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Sales & marketing
Results 101 - 120 of 3789
Sales & marketing
Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
- Publisher
- Harvard University Press United States
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2005
- Condition
- New
- SKU
- V9780674018334
- ISBN
- 9780674018334
Paperback
Condition: New
€ 36.99€ 31.06
€ 36.99
€ 31.06
Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at zu K'oln, 1995. Series: Schriften Zur Handelsforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; TBC; TJFM1. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790809633
- ISBN
- 9783790809633
Paperback
Condition: New
€ 83.28
€ 83.28
Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470848234
- ISBN
- 9780470848234
Hardback
Condition: New
€ 54.11
€ 54.11
Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9781405144087
- ISBN
- 9781405144087
Paperback
Condition: New
€ 54.07
€ 54.07
Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118554005
- ISBN
- 9781118554005
Paperback
Condition: New
€ 46.41
€ 46.41
Paperback. Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Num Pages: 462 pages, 121 black & white illustrations, biography. BIC Classification: KC; KJC; KJMV3; KJQ; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 462
- Condition
- New
- SKU
- V9781349464869
- ISBN
- 9781349464869
Paperback
Condition: New
€ 67.81
€ 67.81
Paperback. Num Pages: 204 pages, biography. BIC Classification: KJSA; TNK. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 10. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1995
- Number of pages
- 204
- Condition
- New
- SKU
- V9781461358688
- ISBN
- 9781461358688
Paperback
Condition: New
€ 65.94
€ 65.94
Paperback / so. Series: Logistik in Industrie, Handel Und Dienstleistungen. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 1984
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540130932
- ISBN
- 9783540130932
Paperback
Condition: New
€ 61.03
€ 61.03
Paperback / so. Editor(s): Drosse, Volker; Vossebein, Ulrich. Series: Mlp Repetitorium: Repetitorium Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 190 x 12. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783409326148
- ISBN
- 9783409326148
Paperback
Condition: New
€ 55.70
€ 55.70
Hardback. Num Pages: black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KJE; KJM; KJSA; UF. Category: (G) General (US: Trade). Dimension: 239 x 163 x 28. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783540765134
- ISBN
- 9783540765134
Hardback
Condition: New
€ 118.86
€ 118.86
Paperback / so. Series: Marktorientiertes Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783658016685
- ISBN
- 9783658016685
Paperback
Condition: New
€ 94.91
€ 94.91
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834900142
- ISBN
- 9783834900142
Hardback
Condition: New
€ 100.48
€ 100.48
Paperback. Dieses einzigartige Buch behandelt die Entwicklung von Markennamen - es beginnt mit der Produktidee und endet mit der Recherche und der Markenverwaltung. Unterhaltsam und fundiert vermittelt der Autor alles, was man wissen muss, um gute Markennamen zu kreieren. Num Pages: 178 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 10. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2005
- Number of pages
- 178
- Condition
- New
- SKU
- V9783322834775
- ISBN
- 9783322834775
Paperback
Condition: New
€ 71.62
€ 71.62
Paperback. Editor(s): Trommsdorff, Volker. Num Pages: 288 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 490.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783790804126
- ISBN
- 9783790804126
Paperback
Condition: New
€ 72.82
€ 72.82
Paperback. Editor(s): Trommsdorff, Volker. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 11. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783790803617
- ISBN
- 9783790803617
Paperback
Condition: New
€ 77.33
€ 77.33
Paperback. Num Pages: 404 pages, 56 black & white illustrations, 110 black & white tables, biography. BIC Classification: KJS; KJSM; KJT; PBT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 623.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 404
- Condition
- New
- SKU
- V9783662502310
- ISBN
- 9783662502310
Paperback
Condition: New
€ 205.84
€ 205.84
Hardcover. Applied Conjoint Analysis Num Pages: 404 pages, 56 black & white illustrations, 110 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 159 x 27. Weight in Grams: 744.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 500
- Condition
- New
- SKU
- V9783540877523
- ISBN
- 9783540877523
Hardback
Condition: New
€ 207.02
€ 207.02
Paperback. Num Pages: 354 pages, 25 black & white illustrations, biography. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Scholarly; (UP) Postgraduate. Dimension: 229 x 152 x 33. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1975
- Number of pages
- 354
- Condition
- New
- SKU
- V9780306308420
- ISBN
- 9780306308420
Paperback
Condition: New
€ 67.57
€ 67.57
Paperback. .
- Publisher
- Apple Academic Press Inc. Canada
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781771883481
- ISBN
- 9781771883481
Paperback
Condition: New
€ 108.91
€ 108.91
Learn how to use service modelling to streamline and optimize processes! Information about customer needs, the technical composition of services, and service performance are fundamental to effective service management. Service modelling is a structured approach to utilizing this information to improve the way services are delivered. Num Pages: 296 pages, ill. BIC Classification: KJSU; TJ; UGK. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 23. Weight in Grams: 724.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9780470018071
- ISBN
- 9780470018071
Paperback
Condition: New
€ 154.30
€ 154.30