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Sales & marketing
Results 2601 - 2620 of 3941
Sales & marketing
Paperback / so. Series: Handel Und Internationales Marketing Retailing and Internati. Num Pages: black & white illustrations, colour illustrations, colour tables, bibliography. BIC Classification: JFD; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658150884
- ISBN
- 9783658150884
Paperback
Condition: New
€ 78.50
€ 78.50
Paperback / so. Mit einem Geleitwort von Prof. Dr. Stefan Schaltegger Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834924377
- ISBN
- 9783834924377
Paperback
Condition: New
€ 94.43
€ 94.43
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783834939456
- ISBN
- 9783834939456
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour. Num Pages: 462 pages, Illustrations. BIC Classification: JFFT; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 29. Weight in Grams: 776.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 462
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9788763001984
- ISBN
- 9788763001984
Paperback
Condition: New
€ 52.32€ 41.71
€ 52.32
€ 41.71
The Power of Customer Misbehavior. Drive Growth and Innovation by Lear...
Fisher, M.; Abbott, M.; Lyytinen, Kalle
Paperback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, biography. BIC Classification: KCM; KJE; KJS; KJSM; KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349467792
- ISBN
- 9781349467792
Paperback
Condition: New
€ 48.15
€ 48.15
Kulturelle Anforderungen an Das Markenmanagement Im Profisport
Fischer, Rainer (Fraunhofer Ime, Aachen, Germ...
Paperback / so. Series: Bestmasters. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658050696
- ISBN
- 9783658050696
Paperback
Condition: New
€ 72.46
€ 72.46
Multi-Channel-Fundraising - Clever Kommunizieren, Mehr Spender Gewinne...
Fischer, Kai; Neumann, Andre
Paperback. Die Autoren stellen das mogliche Zusammenwirken verschiedener Kommunikationskanale wie personliche Kommunikation, Telefon und Mailing, Internet, Handy, SMS sowie Massenmedien vor. Die Prasentation einer angepassten Database macht das Buch zu einem wichtigen Werkzeug erfolgreicher Mittelbeschaffung." Num Pages: 219 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Germany
- Number of pages
- 219
- Condition
- New
- SKU
- V9783409120067
- ISBN
- 9783409120067
Paperback
Condition: New
€ 72.44
€ 72.44
Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
- Condition
- Used, Very Good
- Publisher
- HarperCollins Publishers
- Format
- Hardback
- Publication date
- 2001
- SKU
- KSG0011991
- ISBN
- 9780007112296
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Num Pages: 200 pages, 19 black & white illustrations, 7 black & white tables, 18 black & white halftones, 1 bla. BIC Classification: KJS; KNTC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138013360
- ISBN
- 9781138013360
Paperback
Condition: New
€ 66.69
€ 66.69
Käuferverhalten bei legalen Musikdownloads: Auswahlverhalten, Qualit...
Ferdinand Emanuel Schwenkert
paperback. Num Pages: 271 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 271
- Condition
- New
- Edition
- 2006th Edition
- SKU
- V9783835005082
- ISBN
- 9783835005082
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 168.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783658159580
- ISBN
- 9783658159580
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback. Series: Contributions to Economics. Num Pages: 302 pages, 32 black & white illustrations, 25 black & white tables, biography. BIC Classification: KCN; KJMV6; KJSM; RNU; TVB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 302
- Condition
- New
- SKU
- V9783319367644
- ISBN
- 9783319367644
Paperback
Condition: New
€ 66.76
€ 66.76
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; UKP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 195.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658109493
- ISBN
- 9783658109493
Paperback
Condition: New
€ 46.56
€ 46.56
paperback. Series: Bestmasters. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783658045166
- ISBN
- 9783658045166
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback / so. Series: Betriebswirtschaftslehre F R Technologie Und Innovation. Num Pages: 333 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 333
- Condition
- New
- SKU
- V9783835006409
- ISBN
- 9783835006409
Paperback
Condition: New
€ 78.09
€ 78.09
Paperback. This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry. Series: Management for Professionals. Num Pages: 193 pages, 14 black & white tables, biography. BIC Classification: KFF; KJQ; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2 Rev ed
- Number of pages
- 193
- Condition
- New
- SKU
- V9783642435645
- ISBN
- 9783642435645
Paperback
Condition: New
€ 71.33
€ 71.33
Paperback. Num Pages: 172 pages, 13 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 10. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2003
- Number of pages
- 172
- Condition
- New
- SKU
- V9783642078859
- ISBN
- 9783642078859
Paperback
Condition: New
€ 65.92
€ 65.92
Hardback. Explaining the right way to apply customer relationship management (CRM) systems under a business perspective, this book offers a theoretical and practical view on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Num Pages: 172 pages, 13 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 980.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 172
- Condition
- New
- SKU
- V9783540440017
- ISBN
- 9783540440017
Hardback
Condition: New
€ 70.46
€ 70.46
Hardcover. This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry. Series: Management for Professionals. Num Pages: 181 pages, 14 black & white tables, biography. BIC Classification: KFF; KJQ; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 242 x 153 x 16. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2nd ed. 2013
- Number of pages
- 240
- Condition
- New
- SKU
- V9783642355530
- ISBN
- 9783642355530
Hardback
Condition: New
€ 66.95
€ 66.95
Paperback. Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Series: PR in Practice. Num Pages: 208 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 16. Weight in Grams: 392.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2009
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749456405
- ISBN
- 9780749456405
Paperback
Condition: New
€ 33.99€ 21.07
€ 33.99
€ 21.07