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Sales & marketing
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Sales & marketing
Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118958087
- ISBN
- 9781118958087
Paperback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
The Quintessence of Marketing: What You Really Need to Know to Manage ...
Bickhoff, Nils, Hollensen, Svend, Opresnik, M...
Hardcover. The Quintessence of Marketing Series: Quintessence Series. Num Pages: 150 pages, 46 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 161 x 14. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783642454431
- ISBN
- 9783642454431
Hardback
Condition: New
€ 61.15
€ 61.15
Paperback. This book provides a comprehensive roadmap to eight fundamental principles of successful implementation of strategic outsourcing programmes, offering down-to-earth guidance on decision-making and programme management, enhanced with detailed illustrations. Series: Management for Professionals. Num Pages: 228 pages, 54 black & white tables, biography. BIC Classification: KJC; KJM; KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 391.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 228
- Condition
- New
- SKU
- V9783642271021
- ISBN
- 9783642271021
Paperback
Condition: New
€ 66.95
€ 66.95
Redesigning Manufacturing: Reimagining the Business of Making in the U...
Beverland, Michael, Nielsen, Beverley, Pryce,...
Hardcover. Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results. Num Pages: 216 pages, 16 figures, 6 black & white tables. BIC Classification: 1DBK; KJS; KND. Category: (P) Professional & Vocational. Dimension: 224 x 145 x 18. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137465214
- ISBN
- 9781137465214
Hardback
Condition: New
€ 66.54
€ 66.54
Paperback. Num Pages: 210 pages, biography. BIC Classification: KCM; KJC; KJS; KN; TGP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 210
- Condition
- New
- SKU
- V9781349499458
- ISBN
- 9781349499458
Paperback
Condition: New
€ 65.77
€ 65.77
Paperback / so. Num Pages: 327 pages, black & white illustrations, bibliography. BIC Classification: KJS; LNCB. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Number of pages
- 327
- Condition
- New
- SKU
- V9783834943620
- ISBN
- 9783834943620
Paperback
Condition: New
€ 89.04
€ 89.04
Paperback / so. Num Pages: 421 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 644.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 421
- Condition
- New
- SKU
- V9783834914521
- ISBN
- 9783834914521
Paperback
Condition: New
€ 95.83
€ 95.83
Paperback. Num Pages: 365 pages, 49 black & white illustrations, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 365
- Condition
- New
- SKU
- V9783658145767
- ISBN
- 9783658145767
Paperback
Condition: New
€ 66.85
€ 66.85
Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 199 pages, 9 black & white illustrations, 43 black & white tables, biography. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 210 x 149 x 11. Weight in Grams: 266.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9783658015954
- ISBN
- 9783658015954
Paperback
Condition: New
€ 65.74
€ 65.74
Strategische Unternehmungsfuhrung Und F&E-Management
Berthel, Jurgen; Herzhoff, Sabine; Schmitz, G...
Paperback. Num Pages: 284 pages, 1 black & white illustrations, 16 black & white tables. BIC Classification: KJS; KJU; TBJ. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 525.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 284
- Condition
- New
- SKU
- V9783540524052
- ISBN
- 9783540524052
Paperback
Condition: New
€ 84.03
€ 84.03
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KFF; KJC; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835006218
- ISBN
- 9783835006218
Paperback
Condition: New
€ 83.55
€ 83.55
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2
- Condition
- New
- SKU
- V9783658043575
- ISBN
- 9783658043575
Hardback
Condition: New
€ 89.98
€ 89.98
Paperback / so. Num Pages: 145 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 145
- Condition
- New
- SKU
- V9783658038205
- ISBN
- 9783658038205
Paperback
Condition: New
€ 55.88
€ 55.88
Paperback / so. Optimaler Vorlesungsbegleiter - insbesondere fur das Grundstudium der BWL. Ausfuhrliche Darstellungen, zahlreiche Abbildungen, viele Beispiele. Leser konnen ihr Wissen durch Ubungsaufgaben abfragen und Ergebnisse anhand von Kurzlosungen selbst kontrollieren.." Series: Springer-Lehrbuch. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540693406
- ISBN
- 9783540693406
Paperback
Condition: New
€ 44.85
€ 44.85
Paperback. Auf empirischer Basis untersucht Bernd-Holger Kopler die marketingrelevanten Merkmale von Ausstellungen und das grundsatzliche Marketingverstandnis fur diesen Sektor. Er zeigt auf, welche Potentiale der Marketingeinsatz dem Ausstellungswesen eroffnet, und erarbeitet am Beispiel der documenta die Erfolgsfaktoren einer Ausstellung." Num Pages: 316 pages, 5 black & white illustrations, 90 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 407.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 316
- Condition
- New
- SKU
- V9783824407828
- ISBN
- 9783824407828
Paperback
Condition: New
€ 105.41
€ 105.41
Paperback / so. In dem Lehrbuch werden Unternehmensentscheidungen im oligopolistischen Wettbewerb bei homogenen und bei differenzierten Gutern analysiert. Die Herleitung der optimalen Entscheidung wird allgemein besprochen und jeweils anhand eines speziellen Falls erlautert." Series: Springer-Lehrbuch. Num Pages: black & white illustrations, bibliography. BIC Classification: KCC; KJM; KJS; KN. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642369902
- ISBN
- 9783642369902
Paperback
Condition: New
€ 44.83
€ 44.83
Paperback / so. Num Pages: 204 pages, black & white illustrations, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 240 x 168 x 11. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 204
- Condition
- New
- SKU
- V9783834924353
- ISBN
- 9783834924353
Paperback
Condition: New
€ 50.01
€ 50.01
Hardback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 703.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834946430
- ISBN
- 9783834946430
Hardback
Condition: New
€ 53.45
€ 53.45
Paperback / so. Num Pages: 289 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 289
- Condition
- New
- SKU
- V9783658058623
- ISBN
- 9783658058623
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback / so. Editor(s): Wirtz, Bernd W. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 51. Weight in Grams: 1592.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322904911
- ISBN
- 9783322904911
Paperback
Condition: New
€ 114.12
€ 114.12