Sales & marketing
Results 2561 - 2580 of 2691
Sales & marketing
Paperback. Editor(s): Wirtz, Bernd W.; Gottgens, Olaf. Num Pages: 575 pages, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 30. Weight in Grams: 975.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Germany
- Number of pages
- 575
- Condition
- New
- SKU
- V9783409127417
- ISBN
- 9783409127417
Paperback
Condition: New
€ 98.99
€ 98.99
Hardback. Emphasizes the various developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 346 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 720.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 346
- Condition
- New
- SKU
- V9781402075964
- ISBN
- 9781402075964
Hardback
Condition: New
€ 289.57
€ 289.57
Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...
Hardback. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792398561
- ISBN
- 9780792398561
Hardback
Condition: New
€ 200.47
€ 200.47
Ertragsorientiertes Zielkundenmanagement Fur Finanzdienstleister
. Ed(S): Wiedmann, Klaus-Peter; Klee, Alexand...
Paperback / so. Editor(s): Wiedmann, Klaus-Peter; Klee, Alexander; Buxel, Holger; Buckler, Frank. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 857.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322890474
- ISBN
- 9783322890474
Paperback
Condition: New
€ 97.65
€ 97.65
Paperback / so. Editor(s): Wiedmann, Klaus-Peter; Buxel, Holger; Frenzel, Tobias; Walsh, Gianfranco. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 30. Weight in Grams: 930.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409125765
- ISBN
- 9783409125765
Paperback
Condition: New
€ 110.27
€ 110.27
Paperback / so. Editor(s): Werner Hansmann, Karl; Hansmann, Karl Werner. Series: Schriften Zur Unternehmensfeuhrung,. Num Pages: 237 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 395.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 237
- Condition
- New
- SKU
- V9783409179201
- ISBN
- 9783409179201
Paperback
Condition: New
€ 72.85
€ 72.85
Das Internet Der Zukunft. Bewahrte Erfolgstreiber Und Neue Chancen.
. Ed(S): Wagner, Udo; Wiedmann, Klaus-Peter; ...
Hardback. Editor(s): Wagner, Udo; Wiedmann, Klaus-Peter; Von Der Oelsnitz, Dietrich. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 903.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834929280
- ISBN
- 9783834929280
Hardback
Condition: New
€ 93.48
€ 93.48
Paperback. Interaktivitat, Books on demand, digitales Buch - die Medienbranche steht vor grossen Herausforderungen. Hier analysieren erstmals Berater die Hintergrunde und zukunftsweisende Entwicklungen, und Branchenexperten zeigen auf, welche Trends das Geschaft revolutionieren." Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef. Num Pages: 214 pages, black & white illustrations, bibliography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Germany
- Number of pages
- 214
- Condition
- New
- SKU
- V9783409119047
- ISBN
- 9783409119047
Paperback
Condition: New
€ 61.90
€ 61.90
Paperback. Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competentto perform tasks or functions, possibly at a superior level." Editor(s): Van Hout, Tom; Pelsmaekers, Katja; Rollo, Craig; Heynderickx, Priscilla. Num Pages: 223 pages, biography. BIC Classification: CB; CFB; CFGR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 223
- Condition
- New
- SKU
- V9781349328505
- ISBN
- 9781349328505
Paperback
Condition: New
€ 66.48
€ 66.48
Paperback. The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest. Editor(s): Uldam, Julie; Vestergaard, Anne. Num Pages: 199 pages, biography. BIC Classification: JFC; JFD; KJS; LNJ. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 199
- Condition
- New
- SKU
- V9781349492886
- ISBN
- 9781349492886
Paperback
Condition: New
€ 65.60
€ 65.60
Paperback / so. Editor(s): Tscheulin, Dieter K; Helmig, Bernd. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 30. Weight in Grams: 807.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322946362
- ISBN
- 9783322946362
Paperback
Condition: New
€ 142.91
€ 142.91
Paperback / so. Editor(s): Suchting, Joachim; Heitmuller, Hans-Michael. Num Pages: 661 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1048.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 661
- Condition
- New
- SKU
- V9783322931801
- ISBN
- 9783322931801
Paperback
Condition: New
€ 99.96
€ 99.96
paperback. Editor(s): Stucky, Wolffried; Schiefer, Gunther. Series: Wirtschaftsinformatik. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2005th Edition
- Condition
- New
- SKU
- V9783835000810
- ISBN
- 9783835000810
Paperback
Condition: New
€ 84.26
€ 84.26
Paperback / so. Editor(s): Strothmann, Karl-Heinz; Busche, Manfred. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 35. Weight in Grams: 1089.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663121633
- ISBN
- 9783663121633
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. Editor(s): Stefanska, Magdalena; Nestorowicz, Renata. Num Pages: 223 pages, 7 black & white illustrations, biography. BIC Classification: KJG; KJJ; KJMV6; KJS; LBB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2015
- Number of pages
- 223
- Condition
- New
- SKU
- V9781349484355
- ISBN
- 9781349484355
Paperback
Condition: New
€ 126.36
€ 126.36
Paperback. Editor(s): Sriram, V.; Bilgin, F. Zeynep. Num Pages: 315 pages, biography. BIC Classification: KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 315
- Condition
- New
- SKU
- V9781349725137
- ISBN
- 9781349725137
Paperback
Condition: New
€ 128.68
€ 128.68
Paperback / so. Editor(s): Silberer, Gunter; Wohlfahrt, Jens; Wilhelm, Thorsten. Num Pages: 407 pages, black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 22. Weight in Grams: 667.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 407
- Condition
- New
- SKU
- V9783322904652
- ISBN
- 9783322904652
Paperback
Condition: New
€ 74.79
€ 74.79
Paperback. Renommierte Experten prasentieren aktuelle Systeme und technische Trends, konkrete Einsatzfelder, sowie praxisorientierte Hinweise zu Controlling und Kalkulation von multimedialen Kiosksystemen." Editor(s): Silberer, Gunter; Fischer, Lars. Num Pages: 312 pages, 8 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 550.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Gabler Germany
- Number of pages
- 312
- Condition
- New
- SKU
- V9783409116671
- ISBN
- 9783409116671
Paperback
Condition: New
€ 84.90
€ 84.90
Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Series: Routledge Interpretive Marketing Research. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 241 x 19. Weight in Grams: 514.
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780415776400
- ISBN
- 9780415776400
Paperback
Condition: New
€ 225.55
€ 225.55
Hardback. This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing. Editor(s): Shaw, Susan; Hood, Neil. Num Pages: 239 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 20. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9780333662649
- ISBN
- 9780333662649
Hardback
Condition: New
€ 195.50
€ 195.50