paperback
Publication date
2011
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
192
Condition
New
SKU
V9783834932402
ISBN
9783834932402
Paperback
Condition: New

€ 66.95

Paperback / so. Mit einem Geleitwort von Prof. Dr. Michael Hommel Series: Rechnungswesen Und Unternehmens Berwachung. Num Pages: 292 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFCM; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
Format
Paperback
Publication date
2010
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
292
Condition
New
SKU
V9783834924919
ISBN
9783834924919
Paperback
Condition: New

€ 78.14

Hardcover. Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 24. Weight in Grams: 474.

Publisher
John Wiley & Sons Inc United States
Number of pages
256
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118611258
ISBN
9781118611258
Hardback
Condition: New

€ 32.99
€ 23.81

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