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Sales & marketing
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Sales & marketing
Paperback. The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Num Pages: 236 pages, black & white tables, diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 13. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470061299
- ISBN
- 9780470061299
Paperback
Condition: New
€ 62.59
€ 62.59
Paperback. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Num Pages: 536 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 22. Weight in Grams: 860.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781118921449
- ISBN
- 9781118921449
Paperback
Condition: New
€ 72.78
€ 72.78
Paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: KCH; KFF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 235 x 19. Weight in Grams: 428.
- Publisher
- Princeton University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- Reprint
- Condition
- New
- SKU
- V9780691168210
- ISBN
- 9780691168210
Paperback
Condition: New
€ 53.29€ 42.38
€ 53.29
€ 42.38
Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118844397
- ISBN
- 9781118844397
Hardback
Condition: New
€ 26.99€ 22.12
€ 26.99
€ 22.12
Hardcover. .
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 318
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118524541
- ISBN
- 9781118524541
Hardback
Condition: New
€ 27.37
€ 27.37
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415535236
- ISBN
- 9780415535236
Paperback
Condition: New
€ 65.15
€ 65.15
Paperback. Employee Management and Customer Service in the Retail Industry, by Gary Heil and Chris Thomas, attempts to combine the psychology of dealing with employees and customers with the practical realities of managing a retail business. Num Pages: 208 pages, , black & white illustrations. BIC Classification: KJMV2; KJSU; KNPR. Category: (P) Professional & Vocational. Dimension: 241 x 190 x 11. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780471723240
- ISBN
- 9780471723240
Paperback
Condition: New
€ 192.95
€ 192.95
Paperback. Num Pages: 360 pages, Illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 195 x 16. Weight in Grams: 856.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2012
- Edition
- Pap/Psc
- Condition
- New
- SKU
- V9780273727590
- ISBN
- 9780273727590
Paperback
Condition: New
€ 87.10
€ 87.10
Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780470563410
- ISBN
- 9780470563410
Hardback
Condition: New
€ 24.99€ 20.23
€ 24.99
€ 20.23
Hardcover. Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 27. Weight in Grams: 502.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470122457
- ISBN
- 9780470122457
Hardback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
CD-Audio. Shows that the future of business does not lie in hits, but in what used to be regarded as misses - the endlessly long tail of that same curve. This work takes a look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. Num Pages: 7 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 124 x 148 x 51. Weight in Grams: 356.
- Publisher
- Cornerstone United Kingdom
- Format
- CD
- Publication date
- 2007
- Condition
- New
- SKU
- V9781846570872
- ISBN
- 9781846570872
CD
Condition: New
€ 24.99€ 17.27
€ 24.99
€ 17.27
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 16.99€ 12.64
€ 16.99
€ 12.64
hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749454852
- ISBN
- 9780749454852
Hardback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Paperback. A guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 13. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780749461232
- ISBN
- 9780749461232
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Editor(s): Hartell, Cherese. Num Pages: 77 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 155 x 9. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781634820080
- ISBN
- 9781634820080
Paperback
Condition: New
€ 100.64€ 77.37
€ 100.64
€ 77.37
Hardcover. Editor(s): Wang, Chenglu. Num Pages: 288 pages, tables, graphs, charts. BIC Classification: 1FPC; KJS. Category: (G) General (US: Trade). Dimension: 262 x 189 x 21. Weight in Grams: 742.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781617616891
- ISBN
- 9781617616891
Hardback
Condition: New
€ 283.00€ 191.78
€ 283.00
€ 191.78
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 50.92€ 40.49
€ 50.92
€ 40.49
Paperback. Series: Cornell Hospitality Management: Best Practices. Num Pages: 192 pages. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 204 x 129 x 12. Weight in Grams: 198.
- Publisher
- Cornell University Press United States
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780801478192
- ISBN
- 9780801478192
Paperback
Condition: New
€ 17.99€ 17.42
€ 17.99
€ 17.42
Hardback. This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 298 x 21. Weight in Grams: 526.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781786354563
- ISBN
- 9781786354563
Hardback
Condition: New
€ 104.41
€ 104.41
Paperback. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780198736424
- ISBN
- 9780198736424
Paperback
Condition: New
€ 21.99€ 17.19
€ 21.99
€ 17.19