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Sales & marketing

Results 1201 - 1220 of 3836

Sales & marketing

Hardback. Reveals the secrets of successful advertising in the twenty-first century. This book provides advice to young hopefuls and veterans of the industry wanting to improve their success rate. It also examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan. Num Pages: 384 pages, approx. 160 colour & black & white images. BIC Classification: JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 253 x 193. .
Publisher
Welbeck Publishing Group
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781847960870
ISBN
9781847960870
Hardback
Condition: New

€ 46.99
€ 31.11

Paperback. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 225 x 151 x 15. Weight in Grams: 382.
Publisher
AMACOM
Number of pages
240
Format
Paperback
Publication date
2012
Edition
Special ed.
Condition
New
SKU
V9780814431771
ISBN
9780814431771
Paperback
Condition: New

€ 19.00
€ 14.50

Hardback. What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?

Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3. Num Pages: 256 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 23. Weight in Grams: 444.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118875353
ISBN
9781118875353
Hardback
Condition: New

€ 27.99
€ 21.22

Hardcover. Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 53. Weight in Grams: 488.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470922231
ISBN
9780470922231
Hardback
Condition: New

€ 25.99
€ 21.30

Hardcover. A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 168 x 237 x 31. Weight in Grams: 576.
Publisher
John Wiley & Sons Inc
Number of pages
368
Format
Hardback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118604342
ISBN
9781118604342
Hardback
Condition: New

€ 32.99
€ 23.81

Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834939432
ISBN
9783834939432
Paperback
Condition: New

€ 77.22

Paperback / so. Series: Forum Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; TH; WG. Category: (G) General (US: Trade). Dimension: 229 x 152 x 19. Weight in Grams: 476.
Format
Paperback
Publication date
1998
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824466955
ISBN
9783824466955
Paperback
Condition: New

€ 72.94

Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749477158
ISBN
9780749477158
Paperback
Condition: New

€ 46.99
€ 42.16

Hardcover. CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Num Pages: 224 pages, glossary, index. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 151 x 22. Weight in Grams: 478.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470848531
ISBN
9780470848531
Hardback
Condition: New

€ 63.03

Paperback. 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. Editor(s): Easey, Mike. Series: Wiley Desktop Editions. Num Pages: 280 pages, Illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 243 x 174 x 16. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd
Number of pages
280
Format
Paperback
Publication date
2008
Edition
3rd Edition
Condition
New
SKU
V9781405139533
ISBN
9781405139533
Paperback
Condition: New

€ 40.99
€ 39.95

Paperback. This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory. Num Pages: 160 pages, b/w illustrations. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126. .
Publisher
Little, Brown Book Group United Kingdom
Number of pages
160
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781472136077
ISBN
9781472136077
Paperback
Condition: New

€ 15.99
€ 12.61

Paperback. A fabulous book about the art of communication using the telephone. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 153 x 10. Weight in Grams: 216.
Format
Paperback
Publication date
2014
Publisher
SRA Books
Condition
New
SKU
V9781909116269
ISBN
9781909116269
Paperback
Condition: New

€ 19.00
€ 15.90

Hardcover. * This book provides step-by-step approaches to successful professional blogging. Num Pages: 368 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 26. Weight in Grams: 568.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470633106
ISBN
9780470633106
Hardback
Condition: New

€ 46.99
€ 36.59

Hardcover. Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non-paying customers. Yet very few actually have a workable plan for claiming the missing revenue that results. Num Pages: 204 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 22. Weight in Grams: 408.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
204
Condition
New
SKU
V9781118011614
ISBN
9781118011614
Hardback
Condition: New

€ 25.99
€ 21.30

Paperback. A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers. Num Pages: 256 pages. BIC Classification: JFD; KJP; KJS; UDBS. Category: (G) General (US: Trade). Dimension: 159 x 234 x 20. Weight in Grams: 496.
Publisher
Crimson Publishing
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781780591452
ISBN
9781780591452
Paperback
Condition: New

€ 23.99
€ 16.69

Hardback. Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products. Editor(s): Kostecki, Michel. Num Pages: 146 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 11. Weight in Grams: 950.
Format
Hardback
Publication date
1998
Publisher
Kluwer Academic Publishers United States
Number of pages
146
Condition
New
SKU
V9780792381457
ISBN
9780792381457
Hardback
Condition: New

€ 131.00

Paperback / so. Mit einem Geleitwort von Univ.-Prof. Dr. Ingo Balderjahn Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 572.
Format
Paperback
Publication date
2010
Publisher
Springer Fachmedien Wiesbaden Germany
Condition
New
SKU
V9783834926258
ISBN
9783834926258
Paperback
Condition: New

€ 90.63

Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
Condition
Used, Like New
Publisher
John Wiley & Sons Inc
Number of pages
272
Format
Paperback
Publication date
2003
Edition
1st Edition
SKU
KT00000875
ISBN
9780470853580
Paperback
Condition: Used, Like New

€ 4.99

paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 437.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag
Edition
2006th Edition
Condition
New
SKU
V9783835002265
ISBN
9783835002265
Paperback
Condition: New

€ 83.55

Paperback / so. Series: Marketing-Management. Num Pages: 309 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
Format
Paperback
Publication date
2014
Publisher
Springer Gabler United States
Number of pages
309
Condition
New
SKU
V9783658048655
ISBN
9783658048655
Paperback
Condition: New

€ 83.52

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