Sales & marketing
Results 1321 - 1340 of 2202
Sales & marketing
Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 263.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834911360
- ISBN
- 9783834911360
Paperback
Condition: New
€ 82.66
€ 82.66
Paperback. Imke Wessel erarbeitet ein umfangreiches Spektrum zentral relevanter Erfolgsfaktoren fur insgesamt funf markenpolitische Grundsatzstrategien. Diese werden anhand einer umfangreichen empirischen Studie kontextbezogen analysiert." Num Pages: 312 pages, 15 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 312
- Condition
- New
- SKU
- V9783824407743
- ISBN
- 9783824407743
Paperback
Condition: New
€ 94.29
€ 94.29
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 352 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 352
- Condition
- New
- SKU
- V9783834931108
- ISBN
- 9783834931108
Paperback
Condition: New
€ 89.70
€ 89.70
Paperback. Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements. Series: Asser International Sports Law Series. Num Pages: 516 pages, biography. BIC Classification: KJS; LNJS. Category: (P) Professional & Vocational. Dimension: 157 x 234 x 32. Weight in Grams: 794.
- Publisher
- T.M.C. Asser Press
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9789067048378
- ISBN
- 9789067048378
Paperback
Condition: New
€ 163.29
€ 163.29
Hardcover. A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. Num Pages: 221 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 235 x 19. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230220324
- ISBN
- 9780230220324
Hardback
Condition: New
€ 67.23
€ 67.23
Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118092217
- ISBN
- 9781118092217
Hardback
Condition: New
€ 32.99€ 26.08
€ 32.99
€ 26.08
Hardback. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119265702
- ISBN
- 9781119265702
Hardback
Condition: New
€ 52.99€ 37.57
€ 52.99
€ 37.57
Hardback. Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. Num Pages: 297 pages, biography. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 297
- Condition
- New
- SKU
- V9781137488947
- ISBN
- 9781137488947
Hardback
Condition: New
€ 128.00
€ 128.00
Paperback. Num Pages: 287 pages, biography. BIC Classification: KC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 287
- Condition
- New
- SKU
- V9781349504145
- ISBN
- 9781349504145
Paperback
Condition: New
€ 127.06
€ 127.06
Hardcover. This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. Series: International Political Economy Series. Num Pages: 231 pages, biography. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 157 x 19. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780230573062
- ISBN
- 9780230573062
Hardback
Condition: New
€ 67.37
€ 67.37
Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2011
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273761136
- ISBN
- 9780273761136
Paperback
Condition: New
€ 21.01
€ 21.01
Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
- Condition
- Used, Very Good
- Publisher
- Cengage Learning
- Format
- Paperback
- Publication date
- 1997
- SKU
- KEX0268426
- ISBN
- 9780304334315
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. "Hardie investigates the link between the financialization - defined as the ability to trade risk - and the capacity of emerging market governments to borrow from private markets. He considers the government bond markets in Brazil, Lebanon and Turkey and includes interviews with 126 financial market actors"-- Series: International Political Economy Series. Num Pages: 231 pages, biography. BIC Classification: JPB; JPS; KCB; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349347889
- ISBN
- 9781349347889
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 19.99€ 14.72
€ 19.99
€ 14.72
Paperback. Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHMP; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 14. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9780761969471
- ISBN
- 9780761969471
Paperback
Condition: New
€ 190.80
€ 190.80
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9789063694357
- ISBN
- 9789063694357
Paperback
Condition: New
€ 40.99€ 29.43
€ 40.99
€ 29.43
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 42.99€ 33.72
€ 42.99
€ 33.72
Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren
Huber, Frank; Regier, Stefanie; Rinino, Maxim...
Paperback / so. Num Pages: 108 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 196.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 108
- Condition
- New
- SKU
- V9783834912268
- ISBN
- 9783834912268
Paperback
Condition: New
€ 76.30
€ 76.30
Paperback. A guide to succeeding in seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more. It presents research-based strategies responsible for filling more than one million seminar seats, to allow those with marketable knowledge to succeed in the seminar business. Num Pages: 288 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 191 x 26. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471527091
- ISBN
- 9780471527091
Paperback
Condition: New
€ 50.05€ 43.78
€ 50.05
€ 43.78
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001893
- ISBN
- 9783835001893
Paperback
Condition: New
€ 106.64
€ 106.64