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Sales & marketing

Results 3401 - 3420 of 3810

Sales & marketing

Paperback. Series: Business-to-Business-Marketing. Num Pages: 300 pages, 35 black & white illustrations, 16 black & white tables, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 401.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
300
Condition
New
SKU
V9783658055585
ISBN
9783658055585
Paperback
Condition: New

€ 66.58

Hardback. The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Num Pages: 176 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 21. Weight in Grams: 348.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119092896
ISBN
9781119092896
Hardback
Condition: New

€ 25.99
€ 16.77

Paperback. What is the appropriate criterion to use for distributive justice? Is it efficiency, need, contribution, entitlement, equality, effort, or ability?This book maintains that far from being rival principles of distributive justice, efficiency and need satisfaction are, in fact, complementary norms in our emerging knowledge economy." Num Pages: 301 pages, biography. BIC Classification: DSA; JFC; JFFS; KCL; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 387.
Format
Paperback
Publication date
2008
Publisher
Palgrave Macmillan United Kingdom
Number of pages
301
Condition
New
SKU
V9781349370429
ISBN
9781349370429
Paperback
Condition: New

€ 66.95

Hardcover. Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Num Pages: 224 pages, 108 line drawings, 50 halftones. BIC Classification: KJS; KNSH. Category: (P) Professional & Vocational; (UF) Further/Higher Education. Dimension: 284 x 220 x 21. Weight in Grams: 748.
Format
Hardback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
224
Condition
New
SKU
V9780471289838
ISBN
9780471289838
Hardback
Condition: New

€ 148.47
€ 122.56

Paperback / so. Praxisorientierter Leitfaden!Theoretisch fundiert und strikt praxisorientiert werden die heute notwendigen industriellen Planungsmethoden und -techniken, von der Unternehmens- uber die Produkt- und Investionsplanung bis hin zum Projektmanagement vorgestellt, diskutiert und mit zahlreichen Beispielen aus der Praxis eingeubt." Series: VDI-Buch. Num Pages: 323 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFF; KJC; KJMP; KJS; TBC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 472.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
323
Condition
New
SKU
V9783642625213
ISBN
9783642625213
Paperback
Condition: New

€ 78.41

Paperback / so. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 239 x 168 x 23. Weight in Grams: 612.
Format
Paperback
Publication date
2013
Publisher
Springer Gabler United States
Condition
New
SKU
V9783409119658
ISBN
9783409119658
Paperback
Condition: New

€ 62.74

Paperback. Num Pages: 424 pages, 60 colour illustrations, 60 colour tables, 60 colour illustrations. BIC Classification: KJS; KNSG. Category: (G) General (US: Trade). Dimension: 246 x 189. .
Format
Paperback
Publication date
2022
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
424
Condition
New
SKU
V9780415726368
ISBN
9780415726368
Paperback
Condition: New

€ 59.21

Paperback. Num Pages: 576 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 242 x 30. Weight in Grams: 950.
Publisher
Pearson Education Limited United Kingdom
Number of pages
576
Format
Paperback
Publication date
2014
Edition
5th Edition
Condition
New
SKU
V9780273756507
ISBN
9780273756507
Paperback
Condition: New

€ 98.75

Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
244
Condition
New
SKU
V9780787902759
ISBN
9780787902759
Hardback
Condition: New

€ 57.31

Paperback. Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 156 x 27. Weight in Grams: 529.
Format
Paperback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
304
Condition
New
SKU
V9780787964191
ISBN
9780787964191
Paperback
Condition: New

€ 33.99
€ 27.11

Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
Publisher
Jossey-Bass
Number of pages
368
Format
Hardback
Publication date
1995
Edition
1st Edition
Condition
New
SKU
V9780787901370
ISBN
9780787901370
Hardback
Condition: New

€ 63.69

Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
246
Format
Hardback
Publication date
2000
Edition
3rd Edition
Condition
New
SKU
V9780071359160
ISBN
9780071359160
Hardback
Condition: New

€ 30.99
€ 22.07

Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
Publisher
Profile Books Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2000
Condition
New
SKU
V9781861976055
ISBN
9781861976055
Paperback
Condition: New

€ 15.99
€ 12.61

Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
Publisher
HarperCollins Publishers Inc United States
Number of pages
272
Format
Paperback
Publication date
2002
Edition
1st
Condition
New
SKU
V9780060007737
ISBN
9780060007737
Paperback
Condition: New

€ 16.99
€ 12.26

Paperback. .
Publisher
HarperBusiness
Format
Paperback
Publication date
2005
Edition
Reprint
Condition
New
SKU
V9780060570156
ISBN
9780060570156
Paperback
Condition: New

€ 15.99
€ 12.61

Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
Publisher
Profile Books
Number of pages
160
Format
Paperback
Publication date
1994
Edition
Main
Condition
New
SKU
V9781861976109
ISBN
9781861976109
Paperback
Condition: New

€ 13.99
€ 10.98

Hardback. Global Talent Management Editor(s): Al Ariss, Akram. Series: Management for Professionals. Num Pages: 289 pages, 18 black & white illustrations, biography. BIC Classification: JFC; KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 21. Weight in Grams: 588.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9783319051246
ISBN
9783319051246
Hardback
Condition: New

€ 183.92

Paperback. Editor(s): Al Ariss, Akram. Series: Management for Professionals. Num Pages: 297 pages, 18 black & white illustrations, biography. BIC Classification: JFC; KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 462.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
297
Condition
New
SKU
V9783319343006
ISBN
9783319343006
Paperback
Condition: New

€ 127.52

Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
Publisher
Ebury Publishing United Kingdom
Number of pages
272
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780091947569
ISBN
9780091947569
Paperback
Condition: New

€ 23.99
€ 17.77

Paperback. Num Pages: 138 pages, b/w photos. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 141 x 8. Weight in Grams: 192.
Format
Paperback
Publication date
2010
Publisher
B Jain Publishers Pvt Ltd India
Number of pages
138
Condition
New
SKU
V9788131906620
ISBN
9788131906620
Paperback
Condition: New

€ 7.11

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