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Sales & marketing
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Sales & marketing
Paperback / so. "Updated throughout plus new introduction and new chapter"--Cover. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 220 x 163 x 21. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Simon & Schuster United States
- Condition
- New
- SKU
- V9781416546900
- ISBN
- 9781416546900
Paperback
Condition: New
€ 17.99€ 16.31
€ 17.99
€ 16.31
Paperback. Num Pages: 317 pages, biography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 317
- Condition
- New
- SKU
- V9781349128594
- ISBN
- 9781349128594
Paperback
Condition: New
€ 127.52
€ 127.52
A Focus on Consumer Behaviours and Experiences in an Online Shopping E...
Emerald Group Publishing Limited
Paperback. A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment Series: Emerald Gems. Num Pages: 196 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 15. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781785608711
- ISBN
- 9781785608711
Paperback
Condition: New
€ 56.66
€ 56.66
Paperback. A Focus on 3D Printing for Healthcare Applications is an indispensable collection of articles for anyone interested in additive manufacturing and prosthetics. 3D printing has huge potential to deliver tailored healthcare solutions. Find out some of the reasons why by reading this collection. Series: Emerald Gems. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 240 x 16. Weight in Grams: 400.
- Publisher
- Emerald Publishing Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785608834
- ISBN
- 9781785608834
Paperback
Condition: New
€ 56.66
€ 56.66
Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
- Publisher
- Emerald Publishing Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785608636
- ISBN
- 9781785608636
Paperback
Condition: New
€ 56.66
€ 56.66
Paperback. Information is an element of knowledge that can be stored, processed or transmitted. It is linked to concepts of communication, data, knowledge or representation. In a context of steady increase in the mass of information it is difficult to know what information to look for and where to find them. Num Pages: 92 pages, black & white illustrations. BIC Classification: KJS; UM. Category: (P) Professional & Vocational. Dimension: 159 x 234 x 11. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- ISTE Ltd and John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848217546
- ISBN
- 9781848217546
Paperback
Condition: New
€ 180.21
€ 180.21
paperback. Num Pages: 411 pages, 12 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2003rd Edition
- Number of pages
- 411
- Condition
- New
- SKU
- V9783824478125
- ISBN
- 9783824478125
Paperback
Condition: New
€ 95.16
€ 95.16
Hardcover. Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women. Num Pages: 255 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 165 x 20. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230201606
- ISBN
- 9780230201606
Hardback
Condition: New
€ 67.60
€ 67.60
Paperback. Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty. Series: Business-to-Business-Marketing. Num Pages: 210 pages, 7 black & white illustrations, 8 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 210
- Condition
- New
- SKU
- V9783824481958
- ISBN
- 9783824481958
Paperback
Condition: New
€ 65.86
€ 65.86
Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
- Publisher
- The Mercier Press Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- 9781781174104
- ISBN
- 9781781174104
Paperback
Condition: New
€ 13.00€ 12.76
€ 13.00
€ 12.76
Paperback / so. Series: Forschungsberichte Aus Der Grazer Management Werkstatt. Num Pages: 242 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 242
- Condition
- New
- SKU
- V9783824481385
- ISBN
- 9783824481385
Paperback
Condition: New
€ 82.87
€ 82.87
Hardcover. Num Pages: 286 pages, biography. BIC Classification: 2ADF; CFB; JFD; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 163 x 21. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 304
- Condition
- New
- SKU
- V9781403949844
- ISBN
- 9781403949844
Hardback
Condition: New
€ 128.09
€ 128.09
Paperback. Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 274 x 208 x 4. Weight in Grams: 116.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 48
- Condition
- New
- SKU
- V9781118690451
- ISBN
- 9781118690451
Paperback
Condition: New
€ 70.61
€ 70.61
Hardback. Editor(s): Christian, Elizabeth Barfoot. Num Pages: 344 pages. BIC Classification: AVGP; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 29. Weight in Grams: 712.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Lexington Books United States
- Number of pages
- 344
- Condition
- New
- SKU
- V9780739146347
- ISBN
- 9780739146347
Hardback
Condition: New
€ 177.99
€ 177.99
Paperback / so. Series: Forschungsberichte Aus Der Grazer Management Werkstatt. Num Pages: 277 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Number of pages
- 277
- Condition
- New
- SKU
- V9783834944894
- ISBN
- 9783834944894
Paperback
Condition: New
€ 89.04
€ 89.04
Book. Editor(s): Frohlich-Glantschnig, Elisabeth. Num Pages: XII, 369 S., 65 Abb. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 22. Weight in Grams: 712.
- Publication date
- 2005
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540262909
- ISBN
- 9783540262909
Paperback
Condition: New
€ 150.60
€ 150.60
Hardback. Editor(s): Popkova, Elena G. Series: Contributions to Economics. Num Pages: 492 pages, 28 black & white illustrations, 16 colour illustrations, biography. BIC Classification: JPS; KCP; KCS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 492
- Condition
- New
- SKU
- V9783319552569
- ISBN
- 9783319552569
Hardback
Condition: New
€ 196.84
€ 196.84
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson New International Edition
- Condition
- New
- SKU
- V9781292040356
- ISBN
- 9781292040356
Paperback
Condition: New
€ 83.51
€ 83.51
Book. Num Pages: XII, 99 S. 72 Abb. z.T. in Farbe. BIC Classification: KJSM; MJD; MNS. Category: (G) General (US: Trade). .
- Publication date
- 2005
- Publisher
- Steinkopff Darmstadt Germany
- Condition
- New
- SKU
- V9783798515116
- ISBN
- 9783798515116
Paperback
Condition: New
€ 61.86
€ 61.86
Paperback. Based on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors. Series: Frontiers of Globalization. Num Pages: 237 pages, biography. BIC Classification: JFF; JFFS; JHB; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 237
- Condition
- New
- SKU
- V9781349346455
- ISBN
- 9781349346455
Paperback
Condition: New
€ 66.01
€ 66.01