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Sales & marketing
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Sales & marketing
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJG; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658029395
- ISBN
- 9783658029395
Paperback
Condition: New
€ 83.52
€ 83.52
Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
- Publisher
- Euromonitor PLC
- Number of pages
- 696
- Format
- Hardback
- Publication date
- 2010
- Edition
- 35th Edition
- Condition
- New
- SKU
- V9781842645383
- ISBN
- 9781842645383
Hardback
Condition: New
€ 350.77€ 50.14
€ 350.77
€ 50.14
Paperback. This book examines the administrative and practical aspects of international commerce. It helps readers decide on and manage complex international business transactions, including in- and outsourcing problems, exports and imports. Num Pages: 368 pages, biography. BIC Classification: KJMV5; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 569.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 368
- Condition
- New
- SKU
- V9783642448386
- ISBN
- 9783642448386
Paperback
Condition: New
€ 117.48
€ 117.48
Paperback. This book conveys a comprehensive view of the WTO as the provider of a framework for certainty, security and stability in international trade, and shows how regulations must be considered when designing and implementing trade strategies in the global market. Num Pages: 432 pages, biography. BIC Classification: KCL; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 658.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 432
- Condition
- New
- SKU
- V9783642445712
- ISBN
- 9783642445712
Paperback
Condition: New
€ 68.32
€ 68.32
Paperback. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418.
- Publisher
- Copenhagen Business School Press Denmark
- Number of pages
- 237
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd
- Condition
- New
- SKU
- V9788763001724
- ISBN
- 9788763001724
Paperback
Condition: New
€ 33.99€ 25.06
€ 33.99
€ 25.06
Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119950554
- ISBN
- 9781119950554
Hardback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Hardcover. Num Pages: 174 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 162 x 16. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9781403997630
- ISBN
- 9781403997630
Hardback
Condition: New
€ 94.44
€ 94.44
Paperback. Whether you're looking for a career change, a flexible part-time job, or a way to make money while staying home with the kids, network marketing is one of the fastest-growing business opportunities available. From services you need to products you love, there are hundreds of network marketing jobs to explore. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 144 x 215 x 24. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Adams Media
- Condition
- New
- SKU
- V9781440592348
- ISBN
- 9781440592348
Paperback
Condition: New
€ 19.99€ 17.77
€ 19.99
€ 17.77
paperback. Editor(s): Versteegen, Gerhard. Series: Xpert.Press. Num Pages: 295 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF; UMZ; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 295
- Condition
- New
- SKU
- V9783642624209
- ISBN
- 9783642624209
Paperback
Condition: New
€ 61.59
€ 61.59
Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 5th Edition
- Number of pages
- 654
- Condition
- New
- SKU
- V9780470517680
- ISBN
- 9780470517680
Hardback
Condition: New
€ 145.86
€ 145.86
Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780470065273
- ISBN
- 9780470065273
Hardback
Condition: New
€ 93.62
€ 93.62
Paperback. Editor(s): Ullberg, Eskil. Num Pages: 200 pages, 4 black & white illustrations, 41 colour illustrations, 16 black & white tables, biograph. BIC Classification: JNM; KCM; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 200
- Condition
- New
- SKU
- V9783319385143
- ISBN
- 9783319385143
Paperback
Condition: New
€ 126.65
€ 126.65
Hardcover. Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118950296
- ISBN
- 9781118950296
Hardback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77
Conquering the Seven Summits of Sales: From Everest to Every Business,...
Ershler, Susan, Waechter, John
Hardcover. "Two experts who have summited the tallest mountain on each of the seven continents--and scaled the highest peaks in corporate sales and business--examine what it takes to achieve success."--Front jacket flap. Num Pages: 208 pages, black & white illustrations, maps. BIC Classification: KC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 237 x 164 x 20. Weight in Grams: 364.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- HarperBusiness
- Condition
- New
- SKU
- V9780062282644
- ISBN
- 9780062282644
Hardback
Condition: New
€ 31.99€ 25.65
€ 31.99
€ 25.65
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834942883
- ISBN
- 9783834942883
Paperback
Condition: New
€ 61.44
€ 61.44
Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Ariadne Press United States
- Edition
- Expanded
- Number of pages
- 214
- Condition
- New
- SKU
- V9781572411524
- ISBN
- 9781572411524
Paperback
Condition: New
€ 36.99€ 26.80
€ 36.99
€ 26.80
Hardcover. Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 13. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118134665
- ISBN
- 9781118134665
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd
- Condition
- New
- SKU
- V9781118232651
- ISBN
- 9781118232651
Paperback
Condition: New
€ 21.99€ 18.44
€ 21.99
€ 18.44
Hardback. Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. This title investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing. Num Pages: 272 pages, black & white illustrations. BIC Classification: JMM; KJSM. Category: (G) General (US: Trade). Dimension: 243 x 166 x 22. Weight in Grams: 556.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780749461256
- ISBN
- 9780749461256
Hardback
Condition: New
€ 40.99€ 36.70
€ 40.99
€ 36.70
Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2008
- Edition
- Reprint
- Condition
- New
- SKU
- V9780749450243
- ISBN
- 9780749450243
Paperback
Condition: New
€ 30.99€ 27.67
€ 30.99
€ 27.67