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Sales & marketing
Results 1661 - 1680 of 3941
Sales & marketing
Paperback. Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges. Editor(s): Merchant, Hemant. Num Pages: 276 pages, 20 black & white line drawings. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 19. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780415399500
- ISBN
- 9780415399500
Paperback
Condition: New
€ 94.88
€ 94.88
Paperback. Num Pages: 275 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 275
- Condition
- New
- SKU
- V9781349510627
- ISBN
- 9781349510627
Paperback
Condition: New
€ 138.25
€ 138.25
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 228.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783658162306
- ISBN
- 9783658162306
Paperback
Condition: New
€ 50.37
€ 50.37
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 245 x 172 x 21. Weight in Grams: 670.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2., vollst. überarb. und erw. Aufl. 2012 2012
- Condition
- New
- SKU
- V9783834934246
- ISBN
- 9783834934246
Paperback
Condition: New
€ 63.10
€ 63.10
Hardback. .
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137497185
- ISBN
- 9781137497185
Hardback
Condition: New
€ 66.16
€ 66.16
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; TH; WG. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658080747
- ISBN
- 9783658080747
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 140 x 220 x 16. Weight in Grams: 224.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Berrett-Koehler United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781626565807
- ISBN
- 9781626565807
Paperback
Condition: New
€ 19.99€ 17.15
€ 19.99
€ 17.15
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 361 pages, 11 black & white illustrations, 15 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 361
- Condition
- New
- SKU
- V9783824483464
- ISBN
- 9783824483464
Paperback
Condition: New
€ 83.71
€ 83.71
Paperback. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Num Pages: 240 pages, 300 colour illustrations. BIC Classification: JFCK; KJS; KNSX. Category: (G) General (US: Trade). Dimension: 259 x 192 x 18. Weight in Grams: 864.
- Publisher
- Laurence King Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781780675664
- ISBN
- 9781780675664
Paperback
Condition: New
€ 44.99€ 30.57
€ 44.99
€ 30.57
paperback. Series: Essentials. Num Pages: 41 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJSM; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Number of pages
- 41
- Condition
- New
- SKU
- V9783658088002
- ISBN
- 9783658088002
Paperback
Condition: New
€ 23.65
€ 23.65
Paperback. Provides an approach to the subject of e-commerce, with coverage of key technologies and ideas on integrating them into useful applications. This work provides coverage of the technical aspects of web-based e-business. Num Pages: 504 pages, illustrations. BIC Classification: KJE; KJS; KNP; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 191 x 29. Weight in Grams: 926.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 504
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471493037
- ISBN
- 9780471493037
Paperback
Condition: New
€ 75.72
€ 75.72
Paperback. Focusing on small and medium-sized second-generation Chinese family businesses, this book presents an excellent analysis of how a family business is different from other forms of organization, especially in its peculiarities in relation to entrepreneurship. Series: International Studies in Entrepreneurship. Num Pages: 188 pages, 14 black & white illustrations, 14 black & white tables, biography. BIC Classification: JHBL; KJH; KJMV6; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 302.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 188
- Condition
- New
- SKU
- V9783319353548
- ISBN
- 9783319353548
Paperback
Condition: New
€ 159.71
€ 159.71
Paperback. Num Pages: 280 pages. BIC Classification: KC; KJ; KJS; KJSU. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- Pearson FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780134308920
- ISBN
- 9780134308920
Paperback
Condition: New
€ 43.99€ 33.83
€ 43.99
€ 33.83
Paperback. Editor(s): Pfaff-Schley, Herbert. Num Pages: 233 pages, black & white illustrations, bibliography. BIC Classification: KCN; KCP; KJS; RP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1997
- Number of pages
- 233
- Condition
- New
- SKU
- V9783642645556
- ISBN
- 9783642645556
Paperback
Condition: New
€ 94.09
€ 94.09
Hardcover. This text concerns the topic of presenting compelling brands on the Internet. It includes chapters by senior executives at Microsoft, Pepsi-Cola, McDonalds, Procter & Gamble and Hewlett Packard. It focuses upon the strategic role of e-branding with a distinctive and creative Interbrand approach. Num Pages: 194 pages, 169 black & white illustrations, biography. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 14. Weight in Grams: 495.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Number of pages
- 192
- Condition
- New
- SKU
- V9780333947692
- ISBN
- 9780333947692
Hardback
Condition: New
€ 66.58
€ 66.58
paperback. Editor(s): Meffert, Heribert. Num Pages: 574 pages, black & white illustrations, bibliography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 30. Weight in Grams: 912.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 1999
- Number of pages
- 574
- Condition
- New
- SKU
- V9783322844262
- ISBN
- 9783322844262
Paperback
Condition: New
€ 75.92
€ 75.92
Paperback / so. Editor(s): Meffert, Heribert. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS; KNS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663117438
- ISBN
- 9783663117438
Paperback
Condition: New
€ 50.33
€ 50.33
Paperback / so. Series: Schriftenreihe Unternehmensfeuhrung Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 1984
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409136044
- ISBN
- 9783409136044
Paperback
Condition: New
€ 72.56
€ 72.56
Paperback / so. Editor(s): Meffert, Heribert; Heribert Meffert. Num Pages: 256 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9783409351812
- ISBN
- 9783409351812
Paperback
Condition: New
€ 73.10
€ 73.10
Paperback / so. Series: Betriebswirtschaftliches Grundstudium. Num Pages: 651 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1030.
- Format
- Paperback
- Publication date
- 1982
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 6
- Number of pages
- 651
- Condition
- New
- SKU
- V9783409690133
- ISBN
- 9783409690133
Paperback
Condition: New
€ 105.51
€ 105.51