Sales & marketing
Results 2601 - 2620 of 2691
Sales & marketing
Cultural Psychology: A Special Issue of the journal of Consumer Psycho...
. Ed(S): Maheswaran, Durairaj; Shavitt, Sharo...
paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Psychology Press United States
- Number of pages
- 70
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805897777
- ISBN
- 9780805897777
Paperback
Condition: New
€ 36.19
€ 36.19
Hardback. Editor(s): Loock, Herbert; Steppeler, Hubert. Num Pages: 502 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1030.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 502
- Condition
- New
- SKU
- V9783834924803
- ISBN
- 9783834924803
Hardback
Condition: New
€ 155.76
€ 155.76
Paperback. Since September 11, 2001, long-standing debates over the nature and proper extent of executive power have assumed a fresh urgency. In this book eleven leading scholars of American politics and political theory address the idea of executive power. Editor(s): Liebert, Hugh; McDowell, Gary L. Series: Jepson Studies in Leadership. Num Pages: 238 pages, biography. BIC Classification: KJC; KJG; KJM; KJR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 238
- Condition
- New
- SKU
- V9781349342488
- ISBN
- 9781349342488
Paperback
Condition: New
€ 66.49
€ 66.49
Harnessing Place Branding through Cultural Entrepreneurship
. Ed(S): Lemmetyinen, Arja; Hakala, Ulla
paperback. This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities. Editor(s): Lemmetyinen, Arja; Hakala, Ulla. Num Pages: 292 pages, biography. BIC Classification: KC; KJC; KJH; KJS; KJVS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- Edition
- 1st ed. 2015
- SKU
- V9781349499434
- ISBN
- 9781349499434
Paperback
Condition: New
€ 138.13
€ 138.13
Hardback. Studies the effects of relationship networks on the ability of corporate players (firms and their members) to attain their professional goals. By explicitly connecting social networks to the goals of corporate players, this book provides a unifying framework to the study of social capital in an organizational context. Editor(s): Leenders, Roger T. A. J.; Gabbay, Shaul M. Num Pages: 562 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 984.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 562
- Condition
- New
- SKU
- V9780792385011
- ISBN
- 9780792385011
Hardback
Condition: New
€ 260.43
€ 260.43
Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 442
- Condition
- New
- SKU
- V9780792393887
- ISBN
- 9780792393887
Hardback
Condition: New
€ 294.22
€ 294.22
Paperback. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 448 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 625.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Germany
- Number of pages
- 448
- Condition
- New
- SKU
- V9783834946492
- ISBN
- 9783834946492
Paperback
Condition: New
€ 68.71
€ 68.71
Paperback. Editor(s): Krafft, Manfred; Gerdes, Jurgen. Series: ZfB Special Issue. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907288
- ISBN
- 9783834907288
Paperback
Condition: New
€ 57.29€ 51.31
€ 57.29
€ 51.31
Hardback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Jacob, Frank; S Llner, Albrecht; Sollner, Albrecht. Num Pages: 812 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 44. Weight in Grams: 1524.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 812
- Condition
- New
- SKU
- V9783834900913
- ISBN
- 9783834900913
Hardback
Condition: New
€ 181.16
€ 181.16
Hardback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar; Jacob, Frank; Sollner, Albrecht. Num Pages: 368 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 368
- Condition
- New
- SKU
- V9783834930194
- ISBN
- 9783834930194
Hardback
Condition: New
€ 92.65
€ 92.65
Hardback. Editor(s): Kemp, Sarah; Hort, Joanne; Hollowood, Tracey. Num Pages: 320 pages. BIC Classification: KJMV6; KJSM; TT. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Format
- Hardback
- Publication date
- 2019
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470671405
- ISBN
- 9780470671405
Hardback
Condition: New
€ 181.01
€ 181.01
Hardback. Editor(s): Jin, Byoungho; Cedrola, Elena. Series: Palgrave Studies in Practice: Global Fashion Brand Management. Num Pages: 188 pages, 46 black & white illustrations, biography. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 188
- Condition
- New
- SKU
- V9781137523426
- ISBN
- 9781137523426
Hardback
Condition: New
€ 83.91
€ 83.91
Paperback. Die sich aus der Globalisierung der Markte ergebenden Themen "Interkulturelle Aspekte der Unternehmenskommunikation," "Interkulturelles Training" sowie "Innovation und Kreativitat in der Werbung" werden aus sprachwissenschaftlicher, psychologischer und wirtschaftswissenschaftlicher Sicht untersucht." Editor(s): Janich, Nina; Neuendorff, Dagmar. Series: Europaische Kulturen in der Wirtschaftskommunikation. Num Pages: 312 pages, 16 black & white illustrations, 6 black & white tables. BIC Classification: JHB; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 401.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 312
- Condition
- New
- SKU
- V9783824444663
- ISBN
- 9783824444663
Paperback
Condition: New
€ 95.13
€ 95.13
Hardback. This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. Editor(s): Hooley, Graham J.; etc.; Loveridge, Ray (Professor of Strategic Management, Aston Business School, Aston University, Birmingham); Wilson, David (Professor of Strategic Management, Warwick Business School, University of Warwick, Coventry). Series: Academy of International Business. Num Pages: 295 pages, biography. BIC Classification: KJK; KJM; KJS; KJVG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 21. Weight in Grams: 526.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 295
- Condition
- New
- SKU
- V9780333699430
- ISBN
- 9780333699430
Hardback
Condition: New
€ 195.99
€ 195.99
Paperback. Editor(s): Hood, N.; Kilis, Robert; Vahlne, Jan-Erik. Num Pages: 314 pages, biography. BIC Classification: GTF; JP; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 314
- Condition
- New
- SKU
- V9781349253968
- ISBN
- 9781349253968
Paperback
Condition: New
€ 128.35
€ 128.35
Hardback. Editor(s): Holzm]ller, Hartmut H; Schuh, Arnold; Holzmuller, Hartmut H. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 23. Weight in Grams: 758.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 416
- Condition
- New
- SKU
- V9783790815856
- ISBN
- 9783790815856
Hardback
Condition: New
€ 153.44
€ 153.44
Paperback / so. Editor(s): Hippner, Hajo; Wilde, Klaus-Dieter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 31. Weight in Grams: 953.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409125208
- ISBN
- 9783409125208
Paperback
Condition: New
€ 82.56
€ 82.56
Paperback / so. Editor(s): Hippner, Hajo; Wilde, Klaus-Dieter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 880.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409125192
- ISBN
- 9783409125192
Paperback
Condition: New
€ 82.01
€ 82.01
Hardback. Editor(s): Hippner, Hajo; Hubrich, Beate; Wilde, Klaus-Dieter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 46. Weight in Grams: 1574.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783834925503
- ISBN
- 9783834925503
Hardback
Condition: New
€ 181.53
€ 181.53
paperback. Die Autoren prasentieren den Erkenntnisstand hinsichtlich aktueller Instrumente, Einfuhrungskonzepte sowie notwendiger Organisation und Technik. Durch die Einbindung zahlreicher Praxisbeispiele werden der Nutzen und die Einsatzmoglichkeiten von CRM in der Unternehmenspraxis anschaulich unterstutzt. " Editor(s): Helmke, Stefan; Dangelmaier, Wilhelm. Num Pages: 456 pages, 175 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 24. Weight in Grams: 765.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Germany
- Edition
- 2001st Edition
- Number of pages
- 456
- Condition
- New
- SKU
- V9783409117678
- ISBN
- 9783409117678
Paperback
Condition: New
€ 75.28
€ 75.28