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Sales & marketing
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Sales & marketing
Digital Wine: How QR Codes Facilitate New Markets for Small Wine Indus...
Brabazon, Tara, Winter, Mick, Gandy, Bryn
Paperback. Series: SpringerBriefs in Business. Num Pages: 135 pages, 36 black & white illustrations, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 9. Weight in Grams: 238.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9789812870582
- ISBN
- 9789812870582
Paperback
Condition: New
€ 65.38
€ 65.38
Lost Brands - Vom Aufstieg Und Niedergang Starker Marken
Br Ckner, Michael; Brueckner, Michael; Bruckn...
Paperback / so. Num Pages: 163 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Number of pages
- 163
- Condition
- New
- SKU
- V9783834928207
- ISBN
- 9783834928207
Paperback
Condition: New
€ 50.37
€ 50.37
Hardback. Num Pages: 223 pages, 59 black & white illustrations, biography. BIC Classification: KCN; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Singapore Singapore
- Edition
- 1st ed. 2017
- Number of pages
- 223
- Condition
- New
- SKU
- V9789811035982
- ISBN
- 9789811035982
Hardback
Condition: New
€ 150.30
€ 150.30
paperback. Series: Management for Professionals. Num Pages: 263 pages, 98 black & white illustrations, biography. BIC Classification: KJMV6; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 409.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 263
- Condition
- New
- SKU
- V9783319381305
- ISBN
- 9783319381305
Paperback
Condition: New
€ 66.42
€ 66.42
Growth Through Innovation: Managing the Technology-Driven Enterprise (...
Boutellier, Roman, Heinzen, Mareike
Hardcover. Growth Through Innovation Series: Management for Professionals. Num Pages: 252 pages, 98 black & white illustrations, biography. BIC Classification: KJMV6; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 244 x 160 x 19. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319040158
- ISBN
- 9783319040158
Hardback
Condition: New
€ 67.57
€ 67.57
Die Zukunft Der Werbeagenturen. Strategische Planung ALS Innovationsmo...
Botzenhardt, Florian; Patzmann, Jens Uwe
Paperback / so. Num Pages: 175 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 10. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 175
- Condition
- New
- SKU
- V9783834927019
- ISBN
- 9783834927019
Paperback
Condition: New
€ 55.91
€ 55.91
Paperback. As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society? Series: Consumption and Public Life. Num Pages: 259 pages, biography. BIC Classification: JHB; JPA; KJS; RNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 259
- Condition
- New
- SKU
- V9781349359141
- ISBN
- 9781349359141
Paperback
Condition: New
€ 126.94
€ 126.94
Presents a mathematical treatment of Suzumura consistency, an alternative to established coherence properties such as transitivity, quasi-transitivity, or acyclicity. This title discusses applications in individual and social choice theory, fields important not only to economics but also to philosophy and political science. Num Pages: 230 pages, 1 table. BIC Classification: JFFP; KCA; KJMD; KJQ; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 476.
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9780674052994
- ISBN
- 9780674052994
Paperback
Condition: New
€ 54.60€ 50.74
€ 54.60
€ 50.74
Paperback / so. Num Pages: 93 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; TBC. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 136.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Vieweg+teubner Verlag United States
- Number of pages
- 93
- Condition
- New
- SKU
- V9783322908292
- ISBN
- 9783322908292
Paperback
Condition: New
€ 59.46
€ 59.46
Paperback / so. Series: Werbe- Und Markenforschung. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 29. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783835002579
- ISBN
- 9783835002579
Paperback
Condition: New
€ 107.96
€ 107.96
Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 9. Weight in Grams: 260.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Jossey Bass San Francisco
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780787909383
- ISBN
- 9780787909383
Paperback
Condition: New
€ 30.99€ 24.23
€ 30.99
€ 24.23
Paperback. Num Pages: 75 pages, black & white illustrations. BIC Classification: JNRV; KJMV2; KJSU. Category: (P) Professional & Vocational. Dimension: 280 x 210 x 5. Weight in Grams: 212.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Pfeiffer & Co ,U.S. United States
- Edition
- 1st Edition
- Number of pages
- 75
- Condition
- New
- SKU
- V9780883904732
- ISBN
- 9780883904732
Paperback
Condition: New
€ 36.27
€ 36.27
Hardcover. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pages, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471395621
- ISBN
- 9780471395621
Hardback
Condition: New
€ 50.50€ 43.78
€ 50.50
€ 43.78
Impact of Incentives and Interview Methods on Response Quantity and Qu...
Bonke, Jens; Fallesen, Peter
Paperback. In parallel with the trend towards conducting more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance to cash incentives. Num Pages: 33 pages, tables & charts. BIC Classification: JHBC; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 168 x 4. Weight in Grams: 92.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Rockwool Foundation Research Unit Denmark
- Number of pages
- 33
- Condition
- New
- SKU
- V9788790199210
- ISBN
- 9788790199210
Paperback
Condition: New
€ 8.99€ 8.42
€ 8.99
€ 8.42
Paperback. Num Pages: 187 pages, biography. BIC Classification: JHB; JPA; JPP; JPSN; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 187
- Condition
- New
- SKU
- V9781349473939
- ISBN
- 9781349473939
Paperback
Condition: New
€ 65.58
€ 65.58
Die Ausstellung als Marke: Erfolgreiches Projektmanagement in Marketin...
Bohme, Katrin; Peter, Ulrike
paperback. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: AB; GTC; JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer VS United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783531178035
- ISBN
- 9783531178035
Paperback
Condition: New
€ 49.55
€ 49.55
Paperback. Num Pages: 100 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 159 x 229 x 11. Weight in Grams: 230.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634850711
- ISBN
- 9781634850711
Paperback
Condition: New
€ 137.82€ 104.77
€ 137.82
€ 104.77
Paperback. Num Pages: 316 pages, 146 black & white illustrations, 58 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 415.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 316
- Condition
- New
- SKU
- V9783824407873
- ISBN
- 9783824407873
Paperback
Condition: New
€ 88.87
€ 88.87
Paperback / so. Series: Wirtschaftsinformatik / Duv Wirtschaftsinformatik. Num Pages: 387 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 387
- Condition
- New
- SKU
- V9783824407569
- ISBN
- 9783824407569
Paperback
Condition: New
€ 89.66
€ 89.66
Hardcover. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Editor(s): Calder, Bobby J. Num Pages: 304 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470119860
- ISBN
- 9780470119860
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13