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Sales & marketing
Results 901 - 920 of 3937
Sales & marketing
Hardback. This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century. Num Pages: 217 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 16. Weight in Grams: 395.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 217
- Condition
- New
- SKU
- V9780333992869
- ISBN
- 9780333992869
Hardback
Condition: New
€ 127.58
€ 127.58
Paperback. Series: Strategie, Marketing und Informationsmanagement. Num Pages: 377 pages, 26 black & white illustrations, biography. BIC Classification: KJM; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 498.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 377
- Condition
- New
- SKU
- V9783658072490
- ISBN
- 9783658072490
Paperback
Condition: New
€ 67.21
€ 67.21
Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
- Publisher
- Nicholas Brealey Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781857885767
- ISBN
- 9781857885767
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Paperback. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 129 x 196 x 19. Weight in Grams: 222.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241959992
- ISBN
- 9780241959992
Paperback
Condition: New
€ 21.99€ 16.91
€ 21.99
€ 16.91
Hardcover. Editor(s): Heimann, Jim; Patton, Phil. Num Pages: 592 pages, colour illustrations. BIC Classification: AKC; AKL; KJSA; WGCB. Category: (G) General (US: Trade). Dimension: 199 x 159 x 41. Weight in Grams: 1440.
- Publisher
- TASCHEN Gmbh
- Format
- Hardback
- Publication date
- 2014
- Edition
- Multilingual
- Condition
- New
- SKU
- V9783836546157
- ISBN
- 9783836546157
Hardback
Condition: New
€ 26.99€ 20.41
€ 26.99
€ 20.41
Hardcover. There are plenty of professionals who are great at what they do but fail miserably at marketing their expertise and business. For them, this book presents a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate themselves from the competition and build profitable long-term relationships with clients. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 25. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470247532
- ISBN
- 9780470247532
Hardback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Die Marke in Der Marke. Bedeutung Und Macht DES Ingredient Branding.
Pfortsch, Waldemar; Muller, Indrajanto
Book. Num Pages: XXII, 204 S. 68 Abb. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 157 x 18. Weight in Grams: 454.
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540300571
- ISBN
- 9783540300571
Hardback
Condition: New
€ 61.83
€ 61.83
Hardback. BIC Classification: KJSP. Dimension: 244 x 170. Weight in Grams: 475.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834905963
- ISBN
- 9783834905963
Hardback
Condition: New
€ 84.03
€ 84.03
Paperback / so. Mit einem Geleitwort von Prof. Dr. Reinhard Hunerberg" Series: Forum Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834930880
- ISBN
- 9783834930880
Paperback
Condition: New
€ 77.69
€ 77.69
Hardcover. Num Pages: 205 pages, 15 black & white illustrations, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 380.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9781403936257
- ISBN
- 9781403936257
Hardback
Condition: New
€ 127.46
€ 127.46
Paperback. Num Pages: 192 pages, 15 black & white illustrations, biography. BIC Classification: JFFS; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 192
- Condition
- New
- SKU
- V9781349518487
- ISBN
- 9781349518487
Paperback
Condition: New
€ 126.53
€ 126.53
Paperback / so. Num Pages: 281 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 281
- Condition
- New
- SKU
- V9783835009394
- ISBN
- 9783835009394
Paperback
Condition: New
€ 88.87
€ 88.87
Hardback. Num Pages: 230 pages, 9 black & white illustrations, 266 colour illustrations, biography. BIC Classification: KCZ; KJSM; KNP; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 230
- Condition
- New
- SKU
- V9783319539546
- ISBN
- 9783319539546
Hardback
Condition: New
€ 150.26
€ 150.26
Paperback / so. Series: Forschung Und Praxis An der Fhwien der Wkw. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658051822
- ISBN
- 9783658051822
Paperback
Condition: New
€ 56.67
€ 56.67
Hardback. The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. Num Pages: 144 pages, 3 figures. BIC Classification: KJC; KJP; KJR; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 349.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137547354
- ISBN
- 9781137547354
Hardback
Condition: New
€ 66.28
€ 66.28
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KCB; KFF; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 73.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2
- Condition
- New
- SKU
- V9783658060992
- ISBN
- 9783658060992
Paperback
Condition: New
€ 23.61
€ 23.61
Paperback. Series: Essentials. Num Pages: 45 pages, black & white illustrations, bibliography. BIC Classification: KCB; KFF; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 86.
- Publisher
- Springer Gabler
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658084820
- ISBN
- 9783658084820
Paperback
Condition: New
€ 23.69
€ 23.69
Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9780470043929
- ISBN
- 9780470043929
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 14. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322867209
- ISBN
- 9783322867209
Paperback
Condition: New
€ 55.50
€ 55.50
Hardcover. Service Level Management (SLM) is a way of analyzing services viewed in the context of users or service consumers, their requirements, their priorities. This is the first book available which applies quality of service techniques and technologies to wireless/mobile networks 3G/UMTS. Num Pages: 180 pages, Illustrations. BIC Classification: KJSU; TJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780470848487
- ISBN
- 9780470848487
Hardback
Condition: New
€ 141.99
€ 141.99