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Sales & marketing
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Sales & marketing
Hardcover. Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 153 x 18. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470060377
- ISBN
- 9780470060377
Hardback
Condition: New
€ 47.73
€ 47.73
Paperback. Tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. Num Pages: 170 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 208 x 130 x 13. Weight in Grams: 208.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 170
- Condition
- New
- SKU
- V9781841125763
- ISBN
- 9781841125763
Paperback
Condition: New
€ 13.99€ 12.71
€ 13.99
€ 12.71
Paperback. Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion. Num Pages: 278 pages, figures. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 157 x 18. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841124698
- ISBN
- 9781841124698
Paperback
Condition: New
€ 17.99€ 15.56
€ 17.99
€ 15.56
Hardback. Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types. Num Pages: 225 pages, illustrations (some colour). BIC Classification: KJM; KJP; KJSP; U. Category: (P) Professional & Vocational. Dimension: 242 x 191 x 16. Weight in Grams: 564.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 225
- Format
- Hardback
- Publication date
- 2001
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780071369978
- ISBN
- 9780071369978
Hardback
Condition: New
€ 53.99€ 44.01
€ 53.99
€ 44.01
Paperback. While many people in business have strong analytic skills, creativity has been undervalued in many organizations. Genasi and Bills draw attention to creative thinking and action and how they can be used to solve business problems and improve performance. Num Pages: 160 pages, 54 black & white illustrations, biography. BIC Classification: KJC; KJS; KJU. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 216 x 140 x 10. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 160
- Condition
- New
- SKU
- V9780333997352
- ISBN
- 9780333997352
Paperback
Condition: New
€ 74.69
€ 74.69
Paperback. * This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Num Pages: 216 pages, 20. BIC Classification: AKTA; KJS; TDPH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 173 x 11. Weight in Grams: 382.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405150606
- ISBN
- 9781405150606
Paperback
Condition: New
€ 38.99€ 30.87
€ 38.99
€ 30.87
paperback. This book examines how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth. Num Pages: 219 pages, 10 black & white tables, biography. BIC Classification: KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2011th Edition
- Number of pages
- 219
- Condition
- New
- SKU
- V9781489991966
- ISBN
- 9781489991966
Paperback
Condition: New
€ 72.50
€ 72.50
Hardcover. This book examines how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth. Num Pages: 205 pages, 10 black & white tables, biography. BIC Classification: KJM; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 243 x 164 x 22. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9781441970817
- ISBN
- 9781441970817
Hardback
Condition: New
€ 87.67
€ 87.67
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540523109
- ISBN
- 9783540523109
Paperback
Condition: New
€ 85.19
€ 85.19
Praxisorientiertes Innovations- Und Produktmanagement
Gaubinger, Kurt; Werani, Thomas; Rabl, Michae...
Paperback / so. Num Pages: 379 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 630.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 379
- Condition
- New
- SKU
- V9783834909749
- ISBN
- 9783834909749
Paperback
Condition: New
€ 63.30
€ 63.30
Hardcover. How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 212 x 19. Weight in Grams: 610.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118823286
- ISBN
- 9781118823286
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardback. Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog. Num Pages: 160 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 220 x 150 x 17. Weight in Grams: 266.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780061914171
- ISBN
- 9780061914171
Hardback
Condition: New
€ 30.99€ 24.26
€ 30.99
€ 24.26
Hardback. Num Pages: 320 pages. BIC Classification: KJE; KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 646.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780062273123
- ISBN
- 9780062273123
Hardback
Condition: New
€ 32.99€ 31.03
€ 32.99
€ 31.03
Hardback. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780062273062
- ISBN
- 9780062273062
Hardback
Condition: New
€ 26.99€ 24.66
€ 26.99
€ 24.66
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781285425436
- ISBN
- 9781285425436
Paperback
Condition: New
€ 103.32
€ 103.32
Hardcover. Excellence in customer service does not come about accidentally - it is a learnable set of behaviours that can be monitored, measured and managed. Drawing from the author's seminar programme, this title provides readers with a system for building and sustaining customer service. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 266 x 188 x 18. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780787951399
- ISBN
- 9780787951399
Hardback
Condition: New
€ 51.57
€ 51.57
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJSA; KJT. Category: (P) Professional & Vocational. Dimension: 297 x 210 x 7. Weight in Grams: 374.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1991
- Number of pages
- 122
- Condition
- New
- SKU
- V9789401713160
- ISBN
- 9789401713160
Paperback
Condition: New
€ 127.25
€ 127.25
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 122
- Condition
- New
- SKU
- V9780792391463
- ISBN
- 9780792391463
Hardback
Condition: New
€ 130.16
€ 130.16
paperback. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJS; KJSA; MB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 8. Weight in Grams: 248.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2nd Edition
- Number of pages
- 147
- Condition
- New
- SKU
- V9781461353607
- ISBN
- 9781461353607
Paperback
Condition: New
€ 126.38
€ 126.38
Hardback. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2003
- Number of pages
- 147
- Condition
- New
- SKU
- V9781402072673
- ISBN
- 9781402072673
Hardback
Condition: New
€ 130.67
€ 130.67