Sales & marketing
Results 1121 - 1140 of 2691
Sales & marketing
Hardback. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Num Pages: 356 pages, 16 figures, 13 black & white tables, 23 black & white illustrations. BIC Classification: 1F; KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 29. Weight in Grams: 564.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2nd ed. 2015
- Condition
- New
- SKU
- V9781137359162
- ISBN
- 9781137359162
Hardback
Condition: New
€ 70.57
€ 70.57
Paperback. .
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349481880
- ISBN
- 9781349481880
Paperback
Condition: New
€ 94.65
€ 94.65
Hardcover. This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Editor(s): Moskowitz, Marina; Schweitzer, Marlis. Num Pages: 240 pages, 18 black & white illustrations, biography. BIC Classification: 1KBB; 3JH; 3JJ; 3JMC; HBTB; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 17. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230615601
- ISBN
- 9780230615601
Hardback
Condition: New
€ 67.55
€ 67.55
Paperback. Drawing on a wide range of case studies, Cultures of Financialization argues that, in our age of crisis, the global economy is more invested than ever in culture and the imagination. We must take the idea of 'fictitious capital' seriously as a way to understand the power of finance, and what might be done to stop it. Num Pages: 233 pages, biography. BIC Classification: JFC; JFD; KC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349470358
- ISBN
- 9781349470358
Paperback
Condition: New
€ 94.25
€ 94.25
Hardback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, 22 figures, 4 black & white tables. BIC Classification: KJE; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 219 x 147 x 17. Weight in Grams: 378.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137348913
- ISBN
- 9781137348913
Hardback
Condition: New
€ 61.95
€ 61.95
Paperback. This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change. Num Pages: 274 pages, biography. BIC Classification: KJC; KJM; KJMB; KJMV; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 274
- Condition
- New
- Edition
- 1st ed. 2014
- SKU
- V9781349470297
- ISBN
- 9781349470297
Paperback
Condition: New
€ 55.68
€ 55.68
Paperback. The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some of the most respected and innovative firms, give rare insights to the strategies that will drive this secretive sector over the next economic cycle. Num Pages: 254 pages, biography. BIC Classification: KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9781349346752
- ISBN
- 9781349346752
Paperback
Condition: New
€ 66.58
€ 66.58
Paperback. Num Pages: 263 pages, 1, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 14. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9781430233152
- ISBN
- 9781430233152
Paperback
Condition: New
€ 41.99€ 34.45
€ 41.99
€ 34.45
Paperback. Editor(s): Pearson, M. Num Pages: 338 pages, biography. BIC Classification: KCL; KFFM; KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 338
- Condition
- New
- SKU
- V9781349507085
- ISBN
- 9781349507085
Paperback
Condition: New
€ 66.93
€ 66.93
Paperback. Translation of the author's Luxe, mensonges & marketing. Num Pages: 213 pages, biography. BIC Classification: KCK; KJC; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349443079
- ISBN
- 9781349443079
Paperback
Condition: New
€ 60.53
€ 60.53
Paperback. How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture. Num Pages: 200 pages, biography. BIC Classification: JFC; JFD; KJS; KNTJ. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349338290
- ISBN
- 9781349338290
Paperback
Condition: New
€ 66.30
€ 66.30
Hardback. Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods. Editor(s): Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 200 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781780520940
- ISBN
- 9781780520940
Hardback
Condition: New
€ 124.85
€ 124.85
Paperback. Editor(s): Lynwood, Jeremiah. Num Pages: 82 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 7. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781631177859
- ISBN
- 9781631177859
Paperback
Condition: New
€ 99.33€ 70.02
€ 99.33
€ 70.02
Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 0th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780273727224
- ISBN
- 9780273727224
Paperback
Condition: New
€ 109.11
€ 109.11
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781446296622
- ISBN
- 9781446296622
Paperback
Condition: New
€ 86.50
€ 86.50
Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471356592
- ISBN
- 9780471356592
Hardback
Condition: New
€ 52.59€ 45.64
€ 52.59
€ 45.64
Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471042204
- ISBN
- 9780471042204
Hardback
Condition: New
€ 64.28€ 55.08
€ 64.28
€ 55.08
Paperback / so. Editor(s): Irgel, Lutz. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 34. Weight in Grams: 921.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 3
- Condition
- New
- SKU
- V9783409991148
- ISBN
- 9783409991148
Paperback
Condition: New
€ 76.76
€ 76.76
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JMB; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 649.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783409369855
- ISBN
- 9783409369855
Paperback
Condition: New
€ 92.11
€ 92.11
Paperback / so. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409303118
- ISBN
- 9783409303118
Paperback
Condition: New
€ 73.25
€ 73.25