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Sales & marketing
Results 2821 - 2840 of 3874
Sales & marketing
Paperback. Num Pages: 67 pages, biography. BIC Classification: KJS; LNCB. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 4. Weight in Grams: 113.
- Format
- Paperback
- Publication date
- 1964
- Publisher
- Springer Netherlands
- Number of pages
- 67
- Condition
- New
- SKU
- V9789401500319
- ISBN
- 9789401500319
Paperback
Condition: New
€ 64.71
€ 64.71
Paperback. Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 114 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 165 x 116 x 8. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 114
- Condition
- New
- SKU
- V9781841121963
- ISBN
- 9781841121963
Paperback
Condition: New
€ 15.99€ 13.65
€ 15.99
€ 13.65
Paperback. In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed "guru's guru," joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy. Num Pages: 256 pages, Illustrations. BIC Classification: KJL; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 19. Weight in Grams: 342.
- Publisher
- Simon & Schuster
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2002
- Edition
- Reprint
- Condition
- New
- SKU
- V9780743207768
- ISBN
- 9780743207768
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardback. David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role. Num Pages: 205 pages, biography. BIC Classification: 1HFGU; ASD; JFC; JHMC; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 405.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 205
- Condition
- New
- SKU
- V9781137549396
- ISBN
- 9781137549396
Hardback
Condition: New
€ 127.40
€ 127.40
Paperback. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 15. Weight in Grams: 526.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470034507
- ISBN
- 9780470034507
Paperback
Condition: New
€ 65.65
€ 65.65
Paperback. Num Pages: 240 pages, biography. BIC Classification: KC; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 240
- Condition
- New
- SKU
- V9781349488957
- ISBN
- 9781349488957
Paperback
Condition: New
€ 27.99€ 24.21
€ 27.99
€ 24.21
Hardback. Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner. Num Pages: 144 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 187 x 23. Weight in Grams: 730.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Glitterati Inc United States
- Number of pages
- 144
- Condition
- New
- SKU
- V9780979338472
- ISBN
- 9780979338472
Hardback
Condition: New
€ 22.91
€ 22.91
Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
- Publisher
- Phaidon Press Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843865
- ISBN
- 9780714843865
Paperback
Condition: New
€ 33.99€ 23.02
€ 33.99
€ 23.02
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 17. Weight in Grams: 338.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650368
- ISBN
- 9781632650368
Paperback
Condition: New
€ 18.41
€ 18.41
Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
- Publisher
- LID Publishing Inc
- Number of pages
- 104
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794469
- ISBN
- 9781907794469
Paperback
Condition: New
€ 17.99€ 14.54
€ 17.99
€ 14.54
Paperback. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600.
- Publisher
- Pearson Education (US)
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321985200
- ISBN
- 9780321985200
Paperback
Condition: New
€ 40.99€ 33.69
€ 40.99
€ 33.69
Paperback. David Peoples reveals how you can reach the decision makers at the top and clinch the sale. Ita s tougher than ever to win over todaya s customers, but it helps to have David Peoples on your side. This internationally known author, speaker, and sales trainer has already trained over 8,000 IBM salespeople in his highly successful sales program. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 16. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471581055
- ISBN
- 9780471581055
Paperback
Condition: New
€ 50.99€ 39.45
€ 50.99
€ 39.45
Paperback. Num Pages: 183 pages, 55 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 10. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 183
- Condition
- New
- SKU
- V9781484208755
- ISBN
- 9781484208755
Paperback
Condition: New
€ 32.99€ 27.23
€ 32.99
€ 27.23
Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
- Publisher
- Simon & Schuster UK
- Format
- Paperback
- Publication date
- 2009
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781847398352
- ISBN
- 9781847398352
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 400
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470613580
- ISBN
- 9780470613580
Hardback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
- Publisher
- Simon & Schuster Ltd
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781849830409
- ISBN
- 9781849830409
Paperback
Condition: New
€ 15.99€ 11.57
€ 15.99
€ 11.57
Hardcover. Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. Num Pages: 224 pages, Illustrations, map. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471267720
- ISBN
- 9780471267720
Hardback
Condition: New
€ 38.99€ 30.86
€ 38.99
€ 30.86
Hardcover. The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast.. Num Pages: 238 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 152 x 22. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 238
- Condition
- New
- SKU
- V9780470504895
- ISBN
- 9780470504895
Hardback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Hardcover. If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 150 x 22. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- HAR/CDR
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470243367
- ISBN
- 9780470243367
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJMT; KJS. Category: (G) General (US: Trade). Dimension: 210 x 133 x 16. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Career Press United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601632623
- ISBN
- 9781601632623
Paperback
Condition: New
€ 17.99€ 16.89
€ 17.99
€ 16.89