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Sales & marketing

Results 881 - 900 of 1450

Sales & marketing

Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
Format
Paperback
Publication date
1988
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471635277
ISBN
9780471635277
Paperback
Condition: New

€ 230.89

Paperback. Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations. Editor(s): L'Etang, Jacquie; Pieczka, Magda. Num Pages: 528 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 255 x 183 x 29. Weight in Grams: 926.
Format
Paperback
Publication date
2006
Publisher
Taylor & Francis Inc United States
Number of pages
528
Condition
New
Edition
1st Edition
SKU
V9780805846188
ISBN
9780805846188
Paperback
Condition: New

€ 93.89

Num Pages: 192 pages, 372 color photos. BIC Classification: KJSA; KNSX. Category: (G) General (US: Trade). Dimension: 289 x 229 x 20. Weight in Grams: 1288.
Publication date
2007
Publisher
Schiffer Publishing Ltd United States
Number of pages
192
Condition
New
SKU
V9780764327414
ISBN
9780764327414
Paperback
Condition: New

€ 48.99
€ 32.18

Hardcover. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 212 pages, 12 figures, 4 black & white tables. BIC Classification: AV; KJS. Category: (G) General (US: Trade). Dimension: 144 x 224 x 18. Weight in Grams: 396.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
2013th Edition
Number of pages
200
Condition
New
SKU
V9781137271471
ISBN
9781137271471
Hardback
Condition: New

€ 82.92

Paperback. This book is for the many ambitious business owners, start-ups, entrepreneurs or professionals who want to grow their businesses or their practice. Num Pages: 272 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 142 x 25. Weight in Grams: 214.
Format
Paperback
Publication date
2016
Publisher
Robinson
Condition
New
SKU
V9781845286132
ISBN
9781845286132
Paperback
Condition: New

€ 11.99
€ 10.26

Hardcover. The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more. Num Pages: 120 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 147 x 16. Weight in Grams: 318.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons New York
Edition
1st Edition
Number of pages
120
Condition
New
SKU
V9780471236085
ISBN
9780471236085
Hardback
Condition: New

€ 46.99
€ 36.10

Hardcover. Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time. Num Pages: 272 pages, , black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 24. Weight in Grams: 466.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2008
Edition
2nd Edition
Condition
New
SKU
V9780470223390
ISBN
9780470223390
Hardback
Condition: New

€ 30.99
€ 21.95

Paperback. From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 163 x 147 x 24. Weight in Grams: 198.
Publisher
Penguin Books Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2004
Condition
New
SKU
V9780141015224
ISBN
9780141015224
Paperback
Condition: New

€ 17.99
€ 13.31

Hardcover.
Format
Hardback
Publication date
2001
Publisher
CABI Publishing United Kingdom
Edition
First
Number of pages
368
Condition
New
SKU
V9780851995359
ISBN
9780851995359
Hardback
Condition: New

€ 198.07

Hardback. This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field. Series: Insead Business Press. Num Pages: 183 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 167 x 16. Weight in Grams: 428.
Publisher
Palgrave Macmillan
Number of pages
178
Format
Hardback
Publication date
2006
Condition
New
SKU
V9780230006607
ISBN
9780230006607
Hardback
Condition: New

€ 63.89

Paperback. The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Editor(s): Ritchie, J. R. Brent; Goeldner, Charles R. Num Pages: 640 pages, black & white illustrations. BIC Classification: JHBC; KJSM; KNSG; KNSH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 208 x 36. Weight in Grams: 1430.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
640
Condition
New
SKU
V9780471582489
ISBN
9780471582489
Paperback
Condition: New

€ 151.06

Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
264
Condition
New
SKU
V9780470446287
ISBN
9780470446287
Paperback
Condition: New

€ 51.99
€ 39.72

Hardcover. Now fully revised and updated--a powerful, customer-focused tool for business improvement Now in a Second Edition, Business Process Mapping is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 29. Weight in Grams: 544.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
336
Condition
New
SKU
V9780470444580
ISBN
9780470444580
Hardback
Condition: New

€ 68.74
€ 57.77

paperback. Series: Routledge Library Editions: Consumer Behaviour. Num Pages: 354 pages, black & white illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 216 x 138 x 19. Weight in Grams: 408.
Format
Paperback
Publication date
2016
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
354
Condition
New
Edition
1st Edition
SKU
V9781138838246
ISBN
9781138838246
Paperback
Condition: New

€ 58.61

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
10th Edition
Condition
New
SKU
V9781337282659
ISBN
9781337282659
Paperback
Condition: New

€ 100.91

Hardcover. Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. Num Pages: 224 pages, 20 black & white illustrations, 10 charts. BIC Classification: KJC; KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 160 x 21. Weight in Grams: 384.
Publisher
Palgrave Macmillan
Number of pages
224
Format
Hardback
Publication date
2013
Edition
2013 ed.
Condition
New
SKU
V9781137003072
ISBN
9781137003072
Hardback
Condition: New

€ 52.99
€ 18.82

Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780415533584
ISBN
9780415533584
Paperback
Condition: New

€ 63.65

Hardcover. A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. Num Pages: 221 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 235 x 19. Weight in Grams: 484.
Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
224
Condition
New
SKU
V9780230220324
ISBN
9780230220324
Hardback
Condition: New

€ 64.43

Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118092217
ISBN
9781118092217
Hardback
Condition: New

€ 32.99
€ 25.74

Hardback. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119265702
ISBN
9781119265702
Hardback
Condition: New

€ 52.99
€ 37.15

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