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Sales & marketing

Results 61 - 80 of 3791

Sales & marketing

Paperback / so. Inhaltlich und methodisch-didaktisch - exakt auf das Bachelor-Studium zugeschnitten. Verhaltenswissenschaftliche Grundlagen, Marketing-Konzeption. Der Autor erlautert Marketing-Ziele, -Strategien, -Mix, -Kontrolle und Marktforschung. Plus: Fallstudie..

" Series: BA Kompakt. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 327.
Format
Paperback
Publication date
2007
Publisher
Physica-Verlag GmbH & Co Germany
Condition
New
SKU
V9783790819410
ISBN
9783790819410
Paperback
Condition: New

€ 39.33

Paperback. Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors. Editor(s): Carney, William Wray; Lymer, Leah-Ann. Num Pages: 536 pages. BIC Classification: 1KBC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 153 x 35. Weight in Grams: 794.
Publisher
University of Alberta Press
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781772120448
ISBN
9781772120448
Paperback
Condition: New

€ 60.59
€ 47.83

Paperback. Num Pages: 90 pages. BIC Classification: ABQ; JKSN1; JNKG; KJS; KJVX; PDK. Category: (G) General (US: Trade). Dimension: 228 x 153 x 6. Weight in Grams: 201.
Format
Paperback
Publication date
2000
Publisher
Bonus Books Inc United States
Number of pages
90
Condition
New
SKU
V9781566251594
ISBN
9781566251594
Paperback
Condition: New

€ 21.99
€ 19.24

Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780470260357
ISBN
9780470260357
Hardback
Condition: New

€ 30.99
€ 24.17

Hardcover. Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 173 x 25. Weight in Grams: 458.
Publisher
John Wiley and Sons Ltd United States
Number of pages
272
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471744832
ISBN
9780471744832
Hardback
Condition: New

€ 37.99
€ 29.91

Hardback. Num Pages: 192 pages. BIC Classification: 1KBB; AMVD; GBC; HBJK; KJS. Category: (G) General (US: Trade). Dimension: 210 x 274 x 17. Weight in Grams: 201.
Format
Hardback
Publication date
1997
Publisher
Addax Publishing Group,U.S. United States
Number of pages
192
Condition
New
SKU
V9781886110199
ISBN
9781886110199
Hardback
Condition: New

€ 38.99
€ 36.11

Paperback. Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 232 x 16. Weight in Grams: 442.
Format
Paperback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118147849
ISBN
9781118147849
Paperback
Condition: New

€ 41.99
€ 32.77

Hardback. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others. Num Pages: 210 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 154 x 17. Weight in Grams: 394.
Publisher
Gallup Press
Format
Hardback
Publication date
2005
Condition
New
SKU
V9781595620057
ISBN
9781595620057
Hardback
Condition: New

€ 27.99
€ 25.44

Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
288
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780071778626
ISBN
9780071778626
Hardback
Condition: New

€ 47.99
€ 34.11

Paperback. Presents a sales program for finding new prospects, uncovering their needs, and writing their orders. This book offers definitions of key selling terms and jargon; ideas for intelligent management of your sales effort; how-to hints for effective, results-oriented sales; and advice for minimizing selling errors. Series: Briefcase Books Series. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 156 x 15. Weight in Grams: 306.
Format
Paperback
Publication date
2004
Publisher
McGraw-Hill Education - Europe United States
Edition
1st Edition
Number of pages
180
Condition
New
SKU
V9780071430012
ISBN
9780071430012
Paperback
Condition: New

€ 21.99
€ 20.09

Hardcover. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Num Pages: 592 pages, Illustrations, facsims. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 40. Weight in Grams: 1048.
Format
Hardback
Publication date
1996
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
592
Condition
New
SKU
V9780471109464
ISBN
9780471109464
Hardback
Condition: New

€ 62.38
€ 53.33

Hardcover. This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products. Num Pages: 206 pages, biography. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 166 x 18. Weight in Grams: 468.
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Edition
1st
Number of pages
208
Condition
New
SKU
V9780230537149
ISBN
9780230537149
Hardback
Condition: New

€ 67.07

Hardcover. In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 584.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471473572
ISBN
9780471473572
Hardback
Condition: New

€ 46.99
€ 36.70

Paperback / so. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 485.
Format
Paperback
Publication date
1991
Publisher
Physica-Verlag GmbH & Co Germany
Condition
New
SKU
V9783790805543
ISBN
9783790805543
Paperback
Condition: New

€ 72.94

Paperback / so. Editor(s): Krokowski, Wilfried. Num Pages: 311 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 472.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
311
Condition
New
SKU
V9783642637858
ISBN
9783642637858
Paperback
Condition: New

€ 89.47

Hardback. Offers strategies and implementation programmes for building strong retail brands to create competitive differentiation and superior financial returns. The authors argue that 'own-label' brands are changing the consumer goods industry by overtaking traditional brands. For managers and students. Num Pages: 296 pages, biography. BIC Classification: KJC; KJF; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 27. Weight in Grams: 510.
Format
Hardback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
296
Condition
New
SKU
V9780333685273
ISBN
9780333685273
Hardback
Condition: New

€ 67.29

Paperback. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: GPF; KJMV3; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 18. Weight in Grams: 551.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
341
Condition
New
SKU
V9781461370765
ISBN
9781461370765
Paperback
Condition: New

€ 128.36

Hardback. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 20. Weight in Grams: 680.
Format
Hardback
Publication date
2000
Publisher
Kluwer Academic Publishers United States
Number of pages
341
Condition
New
SKU
V9780792386155
ISBN
9780792386155
Hardback
Condition: New

€ 134.73

Hardback. Editor(s): Wieland, Josef. Series: Ethical Economy. Num Pages: 168 pages, 14 black & white illustrations, 2 colour tables, biography. BIC Classification: KJG; KJR; KJSM; RNB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 438.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319488011
ISBN
9783319488011
Hardback
Condition: New

€ 182.93

Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 151 x 227 x 11. Weight in Grams: 312. Five Ways to Amp Up Your Marketing and Accelerate Business. 224 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJS. Dimension: 151 x 227 x 11. Weight: 312.
Format
Paperback
Publication date
2012
Publisher
Career Press United States
Number of pages
224
Condition
New
SKU
V9781601632333
ISBN
9781601632333
Paperback
Condition: New

€ 17.99
€ 17.18

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