Sales & marketing
Results 3461 - 3480 of 3810
Sales & marketing
Mixed media pr. Editor(s): Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk. Num Pages: 996 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 51. Weight in Grams: 1579.
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 4
- Number of pages
- 996
- Condition
- New
- SKU
- V9783834929679
- ISBN
- 9783834929679
Condition: New
€ 108.28
€ 108.28
Paperback / so. Editor(s): Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna. Num Pages: 1075 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 54. Weight in Grams: 1701.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 1075
- Condition
- New
- SKU
- V9783322890375
- ISBN
- 9783322890375
Paperback
Condition: New
€ 109.28
€ 109.28
Paperback. Editor(s): Xiang, Zheng; Tussyadiah, Iis. Num Pages: 907 pages, black & white illustrations. BIC Classification: AMVD; J; KJQ; KJS; UF; UNH. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 48. Weight in Grams: 1296.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 907
- Condition
- New
- SKU
- V9783319039725
- ISBN
- 9783319039725
Paperback
Condition: New
€ 254.71
€ 254.71
Hardback. Editor(s): Xiang, Zheng; Fesenmaier, Daniel R. Series: Tourism on the Verge. Num Pages: 323 pages, 18 black & white illustrations, 40 colour illustrations, 38 colour tables, biography. BIC Classification: KJC; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 649.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 323
- Condition
- New
- SKU
- V9783319442624
- ISBN
- 9783319442624
Hardback
Condition: New
€ 228.37
€ 228.37
China Cultural and Creative Industries Reports 2013
. Ed(S): Xiang, Hardy Yong; Walker, Patricia ...
Paperback. This book offers a collection of detailed, high quality reports on the growth of China's cultural and creative industries, which will help researchers to better understand policy changes, future trends and investment opportunities. Editor(s): Xiang, Hardy Yong; Walker, Patricia Ann. Series: Understanding China. Num Pages: 184 pages, 10 black & white illustrations, 46 colour illustrations, biography. BIC Classification: JFC; JMH; JNU; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 184
- Condition
- New
- SKU
- V9783662523346
- ISBN
- 9783662523346
Paperback
Condition: New
€ 126.50
€ 126.50
Paperback / so. Editor(s): Wust, Cornelia; Kreutzer, Ralf T. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834930439
- ISBN
- 9783834930439
Paperback
Condition: New
€ 96.00
€ 96.00
Twenty-First Century Guide to Aldersonian Marketing Thought
. Ed(S): Wooliscroft, Ben; Tamilia, Robert D....
Paperback. Editor(s): Wooliscroft, Ben; Tamilia, Robert D. (University of Quebec at Montreal); Shapiro, Stanley J. (Simon Frasier University). Num Pages: 603 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 914.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 2006
- Number of pages
- 603
- Condition
- New
- SKU
- V9781441938718
- ISBN
- 9781441938718
Paperback
Condition: New
€ 197.11
€ 197.11
Twenty-First Century Guide to Aldersonian Marketing Thought
. Ed(S): Wooliscroft, Ben; Tamilia, Robert D....
Hardback. Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics. Editor(s): Wooliscroft, Ben; Tamilia, Robert D. (University of Quebec at Montreal); Shapiro, Stanley J. (Simon Frasier University). Num Pages: 603 pages, biography. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 234 x 156 x 33. Weight in Grams: 1028.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 603
- Condition
- New
- SKU
- V9780387261751
- ISBN
- 9780387261751
Hardback
Condition: New
€ 197.83
€ 197.83
Essays by Distinguished Marketing Scholars of the Society for Marketin...
. Ed(S): Woodside, Arch G.; Moore, E. (Univer...
hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 236
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780762308699
- ISBN
- 9780762308699
Hardback
Condition: New
€ 141.24
€ 141.24
Paperback / so. Editor(s): Wirtz, Bernd W; Salzer, Eva. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KFC; KFF; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 885.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag Germany
- Condition
- New
- SKU
- V9783322929679
- ISBN
- 9783322929679
Paperback
Condition: New
€ 92.45
€ 92.45
Hardback. Editor(s): Wirtz, Bernd W; Burmann, Christoph. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 40. Weight in Grams: 1352.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409143455
- ISBN
- 9783409143455
Hardback
Condition: New
€ 100.80
€ 100.80
Paperback. Editor(s): Wirtz, Bernd W.; Gottgens, Olaf. Num Pages: 575 pages, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 30. Weight in Grams: 975.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Germany
- Number of pages
- 575
- Condition
- New
- SKU
- V9783409127417
- ISBN
- 9783409127417
Paperback
Condition: New
€ 98.15
€ 98.15
Hardback. Interfirm Networks Editor(s): Windsperger, Josef; Cliquet, Gerard; Hendrikse, Georg; Ehrmann, Thomas. Num Pages: 320 pages, 14 black & white illustrations, biography. BIC Classification: KCD; KJMV5; KJMV7; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 320
- Condition
- New
- SKU
- V9783319101835
- ISBN
- 9783319101835
Hardback
Condition: New
€ 129.11
€ 129.11
Paperback. Editor(s): Windsperger, Josef; Cliquet, Gerard; Ehrmann, Thomas; Hendrikse, Georg. Num Pages: 320 pages, 14 black & white illustrations, biography. BIC Classification: KCD; KJMV; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 320
- Condition
- New
- SKU
- V9783319358505
- ISBN
- 9783319358505
Paperback
Condition: New
€ 127.82
€ 127.82
Hardback. Emphasizes the various developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 346 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 720.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 346
- Condition
- New
- SKU
- V9781402075964
- ISBN
- 9781402075964
Hardback
Condition: New
€ 289.66
€ 289.66
Marketing Research and Modeling: Progress and Prospects: A Tribute to ...
. Ed(S): Wind, Yoram; Green, Paul E.
paperback. Addressing techniques and methodologies by experts in marketing and marketing research, this title emphasizes developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 360 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 511.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer/Sci-Tech/Trade United States
- Number of pages
- 360
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9780387243085
- ISBN
- 9780387243085
Paperback
Condition: New
€ 286.94
€ 286.94
Hardback. Editor(s): Willcocks, Leslie P.; Lacity, Mary C.; Lacity, Mary. Num Pages: 334 pages, 88 black & white illustrations, biography. BIC Classification: KJQ; KJSU; KJVT. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 334
- Condition
- New
- SKU
- V9783319526508
- ISBN
- 9783319526508
Hardback
Condition: New
€ 208.34
€ 208.34
Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...
Paperback. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus Gunter; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KC; KJS; TV. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9781461378792
- ISBN
- 9781461378792
Paperback
Condition: New
€ 194.41
€ 194.41
Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...
Hardback. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792398561
- ISBN
- 9780792398561
Hardback
Condition: New
€ 200.54
€ 200.54
Ertragsorientiertes Zielkundenmanagement Fur Finanzdienstleister
. Ed(S): Wiedmann, Klaus-Peter; Klee, Alexand...
Paperback / so. Editor(s): Wiedmann, Klaus-Peter; Klee, Alexander; Buxel, Holger; Buckler, Frank. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 857.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322890474
- ISBN
- 9783322890474
Paperback
Condition: New
€ 97.73
€ 97.73