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Sales & marketing
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Sales & marketing
Paperback. Offers practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, this title teaches you how to identify your customer's real needs, tailor sales you make to one specific client and earn and maintain your credibility. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 154 x 15. Weight in Grams: 370.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9780749462918
- ISBN
- 9780749462918
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardcover. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. Num Pages: 302 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 158 x 236 x 27. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 302
- Condition
- New
- SKU
- V9780470935514
- ISBN
- 9780470935514
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. Suitable for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social, this book is published in association with the American Advertising Research Foundation, does just that. Num Pages: 318 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 283 x 218 x 26. Weight in Grams: 1188.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693770
- ISBN
- 9789063693770
Paperback
Condition: New
€ 42.58
€ 42.58
Paperback. Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing. Num Pages: 300 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 17. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9781841125466
- ISBN
- 9781841125466
Paperback
Condition: New
€ 23.99€ 19.21
€ 23.99
€ 19.21
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473919525
- ISBN
- 9781473919525
Paperback
Condition: New
€ 42.99€ 40.79
€ 42.99
€ 40.79
Paperback. Num Pages: 173 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 173
- Condition
- New
- SKU
- V9781349300013
- ISBN
- 9781349300013
Paperback
Condition: New
€ 54.29
€ 54.29
Paperback. Num Pages: 400 pages, illustrations. BIC Classification: JNRV; KJSU; KJU; MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 177 x 25. Weight in Grams: 636.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780787943929
- ISBN
- 9780787943929
Paperback
Condition: New
€ 110.76
€ 110.76
Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119154549
- ISBN
- 9781119154549
Paperback
Condition: New
€ 31.99€ 22.71
€ 31.99
€ 22.71
Paperback. Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies. Num Pages: 310 pages, black & white illustrations, figures. BIC Classification: KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 234 x 177 x 16. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- O´Reilly Media United States
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9781449366360
- ISBN
- 9781449366360
Paperback
Condition: New
€ 42.99€ 41.25
€ 42.99
€ 41.25
Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118656662
- ISBN
- 9781118656662
Hardback
Condition: New
€ 34.65
€ 34.65
Paperback. You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? This book is packed with 395 tried-and-tested ways to market your business in 5 minutes or less. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 202.
- Publisher
- Harriman House Publishing
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780857193902
- ISBN
- 9780857193902
Paperback
Condition: New
€ 19.99€ 16.22
€ 19.99
€ 16.22
Hardcover. This reference offers coverage of aspects of customer service and support. Contributors from companies including Coopers & Lybrand, IBM and Xerox offer advice on creating the corporate culture, establishing and using the right measurements and standards, and short- and long-term strategic planning. Editor(s): Brown, Stanley A. Num Pages: 452 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 243 x 167 x 30. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd Canada
- Edition
- 1st Edition
- Number of pages
- 452
- Condition
- New
- SKU
- V9780471642329
- ISBN
- 9780471642329
Hardback
Condition: New
€ 38.99€ 30.67
€ 38.99
€ 30.67
Paperback. Implementing the Zendesk customer service software as part of your company's operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. Num Pages: 196 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 182 x 11. Weight in Grams: 346.
- Publisher
- O´Reilly Media
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781491900697
- ISBN
- 9781491900697
Paperback
Condition: New
€ 32.99€ 31.62
€ 32.99
€ 31.62
Hardback. .
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071809931
- ISBN
- 9780071809931
Hardback
Condition: New
€ 42.99€ 30.38
€ 42.99
€ 30.38
Paperback. Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product. Series: The One Minute Manager. Num Pages: 112 pages. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 197 x 129 x 8. Weight in Grams: 88.
- Publisher
- HarperCollins Publishers
- Number of pages
- 112
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9780007104840
- ISBN
- 9780007104840
Paperback
Condition: New
€ 11.99€ 9.89
€ 11.99
€ 9.89
Paperback. Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 20. Weight in Grams: 496.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749473273
- ISBN
- 9780749473273
Paperback
Condition: New
€ 33.99€ 30.83
€ 33.99
€ 30.83
Paperback. Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more. Num Pages: 264 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 197 x 127 x 26. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780857081506
- ISBN
- 9780857081506
Paperback
Condition: New
€ 17.99€ 14.29
€ 17.99
€ 14.29
Paperback. You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. Num Pages: 358 pages, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 209 x 170 x 20. Weight in Grams: 534.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 358
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781907312427
- ISBN
- 9781907312427
Paperback
Condition: New
€ 26.99€ 20.17
€ 26.99
€ 20.17
Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Kogan Page
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476151
- ISBN
- 9780749476151
Hardback
Condition: New
€ 97.10€ 94.28
€ 97.10
€ 94.28
Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749469214
- ISBN
- 9780749469214
Paperback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93