Sales & marketing
Results 881 - 900 of 2197
Sales & marketing
Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217847
- ISBN
- 9780823217847
Paperback
Condition: New
€ 32.99€ 29.58
€ 32.99
€ 29.58
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783835008311
- ISBN
- 9783835008311
Paperback
Condition: New
€ 79.60
€ 79.60
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783834900364
- ISBN
- 9783834900364
Hardback
Condition: New
€ 84.46
€ 84.46
Paperback. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Num Pages: 432 pages, black & white tables, figures. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 239 x 171 x 25. Weight in Grams: 756.
- Publisher
- SAGE Publications Inc United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781412911221
- ISBN
- 9781412911221
Paperback
Condition: New
€ 74.87
€ 74.87
Hardcover. Num Pages: 174 pages, biography. BIC Classification: 1DF; 1DV; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 375.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Edition
- 2nd Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781403947505
- ISBN
- 9781403947505
Hardback
Condition: New
€ 66.44
€ 66.44
Hardback. Num Pages: 220 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave USA United States
- Number of pages
- 220
- Condition
- New
- SKU
- V9781403991737
- ISBN
- 9781403991737
Hardback
Condition: New
€ 66.82
€ 66.82
Paperback. Combine social media with traditional marketing techniques for solid results! * Explains how companies can drive their sales and make their marketing more effective by combining traditional marketing techniques with new methods such as social media. Num Pages: 270 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 20. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 270
- Condition
- New
- SKU
- V9781118156292
- ISBN
- 9781118156292
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Paperback. Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Num Pages: 256 pages. BIC Classification: AKP; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 203 x 14. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118027066
- ISBN
- 9781118027066
Paperback
Condition: New
€ 66.04
€ 66.04
Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
- Publisher
- Fairchild Pubns
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781563677380
- ISBN
- 9781563677380
Paperback
Condition: New
€ 125.38
€ 125.38
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834924940
- ISBN
- 9783834924940
Paperback
Condition: New
€ 94.20
€ 94.20
Paperback. Editor(s): Len-Rios, Maria; Perry, Earnest. Num Pages: 272 pages, 7 black & white tables, 39 black & white halftones. BIC Classification: JFD; KJSP; KNTJ; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 178. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138784895
- ISBN
- 9781138784895
Paperback
Condition: New
€ 64.78
€ 64.78
Hardcover. A top social media guru shares the secrets to expanding your business through relationships
People have always done business with people they know, like, and trust. That's the essence of "relationship marketing. " Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Num Pages: 238 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 462.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118063064
- ISBN
- 9781118063064
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471296799
- ISBN
- 9780471296799
Hardback
Condition: New
€ 194.22
€ 194.22
Paperback. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- SAGE Publications Inc United States
- Edition
- Second Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781412987240
- ISBN
- 9781412987240
Paperback
Condition: New
€ 163.67
€ 163.67
Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
- Publisher
- McGraw-Hill Education - Europe New York
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2001
- Edition
- Illustrated
- Condition
- New
- SKU
- V9780071364157
- ISBN
- 9780071364157
Hardback
Condition: New
€ 35.99€ 26.09
€ 35.99
€ 26.09
Paperback. Marcus Liehr untersucht, wie individuelle Kritische Massen empirisch bestimmt werden konnen. Hierzu schlagt er mit der Hierarchischen Limit Conjoint-Analyse eine Variante der traditionellen Conjoint-Analyse vor, die er am Beispiel der Adoption eines UMTS-fahigen Kamera-Handys empirisch auf ihre Eignung uberpruft." Num Pages: 317 pages, 3 black & white illustrations, 22 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 317
- Condition
- New
- SKU
- V9783824483525
- ISBN
- 9783824483525
Paperback
Condition: New
€ 94.37
€ 94.37
paperback. Series: Rechnungswesen Und Controlling. Num Pages: 380 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Weight in Grams: 521.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 380
- Condition
- New
- Edition
- 2000th Edition
- SKU
- V9783824471652
- ISBN
- 9783824471652
Paperback
Condition: New
€ 72.96
€ 72.96
Paperback. Marcus Fuchs entwickelt eine theoretische Erklarungsskizze zur Wirkung der Verpackungsgestaltung auf die Akzeptanz von Markenerweiterungen. In umfangreichen empirischen Studien erweitert er funf bereits auf dem Markt befindliche FMCG-Marken in nahe und ferne Warengruppen und uberpruft auf diese Weise die Wirkungszusammenhange." Series: Marken- Und Produktmanagement. Num Pages: 446 pages, 63 black & white illustrations, 7 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 446
- Condition
- New
- SKU
- V9783824482108
- ISBN
- 9783824482108
Paperback
Condition: New
€ 73.32
€ 73.32
Paperback. Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations- & Kommunikationsprozesse zwischen Automobilhersteller und -zulieferer optimiert. Series: Internationalisierung und Management. Num Pages: 388 pages, 33 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 495.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 388
- Condition
- New
- SKU
- V9783835000834
- ISBN
- 9783835000834
Paperback
Condition: New
€ 100.50
€ 100.50
Hardback. This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Num Pages: 240 pages, Illustrations. BIC Classification: AK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 166 x 19. Weight in Grams: 502.
- Edition
- 2010th Edition
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230224186
- ISBN
- 9780230224186
Hardback
Condition: New
€ 72.97
€ 72.97