Sales & marketing
Results 1041 - 1060 of 1315
Sales & marketing
Paperback. The private insights of the bestselling 'Father of Advertising', David Ogilvy Num Pages: 192 pages, Illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 134 x 16. Weight in Grams: 258.
- Publisher
- Profile Books Ltd
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2012
- Edition
- Main
- Condition
- New
- SKU
- V9781781250877
- ISBN
- 9781781250877
Paperback
Condition: New
€ 17.99€ 13.27
€ 17.99
€ 13.27
Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 234
- Condition
- New
- SKU
- V9780566088476
- ISBN
- 9780566088476
Hardback
Condition: New
€ 173.66
€ 173.66
Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478698
- ISBN
- 9780749478698
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. A history of the PR industry, and how it has shaped and corrupted politics. Num Pages: 240 pages, 8 figures. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 214 x 135 x 14. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Pluto Press United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780745326887
- ISBN
- 9780745326887
Paperback
Condition: New
€ 33.99€ 22.78
€ 33.99
€ 22.78
Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780631196389
- ISBN
- 9780631196389
Paperback
Condition: New
€ 50.86€ 43.91
€ 50.86
€ 43.91
Paperback. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Num Pages: 600 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 171 x 25. Weight in Grams: 748.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 600
- Condition
- New
- SKU
- V9780631211266
- ISBN
- 9780631211266
Paperback
Condition: New
€ 48.99€ 37.98
€ 48.99
€ 37.98
Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
- Publisher
- Wiley
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470900529
- ISBN
- 9780470900529
Hardback
Condition: New
€ 25.99€ 19.37
€ 25.99
€ 19.37
Paperback. The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 287 x 23. Weight in Grams: 366.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119272427
- ISBN
- 9781119272427
Paperback
Condition: New
€ 23.99€ 17.55
€ 23.99
€ 17.55
Hardcover. The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 227 x 31. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471706441
- ISBN
- 9780471706441
Hardback
Condition: New
€ 35.99€ 28.67
€ 35.99
€ 28.67
Hardcover. The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business. Num Pages: 592 pages, Ill. BIC Classification: KJS; KNS. Category: (UU) Undergraduate. Dimension: 234 x 194 x 32. Weight in Grams: 1000.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780471180340
- ISBN
- 9780471180340
Hardback
Condition: New
€ 289.34
€ 289.34
Paperback. Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 114 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 165 x 116 x 8. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 114
- Condition
- New
- SKU
- V9781841121963
- ISBN
- 9781841121963
Paperback
Condition: New
€ 13.51
€ 13.51
Paperback. In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed "guru's guru," joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy. Num Pages: 256 pages, Illustrations. BIC Classification: KJL; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 19. Weight in Grams: 342.
- Publisher
- Simon & Schuster
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2002
- Edition
- Reprint
- Condition
- New
- SKU
- V9780743207768
- ISBN
- 9780743207768
Paperback
Condition: New
€ 23.99€ 15.96
€ 23.99
€ 15.96
Paperback. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 15. Weight in Grams: 526.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470034507
- ISBN
- 9780470034507
Paperback
Condition: New
€ 64.97
€ 64.97
Hardback. Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner. Num Pages: 144 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 187 x 23. Weight in Grams: 730.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Glitterati Inc United States
- Number of pages
- 144
- Condition
- New
- SKU
- V9780979338472
- ISBN
- 9780979338472
Hardback
Condition: New
€ 21.76
€ 21.76
Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
- Publisher
- Phaidon Press Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843865
- ISBN
- 9780714843865
Paperback
Condition: New
€ 33.99€ 22.80
€ 33.99
€ 22.80
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 17. Weight in Grams: 338.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650368
- ISBN
- 9781632650368
Paperback
Condition: New
€ 17.53
€ 17.53
Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
- Publisher
- LID Publishing Inc
- Number of pages
- 104
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794469
- ISBN
- 9781907794469
Paperback
Condition: New
€ 17.99€ 14.50
€ 17.99
€ 14.50
Paperback. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600.
- Publisher
- Pearson Education (US)
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321985200
- ISBN
- 9780321985200
Paperback
Condition: New
€ 38.99€ 35.27
€ 38.99
€ 35.27
Paperback. David Peoples reveals how you can reach the decision makers at the top and clinch the sale. Ita s tougher than ever to win over todaya s customers, but it helps to have David Peoples on your side. This internationally known author, speaker, and sales trainer has already trained over 8,000 IBM salespeople in his highly successful sales program. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 16. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471581055
- ISBN
- 9780471581055
Paperback
Condition: New
€ 49.99€ 38.93
€ 49.99
€ 38.93
Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
- Publisher
- Simon & Schuster UK
- Format
- Paperback
- Publication date
- 2009
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781847398352
- ISBN
- 9781847398352
Paperback
Condition: New
€ 13.99€ 11.66
€ 13.99
€ 11.66